PROMOTION

ALL MARKETING ACTIVITIES OTHER THAN PERSONAL SELLING, ADVERTISING AND PUBLIC

RELATIONS, THAT ARE USED TO STIMULATE CONSUMER

PURCHASING AND SALES EFFECTIVENESS Promotional Mix

Promotion Sales Promotion

ANY FORM OF DIRECT CONTACT OCCURRING BETWEEN A

SALESPERSON AND A CUSTOMER

Promotional Mix Promotion Personal Selling

ANY PAID FORM OF NON-PERSONAL PRESENTATION AND

PROMOTION OF IDEAS, GOODS OR SERVICES BY AN IDENTIFIED

SPONSOR

Advertising Publicity Promotion

A TERM USED TO DESCRIBE THE COMPANY WHO HAS HIRED THE

ADVERTISING AGENCY

Account Advertising Agency Advertising Manager

A SPECIFIC KIND OF PUBLIC RELATIONS THAT INVOLVES

PLACING POSITIVE AND NEWSWORTHY INFORMATION

ABOUT A BUSINESS, ITS PRODUCTS, OR ITS POLICIES IN

THE MEDIA Public Service Announcement Publicity Promotion

AN ARCHITECTURAL CANOPY THAT EXTENDS OVER THE STORE’S

ENTRANCE

Storefront Marquee Display

ANY FORM OF COMMUNICATION A BUSINESS OR ORGANIZATION USES

TO INFORM, PERSUADE, OR REMIND

Sales Promotion Promotional Mix Promotion

SIGNS AND DISPLAYS THAT ARE USED IN STORES TO ATTRACT

CUSTOMERS’ ATTENTION SO THAT THEY WILL BUY THE PRODUCT

BEING SOLD

Point of Purchase Display Sandwich Board Logo

THE COORDINATION OF ALL THE PHYSICAL ELEMENTS IN A PLACE OF BUSINESS THAT ARE USED TO PROJECT THE RIGHT IMAGE TO ITS

CUSTOMERS

Display Promotional Mix Visual Merchandising

THE VISUAL AND ARTISTIC ASPECTS OF PRESENTING A

PRODUCT TO A TARGET GROUP OF CUSTOMERS

Display Promotional Mix Visual Merchandising

A COMBINATION OF DIFFERENT TYPES OF PROMOTION

Sales Promotion Promotional Mix Promotion

TWO HINGED BOARDS, WITH ADVERTISEMENTS ON EITHER SIDE, THAT ARE PLACED IN FRONT OF A

STORE OR HUNG OVER SOMEONE’S SHOULDERS

Point of Purchase Display Sandwich Board Logo

WRITTEN ADVERTISEMENT THAT MAY BE INCLUDED IN EVERYTHING

FROM NEWSPAPERS AND MAGAZINES TO DIRECT MAIL,

SIGNS, AND BILLBOARDS

Media Broadcast Media Print Media

THE STORE’S SIGN, MARQUEE, OUTDOOR LIGHTING, BANNERS,

PLANTERS, AWNINGS, WINDOWS, AND THE BUILDING ITSELF

Storefront Marquee Display

ADVERTISING DESIGNED TO INCREASE SALES

Promotional Advertising Sales Promotion Institutional Advertising

THE AGENCIES, MEANS, OR INSTRUMENTS USED TO CONVEY ADVERTISING MESSAGES TO THE

PUBLIC

Media Broadcast Media Print Media

THE PERSON WHO PLANS AND DIRECTS ADVERTISEMENTS FOR

BUSINESSES

Account Advertising Agency Advertising Manager

A CATCHY, SHORT SONG THAT DELIVERS THE ADVERTISEMENT’S

MESSAGE ON TV OR RADIO

Personal Selling Jingle Logo

ADVERTISING THAT USES RADIO AND TELEVISION

Media Broadcast Media Print Media

SENT BY BUSINESSES DIRECTLY THROUGH MAIL TO PROSPECTIVE

CUSTOMERS

Message Direct Mail Print Media

THE THEME OF THE ADVERTISEMENT

Message Advertising Copy Print Media

A COMPANY THAT CREATES ADVERTISEMENTS FOR OTHER

BUSINESSES

Account Advertising Agency Advertising Manager

AN ADVERTISEMENT THAT TELLS AN IMPORTANT MESSAGE AND IS

RUN BY THE MEDIA AT NO CHARGE

Publicity Public Service Announcement Broadcast Media

A GRAPHIC THAT REPRESENTS A COMPANY, ORGANIZATION OR IDEA

Point of Purchase Display Sandwich Board Logo

THE WRITTEN PART OF AN ADVERTISEMENT

Message Advertising Copy Print Media