SIP REPORTBY

RAHUL BAMAL

CONTENTS INDUSTRY PROFILE INTRODUCTION TO BS ORGANISATIONAL STRUCTURE COMPETITOR OF BS TOP PLAYERS PRODUCT PROFILE SWOT ANALYSIS PRICE LIST OF BUSINESS NEWS PAPER RESEARCH METHODOLOGY RESEARCH OBJECTIVE LIMITATIONS RESEARCH DESIGN TARGET AUDIENCE DATA ANALYSIS & FINDINGS FINDINGS RECOMMENDATIONS CONCLUSION

SUMMER INTERNSHIP PROJECT

ON

“The CRITERIA USED BY THE CONSUMERS IN SELECTION OF

FINANCIAL NEWSPAPER”

INDUSTRY PROFILE Type: Privately Held Industry Type: Print media (Newspapers) Headquarters: Bombay, India Key People: Mr. T. N Ninan (Chairman) Web site: www.business-standard.com No of Employees: 610 Employees.

INTRODUCTION TO BS

Business Standard is a financial news paper from Business Standard Ltd (BSL). It is published in three languages (English, Hindi and Guajarati) from 13 centers in India.

Business Standard sells 210,000 copies daily in English, mostly to the business and policy-making elite. Its Hindi edition sells 53,000 copies.

BSL publishes several periodicals, including BS Motoring, Indian Management, Asian Management Review.

ORGANISATIONAL STRUCTUREMR T.N NINAN

Chairperson & ED

MR A.K BHATTACHARYAEditor

MR ALOK AGARWALCEO

MR SHIVENDRA GUPTAExecutive VP Finance

MISS AKILA URANKARPresident

MR VIJAY KADUVP Circulation

COMPETITOR OF BS

NEWSPAPERS PUBLICATIONS

Times of India Living MediaHindustan Times Delhi PressThe Hindu Cyber MediaIndian Express Business India Group

TOP PLAYERS

PRODUCT PROFILE VALUE ADD-ONS FOR READERS

Weekly supplements: Smart Investor (Monday)- Serves as an investment guide Strategist (Tuesday) – Covers issues around management &

marketing Weekend (Saturday) – Feature on lifestyle, personalities and also has

a page devoted to Motoring. Business Standard is the only Business newspaper which gives 1 magazines

free every month. ( with subscription offer) Motoring - A complete Car & Bike magazine.Annual magazines and reports The Fund Manager - Covers the high points and performances of

Mutual Funds. The Billionaire Club – Listing of India’s richest businessmen and

executives. Banking Annual – Performances of the banking sector. BS 1000 – A guide to India’s top 1000 companies

SWOT ANALYSIS

OPPURTUNITIESFORIEGN TIE UP WITH FINANCIAL TIMES LONDON

THREATSHIGH COMPETITIONLOW MARKET

SWOT

PRICE LIST OF BUSINESS NEWS PAPER

DAY-

NAME-

MON TUES WED THURS FRI SAT SUN

BS 4.00 4.00 4.00 4.00 4.00 5.00 8.00

ET 2.50 2.50 2.50 2.50 2.50 10.00 10.00

FE 4.00 4.00 4.00 4.00 4.00 6.00 8.00

BL 4.00 4.00 4.00 4.00 4.00 4.00 4.00

MINT 3.00 3.00 3.00 3.00 3.00 3.00 0.00

RESEARCH OBJECTIVE

To penetrate the market or MARKET DEVELOPMENT.

“To identify the criteria to be considered for the development of the product “product development.

LIMITATIONS The collection of primary data is

difficult and sometimes the question of non-response arises because the people may not like to disclose the information.

Respondents to whom we questioned about the product did not take the survey seriously and answered the questions just for the sake of answering.

Area of the project is limited to Delhi NCR only so the conclusion may be biased.

RESEARCH DESIGN

Research: Qualitative and Quantitative

Data:Primary Data: Through personal interaction & By

Questionnaires .Secondary Data: Company website etc.Research Approach: Survey method.Research Instrument: Questionnaire.Type of Questionnaire: Structured.Type of Questions: Close-ended and open-ended questions.Sample Size – 100.Location – Delhi, NCR.

TARGET AUDIENCE

Corporate executives Investors and Stock brokers Businessmen Bankers Management students and

professors Chartered Accountants & other

Professionals Students

DATA ANALYSIS

Q.1) Do you read financial daily? • Yes ( ) No ( )

TOTAL 100 100

Frequency Percentage

Yes 69 69

No 31 31

69%

31%

percentage

yes no

Q.2) How frequent you read financial daily? • Regularly ( ) Occasionally ( )

TOTAL 100 100

Frequency Percentage

Regularly 70 70

Occasionally 30 30

70%

30%

Chart Title

Regularly Occasionally

Q.3) Which Financial Newspaper you Prefer The Most ?

Newspaper Frequency Percentage

Economic Times 47 47

Business Standard 30 30

Business Line 12 12

Financial Express 07 07

Mint 04 04

47%

30%

12%7% 4%

Economic Times Business StandardBusiness Line Financial ExpressMint

Q.4) Why do you refer a particular newspaper(s)?

Frequency Percentage

Simple Language 5 5

Financial News 22 22

Quality 26 26

Authentic News 20 20

Authentic News & Quality

10 10

Financial News & Quality

17 17

5%22%

27%20%

10%17%

Frequency

Simple Language Financial News QualityAuthentic News Authentic News & Quality Financial News & Quality

Q.5) Do you purchase business daily at a normal price or under any scheme?

On Normal Price ( ) Under Scheme ( )

Frequency Percentage

Normal Price 78 78

Under Scheme 22 22

78%

22%

Percentage

Normal Price Under Scheme

Q.6) If you are given any discount on the yearly subscription of financial newspaper then which newspaper you will subscribe?

Frequency PercentageET 49 49BS 21 21FE 10 10

BL 8 8MINT 7 7ET,FE & BS

5 5

FINDINGS I came to know about the preference of customers

after doing the activity of market tapping.

T he supplements of BS are fairly popular amongst target audience which is good for the brand.

Business standard is the second most preferred newspaper in the areas surveyed.

Most of the readers agree that the language used in BS is simple for them.

Some clients said that whatever hidden news shown by ET those news are not covered by BS.

Service problem is the main problem with BS, because in our survey I met so many people who did not get news paper on daily basis.

RECOMMENDATIONS To increase the news on IT and Information in much more detail. To Increase the number of centers from where the news paper is

available. To Increase the font size of stock detail. Give more job related advertisements. Improve print quality. Come up with new creative advertisements. Build proper positioning in the minds of the readers. Give certain small vouchers package at the time of any other

festivals. Service check calls at regular intervals. Publishing their Club and giving membership to regular

customers. Make some events with corporate to spread awareness of BS The company should do frequent analysis of the

competitors etc.

CONCLUSION The reader who is loyal to their financial daily but they

also read another financial daily to get information. So I

put them in loyal category. These people are 10.5% in our survey.

T he reader who are not loyal to any particular financial daily and switch to any financial daily if any come with discount and gifts. I put them as Switcher. I found such readers are 21.5% in our survey. I can say that these readers are price sensitive

I found that among sample reader 56.82% believe that T he Economic Times has most understandable language. Reader who believe that Business Standard has most understandable language are 38.64% and reader who

vote their believe about Financial Express are 4.54%.

WEBLIOGRAPHY • SEARCH ENGINE:

www.google.com • WEBSITE: www.business-standard.com www.wikipedia.com www.afaqs.com www.fair.org www.rediff.com Training Kit Provided by the Business Standard.

THANK YOU