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Protect Your
IT Sales Leads
with Smarter
Lead Nurturing Courtesy of the
Small Business Computer Consulting Blog
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“Thanks, But I’m
Not Ready to Buy
Yet.”
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How Often Do You
Hear Some Variation
of That Response
From Your IT Sales
Leads?
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Adjust to Your
Sales Cycle
Length
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For Sales Staff
at VARs,
IT Consultancies,
and Managed
Service Providers
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There’s Generally
a Sales Cycle of
3-12 Months
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Of Course, Your
Mileage May Vary
Depending on Your
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But What Can You
Do Proactively to
Protect Your
Hard-earned
IT Sales Leads,
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So That When
They’re Ready to
Buy,
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These Leads Don’t
End Up Going to
Your Most Feared
Competitor?
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It’s Critical to Stay
in Touch with
Prospective
Clients, in a
Value-added Way,
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Over an Extended
Period of Time
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This Done by
Sharing Highly-
relevant, Highly-
Valuable Content
and Information:
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The Goal is for
Lead Nurturing
Content Drive
More Engagement
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And Move the
Decision Maker
Through the
Various Stages of
the Sales Cycle
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Any Time You
Have a Sales
Cycle that's
Anything But an
Impulse Buy
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You Definitely
Need to Stay Top
of Mind With Lead
Nurturing
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What’s Been Your
Experience With
Using Various
Forms of Lead
Nurturing
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And Content
Marketing to Keep
Qualified Leads
Engaged?
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Please Share
Your Thoughts in
the Comments
Area Below
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Recommended Reading:
Seven IT Sales Secrets
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