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Producerism and Being Your Own Media

Presented by: Geoffrey Colon - @djgeoffe

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Geoffrey ColonSr. Product Marketing Manager, Bing | Microsoft

Professional Background

Family: AllisonOliveMatilda

Author Disruptive Marketing

Podcaster: Disruptive FM

@djgeoffe

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The World We Live In• A World With No Rules• Non-linear• Too many content marketers• All of Us are “Media”

• Apps and Hardware Make It Possible To Create and Share Anything (at Anytime)

• Perfection holds us back• Filter bubble ecosystem means we create for algorithms

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The World We Live In

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The World We Live In

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THE DISRUPTION OF MEDIAProducerism

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This Is What It Used To Take To Be Media

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This Is What It Takes To Be Media Now

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This Is ALSO What It Takes To Be Media Now

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What Prevents Us From Taking This Step?

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Skillset? Or Mindset?

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TYPES OF CONTENTProducerism

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Branded Content vs. User Generated Content

• The landscape is riddled with content. So how do you make yours stand out?• Better yet, how do you produce it?

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Branded Content

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User-Generated Content

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HOW TO MAKE CONTENTProducerism

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Three Elements

Sight Sound Motion

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Various Formats To Choose

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Don’t Get Comfortable: Disruption is Around The Corner

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Video: Motion

• The landscape is riddled with content. So how do you make yours stand out?– Be real, leave in the mistakes– Come up with a template– Remember that 65% now watch video with no sound on Facebook

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Video Democratization: Motion• Padcaster• iOgrapher• Facebook Live• Snapchat• Instagram• Periscope

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Video Editing Apps: Motion• iMovie• Facetune• Enlight• Videoshop• Afterlight• VHS Camcorder / Retro VHS / VHS Cam

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Audio: Sound

• The landscape is riddled with content. So how do you make yours stand out?– Consistency– Intros/Outros– Podcasts have grown 24% YoY in listenership

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Audio Democratization: Sound

• Spreaker• Razer Synapse• GarageBand• Audacity

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Music: Sound

• The landscape is riddled with content. So how do you make yours stand out?– Playlists on themes, moods, movements

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Music: Sound

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Writing/Photography: Sight

• The landscape is riddled with content. So how do you make yours stand out?– Long articles with images perform better than listicles– Platform is key (Medium, LinkedIn, Wordpress)– Headlines/Titles!!!

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Photography Democratization: Sight• Snapseed

• VSCO• Filterstorm Neu• Enlight• Replay• Simply B&W• Instagram

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Analog• The best form of “digital” is now analog…

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Put It All Together In The Mix

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Deploy

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Guidance: Don’t Strive for Perfection

• The content people see today will be erased by tomorrow in their memory (newsfeed culture)

• Poorly produced content can perform well because it grabs the attention of the human condition of being flawed

• This is why some people will literally misspellll tweets

• Be flawsome, tinker, make mistakes

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Now Get Busy Creating – Thank you!

• @djgeoffe on Twitter• Geoffrey Colon on LinkedIn• djgeoffe on Instagram/Snapchat• Purchase my book Disruptive Marketing on

Amazon.com