Download - Pubcon: Producerism and Being Your Own Media
![Page 1: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/1.jpg)
#pubcon
Producerism and Being Your Own Media
Presented by: Geoffrey Colon - @djgeoffe
![Page 2: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/2.jpg)
#pubcon
Geoffrey ColonSr. Product Marketing Manager, Bing | Microsoft
Professional Background
Family: AllisonOliveMatilda
Author Disruptive Marketing
Podcaster: Disruptive FM
@djgeoffe
![Page 3: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/3.jpg)
#pubcon
The World We Live In• A World With No Rules• Non-linear• Too many content marketers• All of Us are “Media”
• Apps and Hardware Make It Possible To Create and Share Anything (at Anytime)
• Perfection holds us back• Filter bubble ecosystem means we create for algorithms
![Page 4: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/4.jpg)
#pubcon
The World We Live In
![Page 5: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/5.jpg)
#pubcon
The World We Live In
![Page 6: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/6.jpg)
#pubcon
THE DISRUPTION OF MEDIAProducerism
![Page 7: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/7.jpg)
#pubcon
This Is What It Used To Take To Be Media
![Page 8: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/8.jpg)
#pubcon
This Is What It Takes To Be Media Now
![Page 9: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/9.jpg)
#pubcon
This Is ALSO What It Takes To Be Media Now
![Page 10: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/10.jpg)
#pubcon
![Page 11: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/11.jpg)
#pubcon
What Prevents Us From Taking This Step?
![Page 12: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/12.jpg)
#pubcon
Skillset? Or Mindset?
![Page 13: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/13.jpg)
#pubcon
TYPES OF CONTENTProducerism
![Page 14: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/14.jpg)
#pubcon
Branded Content vs. User Generated Content
• The landscape is riddled with content. So how do you make yours stand out?• Better yet, how do you produce it?
![Page 15: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/15.jpg)
#pubcon
Branded Content
![Page 16: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/16.jpg)
#pubcon
User-Generated Content
![Page 17: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/17.jpg)
#pubcon
HOW TO MAKE CONTENTProducerism
![Page 18: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/18.jpg)
#pubcon
Three Elements
Sight Sound Motion
![Page 19: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/19.jpg)
#pubcon
Various Formats To Choose
![Page 20: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/20.jpg)
#pubcon
Don’t Get Comfortable: Disruption is Around The Corner
![Page 21: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/21.jpg)
#pubcon
Video: Motion
• The landscape is riddled with content. So how do you make yours stand out?– Be real, leave in the mistakes– Come up with a template– Remember that 65% now watch video with no sound on Facebook
![Page 22: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/22.jpg)
#pubcon
Video Democratization: Motion• Padcaster• iOgrapher• Facebook Live• Snapchat• Instagram• Periscope
![Page 23: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/23.jpg)
#pubcon
Video Editing Apps: Motion• iMovie• Facetune• Enlight• Videoshop• Afterlight• VHS Camcorder / Retro VHS / VHS Cam
![Page 24: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/24.jpg)
#pubcon
Audio: Sound
• The landscape is riddled with content. So how do you make yours stand out?– Consistency– Intros/Outros– Podcasts have grown 24% YoY in listenership
![Page 25: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/25.jpg)
#pubcon
Audio Democratization: Sound
• Spreaker• Razer Synapse• GarageBand• Audacity
![Page 26: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/26.jpg)
#pubcon
Music: Sound
• The landscape is riddled with content. So how do you make yours stand out?– Playlists on themes, moods, movements
![Page 27: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/27.jpg)
#pubcon
Music: Sound
![Page 28: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/28.jpg)
#pubcon
Writing/Photography: Sight
• The landscape is riddled with content. So how do you make yours stand out?– Long articles with images perform better than listicles– Platform is key (Medium, LinkedIn, Wordpress)– Headlines/Titles!!!
![Page 29: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/29.jpg)
#pubcon
Photography Democratization: Sight• Snapseed
• VSCO• Filterstorm Neu• Enlight• Replay• Simply B&W• Instagram
![Page 30: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/30.jpg)
#pubcon
Analog• The best form of “digital” is now analog…
![Page 31: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/31.jpg)
#pubcon
Put It All Together In The Mix
![Page 32: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/32.jpg)
#pubcon
Deploy
![Page 33: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/33.jpg)
#pubcon
Guidance: Don’t Strive for Perfection
• The content people see today will be erased by tomorrow in their memory (newsfeed culture)
• Poorly produced content can perform well because it grabs the attention of the human condition of being flawed
• This is why some people will literally misspellll tweets
• Be flawsome, tinker, make mistakes
![Page 34: Pubcon: Producerism and Being Your Own Media](https://reader035.vdocuments.net/reader035/viewer/2022070514/587fa2331a28ab825e8b6243/html5/thumbnails/34.jpg)
#pubcon
Now Get Busy Creating – Thank you!
• @djgeoffe on Twitter• Geoffrey Colon on LinkedIn• djgeoffe on Instagram/Snapchat• Purchase my book Disruptive Marketing on
Amazon.com