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PROMOTION
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ALL MARKETING ACTIVITIES OTHER THAN PERSONAL SELLING, ADVERTISING AND PUBLIC
RELATIONS, THAT ARE USED TO STIMULATE CONSUMER
PURCHASING AND SALES EFFECTIVENESS Promotional Mix
Promotion Sales Promotion
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ANY FORM OF DIRECT CONTACT OCCURRING BETWEEN A
SALESPERSON AND A CUSTOMER
Promotional Mix Promotion Personal Selling
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ANY PAID FORM OF NON-PERSONAL PRESENTATION AND
PROMOTION OF IDEAS, GOODS OR SERVICES BY AN IDENTIFIED
SPONSOR
Advertising Publicity Promotion
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A TERM USED TO DESCRIBE THE COMPANY WHO HAS HIRED THE
ADVERTISING AGENCY
Account Advertising Agency Advertising Manager
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A SPECIFIC KIND OF PUBLIC RELATIONS THAT INVOLVES
PLACING POSITIVE AND NEWSWORTHY INFORMATION
ABOUT A BUSINESS, ITS PRODUCTS, OR ITS POLICIES IN
THE MEDIA Public Service Announcement Publicity Promotion
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AN ARCHITECTURAL CANOPY THAT EXTENDS OVER THE STORE’S
ENTRANCE
Storefront Marquee Display
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ANY FORM OF COMMUNICATION A BUSINESS OR ORGANIZATION USES
TO INFORM, PERSUADE, OR REMIND
Sales Promotion Promotional Mix Promotion
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SIGNS AND DISPLAYS THAT ARE USED IN STORES TO ATTRACT
CUSTOMERS’ ATTENTION SO THAT THEY WILL BUY THE PRODUCT
BEING SOLD
Point of Purchase Display Sandwich Board Logo
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THE COORDINATION OF ALL THE PHYSICAL ELEMENTS IN A PLACE OF BUSINESS THAT ARE USED TO PROJECT THE RIGHT IMAGE TO ITS
CUSTOMERS
Display Promotional Mix Visual Merchandising
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THE VISUAL AND ARTISTIC ASPECTS OF PRESENTING A
PRODUCT TO A TARGET GROUP OF CUSTOMERS
Display Promotional Mix Visual Merchandising
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A COMBINATION OF DIFFERENT TYPES OF PROMOTION
Sales Promotion Promotional Mix Promotion
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TWO HINGED BOARDS, WITH ADVERTISEMENTS ON EITHER SIDE, THAT ARE PLACED IN FRONT OF A
STORE OR HUNG OVER SOMEONE’S SHOULDERS
Point of Purchase Display Sandwich Board Logo
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WRITTEN ADVERTISEMENT THAT MAY BE INCLUDED IN EVERYTHING
FROM NEWSPAPERS AND MAGAZINES TO DIRECT MAIL,
SIGNS, AND BILLBOARDS
Media Broadcast Media Print Media
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THE STORE’S SIGN, MARQUEE, OUTDOOR LIGHTING, BANNERS,
PLANTERS, AWNINGS, WINDOWS, AND THE BUILDING ITSELF
Storefront Marquee Display
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ADVERTISING DESIGNED TO INCREASE SALES
Promotional Advertising Sales Promotion Institutional Advertising
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THE AGENCIES, MEANS, OR INSTRUMENTS USED TO CONVEY ADVERTISING MESSAGES TO THE
PUBLIC
Media Broadcast Media Print Media
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THE PERSON WHO PLANS AND DIRECTS ADVERTISEMENTS FOR
BUSINESSES
Account Advertising Agency Advertising Manager
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A CATCHY, SHORT SONG THAT DELIVERS THE ADVERTISEMENT’S
MESSAGE ON TV OR RADIO
Personal Selling Jingle Logo
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ADVERTISING THAT USES RADIO AND TELEVISION
Media Broadcast Media Print Media
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SENT BY BUSINESSES DIRECTLY THROUGH MAIL TO PROSPECTIVE
CUSTOMERS
Message Direct Mail Print Media
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THE THEME OF THE ADVERTISEMENT
Message Advertising Copy Print Media
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A COMPANY THAT CREATES ADVERTISEMENTS FOR OTHER
BUSINESSES
Account Advertising Agency Advertising Manager
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AN ADVERTISEMENT THAT TELLS AN IMPORTANT MESSAGE AND IS
RUN BY THE MEDIA AT NO CHARGE
Publicity Public Service Announcement Broadcast Media
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A GRAPHIC THAT REPRESENTS A COMPANY, ORGANIZATION OR IDEA
Point of Purchase Display Sandwich Board Logo
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THE WRITTEN PART OF AN ADVERTISEMENT
Message Advertising Copy Print Media