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REVENUE EXPANSION BY RANGE SELLING AND SERVICE DELIVERY
W.R.T
VODAFONE SOUTH LIMITED
A Summer Training Project Report Submitted in Partial fulfilment of the Award of Degree of
MBA
2011-2013
Submitted By:- Submitted To:-
Rahul Ramchandani Mrs. Anjali Sharma
MBA 121 B
BHARATI VIDYAPEETH UNIVERSITY INSTITUTE OF MANAGEMENT &
RESEARCH,
NEW DELHI
An ISO 9001:2008 Certified Institute
NAAC Accredited Grade A University
Ranked in Top 50 B-schools in India by Business India
CRISIL Grading MBA Programme
A * - National Level, A** - State Level
Recipient ofB-school leadership award from Star News
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VODAFONE SOUTH LIMITED
This is to certify that Rahul Ramchandani son of Mr. Kanhaiya Lal pursuing MBA from
Bharti Vidyapeeth Uviversity Institute of Management & Research, New Delhi has
successfully completed Project Report in our organisation on the topic REVENUE
EXPANSION BY RANGE SELLING AND SERVICE DELIVERY W.R.T VODAFONESOUTH LIMITED from 21st May 2012 to 20th July 2012. During his project tenure in the
organization, we found him hard working, sincere and diligent person and his behaviour and
conduct was good during the project. We wish him all the best for his future endeavours.
Signature
Rajesh Kumar Singh
Branch Manager
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Certificate of Originality
This is to certify that project report entitled REVENUE EXPANSION BY RANGE
SELLING AND SERVICE DELIVERY W.R.T VODAFONE SOUTH LIMITED
Submitted to Bharti Vidyapeeth University, Pune in partial fulfilment of the requirement for
the award of the degree of MBA is an original work carriedout by Mr. Rahul Ramchandani.The matter embodied in the project is a genuine work done by Mr. Rahul Ramchandani to the
best of my knowledge and belief and ha been submitted neither to this University nor to any
other University fro the fulfilment of the requirement of the course of study.
Signature of the Guide
Designation
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Certificate
This is to certify that the Project titled REVENUE EXPANSION BY RANGE SELLING
AND SERVICE DELIVERY W.R.T VODAFONE SOUTH LIMITED is an academic
work done by Rahul Ramchandani submitted in the partial fulfilment of of the requirement
for the award of the Degree of MBA from Bharti Vidyapeeth University, Pune. It has beencompleted under the guidance of Mrs. Anjali Sharma and Mr. Rajesh Kumar Singh. We are
thankful to Vodafone South Limited for having allowed our student to undergo project work
training. The authenticity of the project work will be examined by the viva examiner which
includes data verification , checking duplicity of information etc. and it may be rejected due
to non fulfilment of quality standards set by the Institute.
Dr. Nitin Nayak
Director
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Acknowledgement
Name and Signature of the student
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Preface
Name and Signature of the student
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INDEX
Chapter 1: Introduction
Overview of the industry as a whole. Profile of the company
o Historyo Missiono Visiono Objectiveso Functions
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INDUSRTY OVERVEIW:-
1.1) Introduction:The telecom network in India is the third largest network in the world meeting up with global
standards. Presently, the Indian telecom industry is currently slated to an estimated
contribution of nearly 1.5% to Indias GDP.
The Indian Telecommunications network with 919.17 million connections is the third largest
in the world and the largest among the emerging economies of Asia. Today, it is the fastest
growing market in the world and represents unique opportunities for U.S. companies in thestagnant global scenario. The total subscriber base, which has grown by 40% in 2005, is
expected to reach 1100 million in 20013 with addition of 8.00 million, monthly growth rate
of 0.88%.
Overall mobile teledensity stands at 76.00% (Urban 162.82%, Rural 38.33%) Urban to
rural subscriber ratio is 64.83% to 35.17%.
Rural market added 6.21 million mobile subscribers at a monthly growth rate of 1.96% while
urban subscriber base increased by 1.79 million, growth of just 0.30%.
According to VLR data, India had 683.02 million active mobile subscribers. Hence,
actual wireless teledensity in India is 56.47% by March 2012.
In March 2012, about 4.76 million subscribers submitted Mobile Number Portability
(MNP) requests which is about 0.52% of total mobile subscriber base in India.
The wireless technologies currently in use are Global System for Mobile
Communications (GSM) and Code Division Multiple Access (CDMA). There are
primarily 9 GSM and 5 CDMA operators providing mobile services in 19 telecom circles
and 4 metro cities, covering 2000 towns across the country.
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Evolution of the Industry - Important Milestones:
Year Description
1851 First operational land lines were laid by the govt. near Calcutta(seat of
British Power)
1881 Telephone Service introduced in India
1883 Merger with the postal system
1923 Formation of Indian Radio Telegraph Company (IRT)
1932 Merger of ETC and IRT into the Indian Radio and Communication
Company(IRCC)
1947 Nationalization of all foreign telecommunication companies to form the
Posts, Telephone and Telegraph(PTT), a monopoly run by the
governments Ministry of Communication
1985 Department of Telecommunications (DOT) established, an exclusive
provider of domestic and long-distance service that would be its own
regulator (separate from the postal system)
1986 Conversion of DOT into two wholly government-owned companies: the
Videsh Sanchar Nigam Limited (VSNL) for international
telecommunications and Mahanagar Telephone Nigam Limited (MTNL)
for service in metropolitan areas.
1997 Telecom Regulatory Authority of India created
1999 Cellular Services are launched in India. New National Telecom Policy is
adopted.
2000 DoT becomes a corporation, BSNL
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(Source: The Indian Telecom Industry by consulting club, IIM Calcutta)
Introduction:-
"Telecommunications is the backbone of our future economy. International
competitiveness increasingly depends on the development of a telecommunications
infrastructure that is compatible with internationalstandards"
The cellular industry all over the world has been witnessing very high growth rates in
subscriber base in recent years. For developing countries in particular, cellular services are
becoming a very significant proportion of the overall telecom infrastructure. The mechanics
of competition within this market involve complex feedback effects between individual
service providers and with their operating environment, and these forces play an important
role in governing the growth of this industry.
The Indian telecommunications sector has undergone a major process of
transformation because of significant Government policy reforms during the recent
years. The New Telecom Policy, 1999 focused on creating an ideal environment for
investment, establishing communication infrastructure by leveraging on technological
development and providing affordable telecom services to all. These objectives of the
policies have resulted in rapid growth of subscribers and lower tariffs. We believe that
with these major initiatives of the Government, the mobile market in India will have a
promising future.
In a country like India which is not yet telephone-saturated and the ongoing changes in
related areas are resulting in a rapidly changing profile of users, providers and their
respective needs, continuous revision of the telecom policy is imperative. Given the emerging
new technologies and the integrating economies there must be fairness among competitors.
The tele-density in India is about four per hundred people in respect of the fixed telephones
and a little less than one in respect of the mobile telephony. The low densities are not because
there is no need for a telephone but because of its high cost that many cannot afford that one.
The situation here is nothing but holding true of the law of demand. Isnt it?
The cost for the companies can come down if the revenue share imposed on them as a
condition of license is abolished or drastically reduced. Today every telephone company
is bound to pay a share out of its revenue to the exchequer. These costs are, however,
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not to be scheduled to take a step further in the development of the telecom. In addition
when we go through the telephone bill there is a 5 to 8% service charge. This amount
also does not go for the telecom development. If these external cost are removed there
can be seen a spurt in demand of not less then 40% as expected.
While taking the side of suppliers a lot of new companies are coming into the battlefield
resulting in reduction of prices and hence a little less burdensome on to the customer. The
cost of interconnection with the incumbent is proving to be contributory to the high cost of
services provided by the competitors.
The delay in the interconnection disregards the quality of service and high cost will detract
from affordability. This is an area in which no consumer body can knowledgeably contribute
unless it has the assistant of experts or economists who alone can discover all the relevant
fact of all the contesting companies. It indicates the pre-eminent domain of TRAI (Telecom
Regulatory Authority of India).
As the driven down of the prices for long distance including international services reduces the
amount available for subsidizing the local service, the rental for local services are being
increased. Considering that about 90% of the long distance calls are made by less than 20%
of customers, 80% of customers are having to pay higher rental this depresses the demand for
telephones and affordability. The urban businesssubscribers will be bearing the bond of the
subsidies to be given to the rural private consumers.
1.1 History of Cellular Telephony in India:
The technology that gives a person the power to communicate anytime, anywhere - has
spawned an entire industry in mobile telecommunication. Mobile telephones have become an
integral part of the growth, success and efficiency of any business / economy. The most
prevalent wireless standard in the world today, is GSM. The GSM Association (Global
System for Mobile Communications) was instituted in 1987 to promote and expedite the
adoption, development and deployment and evolution of the GSM standard for digital
wireless communications.
The GSM Association was formed as a result of a European Community agreement on the
need to adopt common standards suitable for cross border European mobile communications.
Starting off primarily as a European standard, the Groupe Speciale Mobile as it was then
called, soon came to represent the Global System for Mobile Communications as it achieved
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the status of a world-wide standard. GSM is today, the world's leading digital standard
accounting for 68.5% of the global digital wireless market. The Indian Government when
considering the introduction of cellular services into the country, made a landmark decision
to introduce the GSM standard, leapfrogging obsolescent technologies / standards. Although
cellular licenses were made technology neutral in September 1999, all the private operators
are presently offering only GSM based mobile services. The new licensees for the 4th cellular
licenses that were awarded in July 2001 too, have opted for GSM technology to offer their
mobile services.
1.4 The Churn in the Cellular Industry:
As like the other products Cellular industry has not been left untouched from the Churn
(switching over). During the survey this fact comes to the fore. According to the cellular
operators, there is a normal seven to eight percent churn in the customers, especially in the
pre-paid category. Among the post-paid customers, the Churn is much lower about two-three
percent.
They say that one significant change that has happened in the last few months, more so since
lowering of the tariffs, is that the bias in favour of incoming calls as far as call charges are
concernedincoming calls has been set free while they are charging reasonably only for the
outgoing oneshas changed. A tariff re-balancing has definitely taken place.
This means that the cellular operators are encouraging their subscribers to not just receive
calls, but also make calls increasing the usage of the service. With falling tariffs, cellular
operators are convinced that increasing usage is one way to ensure that average revenue per
user (ARPU) does not fall very low. The industry figure for ARPU is believed to be about
Rs.1,100 while it may vary from operator to operator. The operators are also concentrating on
introducing more value added services to the customers. Value-added services have not really
taken off. Only the SMS (short messaging service) has really caught on, but operators like
Bharti are bringing in services like music messaging and concierge facility for its subscribers.
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Indian Telecom IndustryRedefining Business Models
About 875 million subscribers are now part of Indian Telecom story.
Estimated Population of India as per Census is at 1.22 billion population surviving on less
than 1 Dollar a day from this comes to around 450 billion.
If we take into account the poverty statistics from the official data, the 400 million balance
population survives on less than $ 1 a day, and probably has other things on their priority list
rather than having a cellphone.
Or can we say that anyone who can afford it has one???Indian Telecom space, due to its
dynamic nature needs to invent newer Business Models to match the pace of Industry and
demands of customers.
Directly or indirectly its clear focus is on 3 Parameters:
1. Rural Reachfor Expansion.2. Revenue Per Minute conceptfor Sustenance.3. Retention of Subscriber basefor competition.
Let me briefly touch upon current trends through which we can easily visualize existence of
3Rs model focused by operators.
According to the Telecom Regulatory Authority of India (TRAI), the number of new
subscribers for May 2011 fell to 13.35 million compared to April 2011 which was 15.9
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million. In March 2011, telecom operators added over 20m subscribers. This clearly
indicates Saturation in urban subscriber base.
Future Growth in subscriber base will definitely boost only incase Rural market is tapped.
Increase in Rural penetration will primarily depend upon how government makes a lucrative
policy or a law which gives Right to mobile to every citizen. Apart from this, government
needs to rejuvenate existing USOF (Universal Service Obligation Fund) to ensure maximum
and active participation from private Telecom Service providers.
Heat on the Bottomlines is ON for Telecom companies. Bharti Airtel saw net profits 31
percent while Reliance Communications saw a vertical drop of 86 percent.
The reasons for the two declines were different: Bharti lost due to the costs of its African
acquisition, while Reliance had too much debt on its books. But the underlying story is the
same: Indian growth is reaching saturation point, even while the cost of doing business is
rising.
The 3G (third generation) telecom spectrum auctions has forced most companies to borrow,
and this is showing in higher costs.
With Mobile Number Portability (MNP) in place its becoming more fierce competition
another sign that the market is not big enough for all to gain and prosper. Here a subscriber
can take his number and shift to a different operator, this has been a gaining ground for big
boys of the industry (Vodafone, Airtel and Idea) compare to the smaller players.
The industry is also seeing a major shift away from CDMA (code division multiple access)
services to GSM (global system of mobile).The losers are Reliance Communications and
Tata Teleservices.Market leaders like Bharti Airtel are foraying into new markets like Africa
for growing numbers.
While players like Uninor and MTS are offering low tariffs to gain numbers, along with
concentrating on retaining subscribers and engaging high value customers line other
operators.
Concept of Revenue Per Minute (RPM) is gaining momentum in industry as Operators now
want the subscriber who spends more time on the network using data, roaming or other value
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added services. Big Boys are no longer chasing the subscriber looking for cheap voice call
rates.
Experts feel that over a period of time voice calls will be free and they will charge subscriber
only on Value added Services (VAS). 3G services will drive future of Wireless industry.
Hence Operators today want is a subscribers who can give more revenues per minute (RPM)
by sticking to their network.
By April 2011, India had 9m subscribers to 3G services launched by various operators. E&Y
expects this number to reach 142 m by 2015, accounting for 12% of the total subscriber base.
Likewise in all other industries In telecom industry too we have two camps. Big Boys
(Bharti, Vodafone and Idea), who have large subscriber bases, and the challengers, who are
new entrants or looking to break into the top 3 (RCom, Aircel, Uninor).
The battle between Big Boys and Challengers continues on various grounds Starting
from Termination charges to subscriber acquisition through MNP.
As per TRAI estimates MNP has hurt CDMA service providers like Reliance
Communications (Rcom), Tata Teleservices & BSNL more than GSM providers. Mobile
users have moved to Vodafone, Idea and Bharti from RCom, Tata Teleservices and BSNL.
As many as 10 million, or just less than 1% of the total subscribers, have utilized MNP
service.
Like will every victory has its cost here too the gain from MNP for Big Boys is costly
enough. For example, Bharti Airtel reported a decline of 2.4% in revenues per minute (RPM)
and 1.6% in the operating profit margin for the quarter to March 2011 compared to the
quarter ended December 2011. For Vodafone too, RPM fell 2.6% during the March 2011
quarter.
Consolidation in telecom space will reduce competition significantly and will offer a better
level playing field to the operators. Still poor M&A rules in this sector stall any potential deal
in same circle for operators. Industry still hopes for better and clear rules to be laid down by
regulator for consolidation.
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Bharti Airtel leads with 24.3% share as top 5 players owns 82.2% market.
Bharti Airtel has maintained its leadership position with 24.3% market share in IndiaIdea has largest proportion of active mobile users at 91.73%
Top 5 players in Indian wireless telecom industry accounts for 82.2% market share in terms
of active subscriber base
Bharti Airtel (31.26%) added highest amount of subscribers in March 2012 followed by Idea
(25.15%), Uninor (16.13%), Reliance (13.04%) and Vodafone (12.81%)
U.P. (East) strengthens leadership position with stronger subscriber addition
U.P. (East) with 57.14 million active mobile subscribers is leading followed by Maharashtra
& Goa with 55.87 million active mobile users
U.P. (East) with 1.41 million subscriber addition extends its lead over Maharashtra
compared to 0.64 million
Andhra Pradesh (51.83 million) is third followed by Tamil Nadu (50.60 million) at fourth.
Bihar with 46.28 million active mobile subscribers is the 5 th largest market wireless telecom
market in India
U.P. (East) added highest number of new mobile connections during March 2012 - 1.41
million followed by Bihar (0.91 million) and Rajasthan with 0.88 million
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Salient Features of the New Telecom Policy:
Last year, after the court cases on the former telecom minister (A. Raja), the new minister
announced intention to announce new telecom policy to bring transparency and policy clarity
in the industry. Currently, the new telecom policy is under discussion and is expected to
come into force by the end of the year. The key features of the new telecom policy are as
follows:
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1. Uniform license fee at 8% vs. currently 8-12% depending on the category of circle
2. M&A rules diluted with cap on mkt share (AGR/Sub) set at 35% (awaiting TRAIs
recommendations when merged entity has between 35-60% shr) and total spectrum which
can be held has been capped at 25% of the overall assigned
3. Cutting down on the Myriad of Licenses and moving towards a single national
license and tariff : One Nation-One License, One Nation-Free Roaming
4. Big focus on Broadband - Broadband on Demand by 2015 with targets set at 175 million
broadband connections by 2017 and 600 million by 2020 at a minimum speed of 2 Mbps and
on demand upto 100 Mbps The policy is still silent on key issues like spectrum refarming,
excess spectrum charges and bringing the tower companies under licensing. However, the
industry would be happy with the clarity it is likely to bring.
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About The Company:-
Vodafone India
Vodafone India, formerly Vodafone Essar and Hutchison Essar, is thethird largest mobile
network operatorinIndiaafterAirtelandReliance Communications. It is based inMumbai,
Maharashtraand which operates nationally.[1]It has approximately 146.84 million customers
as of November 2011.
On July 2011,Vodafone Groupagreed terms for the buy-out of its partnerEssarfrom its
Indian mobile phone business. The UK firm paid $5.46 billion to its Indian counterpart to
take Essar out of its 33% stake in the Indian subsidiary. It will leave Vodafone owning 74%
of the Indian business, while the other 26% will be owned by Indian investors, in compliance
with Indian law.[2]On 11 February, 2007, Vodafone agreed to acquire the controlling interest
of 67% held byLi Ka ShingHoldings in Hutch-Essar for US$11.1 billion, pippingReliance
Communications, Hinduja Group, and Essar Group, which is the owner of the remaining
33%. The whole company was valued atUSD18.8 billion.[3]The transaction closed on 8
May, 2007. It offers bothprepaidand postpaidGSMcellular phonecoverage throughout
India with good presence in the metros.
Vodafone India provides2.75Gservices based on 900 MHz and 1800 MHz digital GSM
technology. Vodafone India launched3Gservices in the country in the January-March
quarter of 2011 and plans to spend up to $500 million within two years on its 3G networks.[4]
History
Hutchison Essar (1992-2007)
In 1992,Hutchison Whampoaand its Indian business partnerMax Group, established a
company that in 1994 was awarded a licence to provide mobile telecommunications services
in Bombay (nowMumbai) and launched commercial services as Hutchison Max in
November 1995. In Delhi, Uttar Pradesh (East), Rajasthan and Haryana,Essar Groupwas the
major partner. But later Hutch took the majority stake.
http://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_Indiahttp://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_Indiahttp://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_Indiahttp://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Bharti_Airtelhttp://en.wikipedia.org/wiki/Bharti_Airtelhttp://en.wikipedia.org/wiki/Bharti_Airtelhttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Mumbai,_Maharashtrahttp://en.wikipedia.org/wiki/Mumbai,_Maharashtrahttp://en.wikipedia.org/wiki/Mumbai,_Maharashtrahttp://en.wikipedia.org/wiki/Mumbai,_Maharashtrahttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-0http://en.wikipedia.org/wiki/Vodafone_India#cite_note-0http://en.wikipedia.org/wiki/Vodafone_India#cite_note-0http://en.wikipedia.org/wiki/Vodafone_Grouphttp://en.wikipedia.org/wiki/Vodafone_Grouphttp://en.wikipedia.org/wiki/Vodafone_Grouphttp://en.wikipedia.org/wiki/Essarhttp://en.wikipedia.org/wiki/Essarhttp://en.wikipedia.org/wiki/Essarhttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-1http://en.wikipedia.org/wiki/Vodafone_India#cite_note-1http://en.wikipedia.org/wiki/Vodafone_India#cite_note-1http://en.wikipedia.org/wiki/Li_Ka_Shinghttp://en.wikipedia.org/wiki/Li_Ka_Shinghttp://en.wikipedia.org/wiki/Li_Ka_Shinghttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-2http://en.wikipedia.org/wiki/Vodafone_India#cite_note-2http://en.wikipedia.org/wiki/Vodafone_India#cite_note-2http://en.wikipedia.org/wiki/Prepaidhttp://en.wikipedia.org/wiki/Prepaidhttp://en.wikipedia.org/wiki/Prepaidhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Cellular_phonehttp://en.wikipedia.org/wiki/Cellular_phonehttp://en.wikipedia.org/wiki/Cellular_phonehttp://en.wikipedia.org/wiki/2.75Ghttp://en.wikipedia.org/wiki/2.75Ghttp://en.wikipedia.org/wiki/2.75Ghttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-3http://en.wikipedia.org/wiki/Vodafone_India#cite_note-3http://en.wikipedia.org/wiki/Vodafone_India#cite_note-3http://en.wikipedia.org/wiki/Hutchison_Whampoahttp://en.wikipedia.org/wiki/Hutchison_Whampoahttp://en.wikipedia.org/wiki/Hutchison_Whampoahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Essar_Grouphttp://en.wikipedia.org/wiki/Essar_Grouphttp://en.wikipedia.org/wiki/Essar_Grouphttp://en.wikipedia.org/wiki/Essar_Grouphttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Hutchison_Whampoahttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-3http://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/2.75Ghttp://en.wikipedia.org/wiki/Cellular_phonehttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Prepaidhttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-2http://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Li_Ka_Shinghttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-1http://en.wikipedia.org/wiki/Essarhttp://en.wikipedia.org/wiki/Vodafone_Grouphttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-0http://en.wikipedia.org/wiki/Mumbai,_Maharashtrahttp://en.wikipedia.org/wiki/Mumbai,_Maharashtrahttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Bharti_Airtelhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_Indiahttp://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_India -
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By the time of Hutchison Telecom's Initial Public Offering in 2004, Hutchison Whampoa had
acquired interests in six mobile telecommunications operators providing service in 13 of
India's 23 licence areas and following the completion of the acquisition of BPL Mobile that
number increased to 16. In 2006, it announced the acquisition of a company (Essar
SpacetelA subsidiary of Essar Group) that held licence applications for the seven
remaining licence areas.
Initially, the company grew its business in the largest wireless markets in Indiain cities
like Mumbai, Delhi and Kolkata. In these densely populated urban areas it was able to
establish a robust network, well-known brand and large distribution networkall vital to
long-term success in India. Then it also targeted business users and high-end post-paid
customers which helped Hutchison Essar to consistently generate a higherAverage Revenue
Per User(ARPU) than its competitors. By adopting this focused growth plan, it was able to
establish leading positions in India's largest markets providing the resources to expand its
footprint nationwide.
In February 2007, Hutchison Telecom announced that it had entered into a binding agreement
with a subsidiary of Vodafone Group Plc to sell its 67% direct and indirect equity and loan
interests in Hutchison Essar Limited for a total cash consideration (before costs, expenses and
interests) of approximately $11.1 billion.
Hutch was often praised for its award winning advertisements which all follow a clean,
minimalist look. A recurrent theme is that its message "Hi" stands out visibly though it uses
only white letters on red background. Another successful ad campaign in 2003 featured apug
named Cheekafollowing a boy around in unlikely places, with the tagline, "Wherever you
go, our network follows." The simple yet powerful advertisement campaigns won it many
admirers. Ads featuring the pug were continued by Vodafone even after rebranding. The
brand subsequently introducedZooZooswhich gained even higher popularity than was
created by the Pug. Vodafone's creative agency is O&M while Harit Nagpal was the
Marketing Director during the various phases of its brand evolution.
Timeline
1992: Hutchison Whampoa and MAX group establish Hutchison Max
http://en.wikipedia.org/wiki/Average_Revenue_Per_Userhttp://en.wikipedia.org/wiki/Average_Revenue_Per_Userhttp://en.wikipedia.org/wiki/Average_Revenue_Per_Userhttp://en.wikipedia.org/wiki/Average_Revenue_Per_Userhttp://en.wikipedia.org/wiki/Cheeka_%28dog%29http://en.wikipedia.org/wiki/Cheeka_%28dog%29http://en.wikipedia.org/wiki/Cheeka_%28dog%29http://en.wikipedia.org/wiki/Cheeka_%28dog%29http://en.wikipedia.org/wiki/ZooZoohttp://en.wikipedia.org/wiki/ZooZoohttp://en.wikipedia.org/wiki/ZooZoohttp://en.wikipedia.org/wiki/ZooZoohttp://en.wikipedia.org/wiki/Cheeka_%28dog%29http://en.wikipedia.org/wiki/Cheeka_%28dog%29http://en.wikipedia.org/wiki/Average_Revenue_Per_Userhttp://en.wikipedia.org/wiki/Average_Revenue_Per_User -
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2000: Acquisition of Delhi operations and entry into Calcutta (now Kolkata) and Gujarat
markets through Essar acquisition
2001: Won auction for licences to operate GSM services in Karnataka, Andhra Pradesh and
Chennai
A 'You and I' print advertisement of Hutch featuringCheeka (dog)
2003: Acquired AirCel Digilink (ADILESSAR Subsidiary) which operated in Rajastan,
Uttar Pradesh East and Haryana telecom circles and rebranded it 'Hutch'.
2004: Launched in three additional telecom circles of India namely Punjab, Uttar Pradesh
(West) and West Bengal.
2005: Acquired BPL Mobile operations in 3 circles. This left BPL with operations only in
Mumbai, where it still operates under the brand 'Loop Mobile'.
2007: Vodafone acquires a 67% stake in Hutchison Essar for $10.7 billion. The company is
renamed Vodafone Essar. 'Hutch' is rebranded to 'Vodafone'.
2008: Vodafone acquires the licences in remaining 7 circles and has starts its pending
operations inMadhya Pradeshcircle, as well as in Orissa, Assam, North East and Bihar.
2011: Vodafone Group buys out its partner Essar from its Indian mobile phone business. It
paid $5.46 billion to take Essar out of its 33% stake in the Indian subsidiary. It left Vodafone
owning 74% of the Indian business.
http://en.wikipedia.org/wiki/Cheeka_%28dog%29http://en.wikipedia.org/wiki/Cheeka_%28dog%29http://en.wikipedia.org/wiki/Cheeka_%28dog%29http://en.wikipedia.org/wiki/Madhya_Pradeshhttp://en.wikipedia.org/wiki/Madhya_Pradeshhttp://en.wikipedia.org/wiki/Madhya_Pradeshhttp://en.wikipedia.org/wiki/File:Cheeka1.jpghttp://en.wikipedia.org/wiki/File:Cheeka1.jpghttp://en.wikipedia.org/wiki/File:Cheeka1.jpghttp://en.wikipedia.org/wiki/File:Cheeka1.jpghttp://en.wikipedia.org/wiki/Madhya_Pradeshhttp://en.wikipedia.org/wiki/Cheeka_%28dog%29 -
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Vodafone acquires Essar's Stake
On March 31, 2011,Vodafone Group Plcannounced that it would buy an additional 33%
stake in its Indian joint venture for $5 billion after partnerEssar Groupexercised an option to
sell the holding in the mobile-phone operator. The deal will raise Vodafones stake to 75%.
Essar will exit the company after it implemented aput optionover 22% of the venture.
Vodafone exercised itscall optionto buy an 11% stake.[5]
In 2007, Vodafone granted options to Essar that would enable the conglomerate to sell its
entire stake for $5bn, or to dispose of part of the 33 per cent shareholding at an independently
appraised fair market value. In January 2011, Vodafone objected to Essars plans to place
part of its 33% stake in India Securities, a small public company. Vodafone feared the movewould give an inflated market value to Vodafone Essar.[6]It had approached the market
regulator SEBI and also filed a petition in the Madras High Court.
The final shareholding pattern post this deal was not provided by the company as it was not
clear whether Vodafone's stake would exceed the 74 per cent FDI limit. Indian laws don't
allow foreign companies to own more than 74% in a local mobile-phone operator. Vodafone
has assured it will comply with local rules. Vodafone will have to sell that 1% to some Indian
entity, or theyll have to consider an initial public offering. Vodafone also said that final
settlement is anticipated to be completed by November 2011. The completion of the deal
would be subject to meeting certain conditions which includeReserve Bank of India's
permission as well as valuation of the deal.[7]
Vodafone-Hutchison Tax Case
A billboard of Vodafone showing collaboration withShaadi.com
http://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Essar_Grouphttp://en.wikipedia.org/wiki/Essar_Grouphttp://en.wikipedia.org/wiki/Essar_Grouphttp://en.wikipedia.org/wiki/Put_optionhttp://en.wikipedia.org/wiki/Put_optionhttp://en.wikipedia.org/wiki/Put_optionhttp://en.wikipedia.org/wiki/Call_optionhttp://en.wikipedia.org/wiki/Call_optionhttp://en.wikipedia.org/wiki/Call_optionhttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-4http://en.wikipedia.org/wiki/Vodafone_India#cite_note-4http://en.wikipedia.org/wiki/Vodafone_India#cite_note-4http://en.wikipedia.org/wiki/Vodafone_India#cite_note-5http://en.wikipedia.org/wiki/Vodafone_India#cite_note-5http://en.wikipedia.org/wiki/Vodafone_India#cite_note-5http://en.wikipedia.org/wiki/Reserve_Bank_of_Indiahttp://en.wikipedia.org/wiki/Reserve_Bank_of_Indiahttp://en.wikipedia.org/wiki/Reserve_Bank_of_Indiahttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-6http://en.wikipedia.org/wiki/Vodafone_India#cite_note-6http://en.wikipedia.org/wiki/Vodafone_India#cite_note-6http://en.wikipedia.org/wiki/Shaadi.comhttp://en.wikipedia.org/wiki/Shaadi.comhttp://en.wikipedia.org/wiki/Shaadi.comhttp://en.wikipedia.org/wiki/File:Shaadi.com_on_Vodafone_billboard.jpghttp://en.wikipedia.org/wiki/File:Shaadi.com_on_Vodafone_billboard.jpghttp://en.wikipedia.org/wiki/File:Shaadi.com_on_Vodafone_billboard.jpghttp://en.wikipedia.org/wiki/File:Shaadi.com_on_Vodafone_billboard.jpghttp://en.wikipedia.org/wiki/Shaadi.comhttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-6http://en.wikipedia.org/wiki/Reserve_Bank_of_Indiahttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-5http://en.wikipedia.org/wiki/Vodafone_India#cite_note-4http://en.wikipedia.org/wiki/Call_optionhttp://en.wikipedia.org/wiki/Put_optionhttp://en.wikipedia.org/wiki/Essar_Grouphttp://en.wikipedia.org/wiki/Vodafone -
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Vodafone was embroiled in a $2.5 billion tax dispute with the Indian Income Tax Department
over its purchase of Hutshison Essar Telecom services in April 2007. It was being alleged by
the Indian Tax authorities that the transaction involved purchase of assets of an Indian
Company, and therefore the transaction, or part thereof was liable to be taxed in India.[8]
Vodafone Group Plc. entered India in 2007 through a subsidiary based in the Netherlands,
which acquired Hutchison Telecommunications International Ltds (HTIL)Hutchison
Telecommunications International Limitedstake in Hutchison Essar Ltd (HEL)the joint
venture that held and operated telecom licences in India. This Cayman Islands transaction,
along with several related agreements, gave Vodafone control over 67% of HEL and
extinguished Hong Kong-based Hutchisons rights of control in India, a deal that cost the
worlds largest telco $11.2 billion at the time.[9]
The crux of the dispute had been whether or not the Indian Income Tax Department has
jurisdiction over the transaction. Vodafone had maintained from the outset that it is not liable
to pay tax in India, and even if tax were somehow payable, then it should be Hutchison to
bear the tax liability.
In January 2012, the Indian Supreme Court passed the judgement in favor of Vodafone,
saying that the Indian Income tax department had "no jurisdiction" to levy tax on overseas
transaction between companies incorporated outside India.However, Indian government
thinks otherwise. It believes that if an Indian company, Hutchison India Ltd., conducts a
financial transaction, government should get its tax out of it. Therefore, in 2012, India
changed its Income Tax Act retrospectively and made sure that any company, in similar
circumstances, is not able to avoid tax by operating out of tax-havens like Cayman Islands or
Lichtenstein. In may 2012, Indian authorities confirmed that they were going to charge
Vodafone about Rs. 20000 crore (US $4.5 billion)in tax and fines. The second phase of the
dispute is about to start.[10]
http://en.wikipedia.org/wiki/Vodafone_India#cite_note-7http://en.wikipedia.org/wiki/Vodafone_India#cite_note-7http://en.wikipedia.org/wiki/Vodafone_India#cite_note-7http://en.wikipedia.org/wiki/Hutchison_Telecommunications_International_Limitedhttp://en.wikipedia.org/wiki/Hutchison_Telecommunications_International_Limitedhttp://en.wikipedia.org/wiki/Hutchison_Telecommunications_International_Limitedhttp://en.wikipedia.org/wiki/Hutchison_Telecommunications_International_Limitedhttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-8http://en.wikipedia.org/wiki/Vodafone_India#cite_note-8http://en.wikipedia.org/wiki/Vodafone_India#cite_note-8http://en.wikipedia.org/wiki/Vodafone_India#cite_note-9http://en.wikipedia.org/wiki/Vodafone_India#cite_note-9http://en.wikipedia.org/wiki/Vodafone_India#cite_note-9http://en.wikipedia.org/wiki/Vodafone_India#cite_note-9http://en.wikipedia.org/wiki/Vodafone_India#cite_note-8http://en.wikipedia.org/wiki/Hutchison_Telecommunications_International_Limitedhttp://en.wikipedia.org/wiki/Hutchison_Telecommunications_International_Limitedhttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-7 -
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3G
On 19 May 2010, the 3G spectrum auction in India ended. Vodafone paid 11617.86 million
(the second highest amount in the auctions) for spectrum in 10 circles. The circles it will
provide 3G in areDelhi,Kanpur,Gujarat,Haryana,Kolkata,Maharashtra&Goa,Mumbai,
Tamil Nadu,Uttar Pradesh(East) andWest Bengal.[11]Vodafone also operates 3G services in
Kerala,Andhra Pradeshand Uttar Pradesh (West) through an agreement withIdeaand in
Karnatakathrough an agreement withAirtel.. This gives Vodafone a 3G presence in 13 out of
22 circles in India.
On 16 March, 2011, Vodafone launched 3G services in Uttar Pradesh (East) in the city of
Lucknow.[12]Vodafone had already launched limited 3G services inChennaiandDelhi
earlier, but the Uttar Pradesh (East) launch counts as its first fully commercial launch. This
makes Vodafone the fifth private operator (seventh overall) to launch its 3G services in the
country followingTata Docomo,Reliance Communications,AirtelandAircel.
On 23rd June, 2011 Vodafone launched 3G service in Kerala by joining with Idea in an Intra
Circle Roaming agreement. Initially Vodafone 3G services will be available in the following
cities in KeralaErnakulam, Aluva, Calicut, Koyilandy, Alappuzha, Cherthala, Malappuram
and Manjeri. On 28 June 2012, Vodafone launched a new international roaming package
under which the users shall have not to pay multiple rentals in the countries they are
visiting.[13]
Subscriber Base
Following is the Vodafone India subscriber base statistics as on June 2011.[14]
Subscriber Base Statistics as on January, 2011
Telecom Cicle No. of Subscribers
Gujarat 14,910,573
http://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Kanpurhttp://en.wikipedia.org/wiki/Kanpurhttp://en.wikipedia.org/wiki/Kanpurhttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Goahttp://en.wikipedia.org/wiki/Goahttp://en.wikipedia.org/wiki/Goahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-10http://en.wikipedia.org/wiki/Vodafone_India#cite_note-10http://en.wikipedia.org/wiki/Vodafone_India#cite_note-10http://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Airtelhttp://en.wikipedia.org/wiki/Airtelhttp://en.wikipedia.org/wiki/Airtelhttp://en.wikipedia.org/wiki/Lucknowhttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-11http://en.wikipedia.org/wiki/Vodafone_India#cite_note-11http://en.wikipedia.org/wiki/Vodafone_India#cite_note-11http://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Tata_Docomohttp://en.wikipedia.org/wiki/Tata_Docomohttp://en.wikipedia.org/wiki/Tata_Docomohttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Airtel_%28India%29http://en.wikipedia.org/wiki/Airtel_%28India%29http://en.wikipedia.org/wiki/Airtel_%28India%29http://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-12http://en.wikipedia.org/wiki/Vodafone_India#cite_note-12http://en.wikipedia.org/wiki/Vodafone_India#cite_note-12http://en.wikipedia.org/wiki/Vodafone_India#cite_note-13http://en.wikipedia.org/wiki/Vodafone_India#cite_note-13http://en.wikipedia.org/wiki/Vodafone_India#cite_note-13http://www.vodafone.in/pages/home_guj.aspx?cid=gujhttp://www.vodafone.in/pages/home_guj.aspx?cid=gujhttp://www.vodafone.in/pages/home_guj.aspx?cid=gujhttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-13http://en.wikipedia.org/wiki/Vodafone_India#cite_note-12http://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/Airtel_%28India%29http://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Tata_Docomohttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-11http://en.wikipedia.org/wiki/Lucknowhttp://en.wikipedia.org/wiki/Airtelhttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-10http://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Goahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Kanpurhttp://en.wikipedia.org/wiki/Delhi -
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Subscriber Base Statistics as on January, 2011
Telecom Cicle No. of Subscribers
Uttar Pradesh(East) 14,237,217
Maharashtra 11,962,824
West Bengal 11,040,815
Tamil Nadu 9,330,557
Rajasthan
8,711,277
Uttar Pradesh(West) 9,234,369
Andhra Pradesh 7,347,024
Delhi 7,788,376
Goa 7,134,576
Karnataka 6,591,039
Kerala 5,535,177
Bihar 5,244,148
Kolkata 4,373,647
Punjab 4,132,392
Haryana 4,170,943
Madhya Pradesh 3,135,580
Chennai 2,113,992
http://www.vodafone.in/pages/home_upe.aspx?cid=upehttp://www.vodafone.in/pages/home_upe.aspx?cid=upehttp://www.vodafone.in/pages/home_mah.aspx?cid=mahhttp://www.vodafone.in/pages/home_mah.aspx?cid=mahhttp://www.vodafone.in/pages/home_rob.aspx?cid=robhttp://www.vodafone.in/pages/home_rob.aspx?cid=robhttp://www.vodafone.in/pages/home_tam.aspx?cid=tamhttp://www.vodafone.in/pages/home_tam.aspx?cid=tamhttp://www.vodafone.in/pages/home_raj.aspx?cid=rajhttp://www.vodafone.in/pages/home_raj.aspx?cid=rajhttp://www.vodafone.in/pages/home_upw.aspx?cid=upwhttp://www.vodafone.in/pages/home_upw.aspx?cid=upwhttp://www.vodafone.in/pages/home_hyd.aspx?cid=hydhttp://www.vodafone.in/pages/home_hyd.aspx?cid=hydhttp://www.vodafone.in/pages/home_del.aspx?cid=delhttp://www.vodafone.in/pages/home_del.aspx?cid=delhttp://www.vodafone.in/pages/home_knp.aspx?cid=knphttp://www.vodafone.in/pages/home_knp.aspx?cid=knphttp://www.vodafone.in/pages/home_kar.aspx?cid=karhttp://www.vodafone.in/pages/home_kar.aspx?cid=karhttp://www.vodafone.in/pages/home_ker.aspx?cid=kerhttp://www.vodafone.in/pages/home_ker.aspx?cid=kerhttp://www.vodafone.in/pages/home_bih.aspx?cid=bihhttp://www.vodafone.in/pages/home_bih.aspx?cid=bihhttp://www.vodafone.in/pages/home_kol.aspx?cid=kolhttp://www.vodafone.in/pages/home_kol.aspx?cid=kolhttp://www.vodafone.in/pages/home_pun.aspx?cid=punhttp://www.vodafone.in/pages/home_har.aspx?cid=harhttp://www.vodafone.in/pages/home_har.aspx?cid=harhttp://www.vodafone.in/pages/home_map.aspx?cid=maphttp://www.vodafone.in/pages/home_map.aspx?cid=maphttp://www.vodafone.in/pages/home_che.aspx?cid=chehttp://www.vodafone.in/pages/home_che.aspx?cid=chehttp://www.vodafone.in/pages/home_che.aspx?cid=chehttp://www.vodafone.in/pages/home_map.aspx?cid=maphttp://www.vodafone.in/pages/home_har.aspx?cid=harhttp://www.vodafone.in/pages/home_pun.aspx?cid=punhttp://www.vodafone.in/pages/home_kol.aspx?cid=kolhttp://www.vodafone.in/pages/home_bih.aspx?cid=bihhttp://www.vodafone.in/pages/home_ker.aspx?cid=kerhttp://www.vodafone.in/pages/home_kar.aspx?cid=karhttp://www.vodafone.in/pages/home_knp.aspx?cid=knphttp://www.vodafone.in/pages/home_del.aspx?cid=delhttp://www.vodafone.in/pages/home_hyd.aspx?cid=hydhttp://www.vodafone.in/pages/home_upw.aspx?cid=upwhttp://www.vodafone.in/pages/home_raj.aspx?cid=rajhttp://www.vodafone.in/pages/home_tam.aspx?cid=tamhttp://www.vodafone.in/pages/home_rob.aspx?cid=robhttp://www.vodafone.in/pages/home_mah.aspx?cid=mahhttp://www.vodafone.in/pages/home_upe.aspx?cid=upe -
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Subscriber Base Statistics as on January, 2011
Telecom Cicle No. of Subscribers
Odisha 2,338,159
Assam 1,650,109
North East 861,826
Jammu & Kashmir 565,253
Himachal Pradesh
357,430
Mumbai 5,887,113
Total number of Vodafone India Subscribers : 141,519,840, i.e. 23.63% of the total
598,779,674 Indian mobile phone subscribers.
Source :http://coai.in/statistics.php
Competitors
Vodafone competes with 14 other mobile operators throughout India. They areAircel,Airtel,
BSNL,Idea,Loop Mobile,MTNL,MTS,Reliance Communications,S Tel,Tata DoCoMo,
Tata Indicom,Uninor,VideoconandVirgin Mobile.
Awards and recognition
The Brand Trust Report,[15]2011 published by Trust Research Advisory has ranked
Vodafone[16]as the 16th most trusted brand in India.
http://www.vodafone.in/pages/home_ors.aspx?cid=orshttp://www.vodafone.in/pages/home_asm.aspx?cid=asmhttp://www.vodafone.in/pages/home_asm.aspx?cid=asmhttp://www.vodafone.in/pages/home_ner.aspx?cid=nerhttp://www.vodafone.in/pages/home_ner.aspx?cid=nerhttp://www.vodafone.in/pages/home_jnk.aspx?cid=jnkhttp://www.vodafone.in/pages/home_hip.aspx?cid=hiphttp://www.vodafone.in/pages/home_hip.aspx?cid=hiphttp://www.vodafone.in/pages/home_mum.aspx?cid=mumhttp://www.vodafone.in/pages/home_mum.aspx?cid=mumhttp://coai.in/statistics.phphttp://coai.in/statistics.phphttp://coai.in/statistics.phphttp://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/Airtel_%28India%29http://en.wikipedia.org/wiki/Airtel_%28India%29http://en.wikipedia.org/wiki/Airtel_%28India%29http://en.wikipedia.org/wiki/BSNLhttp://en.wikipedia.org/wiki/BSNLhttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/wiki/Loop_Mobile_Indiahttp://en.wikipedia.org/wiki/Loop_Mobile_Indiahttp://en.wikipedia.org/wiki/Loop_Mobile_Indiahttp://en.wikipedia.org/wiki/MTNLhttp://en.wikipedia.org/wiki/MTNLhttp://en.wikipedia.org/wiki/MTNLhttp://en.wikipedia.org/wiki/MTS_Indiahttp://en.wikipedia.org/wiki/MTS_Indiahttp://en.wikipedia.org/wiki/MTS_Indiahttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/S_Telhttp://en.wikipedia.org/wiki/S_Telhttp://en.wikipedia.org/wiki/S_Telhttp://en.wikipedia.org/wiki/Tata_DoCoMohttp://en.wikipedia.org/wiki/Tata_DoCoMohttp://en.wikipedia.org/wiki/Tata_DoCoMohttp://en.wikipedia.org/wiki/Tata_Indicomhttp://en.wikipedia.org/wiki/Tata_Indicomhttp://en.wikipedia.org/wiki/Uninorhttp://en.wikipedia.org/wiki/Uninorhttp://en.wikipedia.org/wiki/Uninorhttp://en.wikipedia.org/wiki/Videocon_Telecommunications_Limitedhttp://en.wikipedia.org/wiki/Videocon_Telecommunications_Limitedhttp://en.wikipedia.org/wiki/Videocon_Telecommunications_Limitedhttp://en.wikipedia.org/wiki/Virgin_Mobile_Indiahttp://en.wikipedia.org/wiki/Virgin_Mobile_Indiahttp://en.wikipedia.org/wiki/Virgin_Mobile_Indiahttp://en.wikipedia.org/wiki/The_Brand_Trust_Reporthttp://en.wikipedia.org/wiki/Vodafone_India#cite_note-14http://en.wikipedia.org/wiki/Vodafone_India#cite_note-14http://en.wikipedia.org/wiki/Vodafone_India#cite_note-14http://en.wikipedia.org/wiki/Vodafone_India#cite_note-15http://en.wikipedia.org/wiki/Vodafone_India#cite_note-15http://en.wikipedia.org/wiki/Vodafone_India#cite_note-15http://en.wikipedia.org/wiki/Vodafone_India#cite_note-14http://en.wikipedia.org/wiki/The_Brand_Trust_Reporthttp://en.wikipedia.org/wiki/Virgin_Mobile_Indiahttp://en.wikipedia.org/wiki/Videocon_Telecommunications_Limitedhttp://en.wikipedia.org/wiki/Uninorhttp://en.wikipedia.org/wiki/Tata_Indicomhttp://en.wikipedia.org/wiki/Tata_DoCoMohttp://en.wikipedia.org/wiki/S_Telhttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/MTS_Indiahttp://en.wikipedia.org/wiki/MTNLhttp://en.wikipedia.org/wiki/Loop_Mobile_Indiahttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/wiki/BSNLhttp://en.wikipedia.org/wiki/Airtel_%28India%29http://en.wikipedia.org/wiki/Aircelhttp://coai.in/statistics.phphttp://www.vodafone.in/pages/home_mum.aspx?cid=mumhttp://www.vodafone.in/pages/home_hip.aspx?cid=hiphttp://www.vodafone.in/pages/home_jnk.aspx?cid=jnkhttp://www.vodafone.in/pages/home_ner.aspx?cid=nerhttp://www.vodafone.in/pages/home_asm.aspx?cid=asmhttp://www.vodafone.in/pages/home_ors.aspx?cid=ors -
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Type Private Industry Telecommunications Predecessor(s)
Hutchison EssarFounded 1994 Headquarters Mumbai,Maharashtra, IndiaProducts Mobile
telephony
Wireless broadband services Owner(s) Vodafone Group Parent Vodafone International
Holdings BV (VIH) Website www.vodafone.in
www.vodafone.com
Vodafone Group:-
Vodafone
From Wikipedia, the free encyclopedia
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Vodafone Group Plc
Type Public limited company
Traded as LSE:VODNASDAQ:VOD
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Industry Telecommunications
Predecessor(s) Racal Telecom(1983 to 1991)
Founded 1991
Headquarters London, United Kingdom
Area served Worldwide
Key peopleGerard Kleisterlee(Chairman)
Vittorio Colao(CEO)
ProductsFixed lineandmobile telephony,
Internet services,digital television
Revenue 45.884 billion (2011)[1]
Operating
income5.596 billion (2011)[1]
Profit 7.870 billion (2011)[1]
Total assets 151.22 billion (2011)[1]
Total equity 87.55 billion (2011)[1]
Employees 83,862 (2011)[1]
Divisions Vodafone Global Enterprise
Subsidiaries List[show]
Website www.vodafone.com
Vodafone Group Plc(LSE:VOD,NASDAQ:VOD) is a Britishmultinational
telecommunications company headquartered in London, United Kingdom.[2]It is theworld's
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ipedia.org/wiki/Vittorio_Colaohttp://en.wikipedia.org/wiki/Gerard_Kleisterleehttp://en.wikipedia.org/wiki/Londonhttp://en.wikipedia.org/wiki/Racal_Telecomhttp://en.wikipedia.org/wiki/Telecommunication 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second-largest mobile telecommunications companymeasured by both subscribers and 2011
revenues (in each case behindChina Mobile), and had 439 million subscribers as of
December 2011.[3][4][5]
Vodafone owns and operates networks in over 30 countries and has partner networks in over
40 additional countries.[6]ItsVodafone Global Enterprisedivision provides
telecommunications and IT services to corporate clients in over 65 countries. Vodafone also
owns 45% ofVerizon Wireless, the largest mobile telecommunications company in the
United Statesmeasured by subscribers.[7][8]
Vodafone has a primary listing on theLondon Stock Exchangeand is a constituent of the
FTSE 100 Index. It had amarket capitalisationof approximately 88.1 billion(US$136.2 billion) as of 1 June 2012, the fourth-largest of any company listed on the London
Stock Exchange.[9]It has a secondary listing onNASDAQ.
Name
The name Vodafone comes from voice data fone, chosen by the company to "reflect the
provision of voice and data services over mobile phones".[10]
History
1980 to 2000
Vodafone's original logo, used until the introduction of the speechmark logo in 1997
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Part of the Vodafone campus inNewbury,Berkshire.
In 1980,Sir Ernest Harrison OBE, chairman ofRacal Electronics plc's, the UK's largestmaker of military radio technology, agreed a deal withLord WeinstockofGeneral Electric
Company plcto allow Racal to access some of GEC's tactical battlefield radio technology.
Briefing the head of Racal's military radio divisionGerry Whentto drive the company into
commercial mobile radio, Whent visited GE's factory inVirginia, USA in 1980.[11]
In 1982, Racal's newly formed Racal Strategic Radio Ltd subsidiary won one of two UK
cellular telephone network licences, with the other going toBritish Telecom[12][13]The
network, known as Racal Vodafone, was 80% owned by Racal, withMillicomholding 15%
andHambros Technology Trust5%. Vodafone was launched on 1 January 1985.[14]Racal
Strategic Radio was renamed Racal Telecommunications Group Limited in 1985.[13]On 29
December 1986, Racal Electronics bought out the minority shareholders of Vodafone for
GB110 million.[15]
Under stock market pressure to realise full value for shareholders (the mobile unit was being
valued at the same amount as the whole Racal group), in September 1988, the company wasagain renamed Racal Telecom, and on 26 October 1988, Racal Electronics floated 20% of the
company. The flotation valued Racal Telecom at 1.7 billion.[16]On 16 September 1991,
Racal Telecom was demerged from Racal Electronics as Vodafone Group.[17]
In July 1996, Vodafone acquired the two thirds of Talkland it did not already own for
30.6 million.[18]On 19 November 1996, in a defensive move, Vodafone purchasedPeoples
Phonefor 77 million, a 181 store chain whose customers were overwhelmingly using
Vodafone's network.[19]In a similar move the company acquired the 80% of Astec
Communications that it did not own, a service provider with 21 stores.[20]
In 1997, Vodafone introduced its Speechmarklogo, composed of aquotation markin a circle,
with the O's in the Vodafone logotype representing opening and closing quotation marks and
suggesting conversation.
On 29 June 1999, Vodafone completed its purchase ofAirTouch Communications, Inc.and
changed its name to Vodafone Airtouch plc. The merged company commenced trading on
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30 June 1999.[21]In order to gain anti-trust approval for the merger, Vodafone sold its 17.2%
stake inE-Plus Mobilfunk.[22]The acquisition gave Vodafone a 35% share ofMannesmann,
owner of the largest German mobile network.
On 21 September 1999, Vodafone agreed to merge its U.S. wireless assets with those ofBell
Atlantic Corpto formVerizon Wireless.[23]The merger was completed on 4 April 2000, just
a few months prior to Bell Atlantic's merger withGTEto form Verizon Communications,
Inc.
In November 1999, Vodafone made an unsolicited bid for Mannesmann, which was rejected.
Vodafone's interest in Mannesmann had been increased by the latter purchase ofOrange, the
UK mobile operator.[24]
Chris Gent would later say Mannesmann's move into the UK broke a"gentleman's agreement" not to compete in each other's home territory.[25]The hostile
takeover provoked strong protest in Germany, and a "titanic struggle" which saw
Mannesmann resist Vodafone's efforts. However, on 3 February 2000, the Mannesmann
board agreed to an increased offer of 112 billion, then the largest corporate merger ever.[25]
The EU approved the merger in April 2000. The conglomerate was subsequently broken up
and all manufacturing related operations sold off.
2000 to present
The headquarters ofVodafone RomaniainBucharest.
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On 28 July 2000, the Company reverted to its former name, Vodafone Group plc. In April
2001, the first3Gvoice call was made on Vodafone United Kingdom's 3G network.
In 2001, the Company acquiredEircell, the largest wireless communications company in the
Republic of Ireland, fromeircom.[26]Eircell was subsequently rebranded asVodafone
Ireland. Vodafone then went on to acquire Japan's third-largest mobile operator J-Phone,
which had introduced camera phones first in Japan.[27]
On 17 December 2001, Vodafone introduced the concept of "Partner Networks", by signing
TDCMobil of Denmark. The new concept involved the introduction of Vodafone
international services to the local market, without the need of investment by Vodafone. The
concept would be used to extend the Vodafone brand and services into markets where it doesnot have stakes in local operators. Vodafone services would be marketed under the dual-
brand scheme, where the Vodafone brand is added at the end of the local brand. (i.e., TDC
Mobil-Vodafone etc.)[28]
In 2005, Vodafone entered into a title sponsorship deal with theMcLarenFormula One team,
which has since traded as Vodafone McLaren Mercedes.[29]
In May 2011, Vodafone Group Plc bought the rest of the shares ofVodafone Essarfrom
Essar Group Ltd with value of $5 billion and became a solely owned of Vodafone Essar.[30]
On 1 December 2011, it acquired theReadingbased Bluefish Communications Ltd - aICT
consultancy company.[31]The acquired operations formed the nucleus of a new Unified
Communications and Collaboration practice within its subsidiary -Vodafone Global
Enterprise[31], which will focus on implementing strategies and solutions incloud computing,
and strengthen itsprofessional servicesoffering.
On 23 April 2012, Vodafone announced an agreement to acquireCable & Wireless
Worldwide(CWW) for 1.04 billion.[32]Vodafone was advised byUBS AG, whileBarclays
andRothschildadvised Cable & Wireless[32]. The acquisition, if it is approved by CWW's
shareholders, will give Vodafone access to CWW'sfibre networkfor businesses, enabling it
to takeunified communicationssolutions to large enterprises in UK and globally; and expand
its enterprise service offerings in emerging markets. On 18 June 2012, Cable & Wireless
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