Case Study
Challenges
• Product is one of the client’s
largest business units
• Relied heavily in 2012 on events
for lead generation
• Little follow-up email
communication or nurturing
resulting in too many, poorly
qualified leads to sales
Tactics
• QuickPivot designed a fully-
automated, multi-touch contact
strategy for 2013, with quarterly
webinar series, 10 regional
symposiums, and post-event
nurture campaign
• Strategy provided more
accurate segmentation and
placement of all contacts into
proper messaging tracks with
progressive profiling and A/B
split testing.
Results 15% Average increase in event registration
44% Average engagement with offers in post-event nurture campaign
30% deemed sales-ready of leads delivered, up from 7%
Full-year Contact StrategyClient is the world leader for business and financial market news. It provides influential
decision makers in business, finance and government a competitive edge by connecting
them to a dynamic network of information, people and ideas. Its strength—quickly and
accurately delivering data, news and analytics through innovative technology—is at the core
of everything it does. With more than 15,000 employees in 192 locations, it delivers critical
information in a world where information matters.
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T: 617.880.4000F: 617.880.4001
www.quickpivot.com
About QuickPivot™ QuickPivot is the leader in real-time cross-channel marketing automation and services for B2B and B2C enterprises. QuickPivot delivers insight plus channels plus content in one marketing platform to enable marketers to listen, connect, learn, and adapt to the changing needs of customers. For more information, visit www.quickpivot.com, or call +1-617-880-4000, or email [email protected] content Copyright ©2014, QuickPivot, Inc. All trademarks are property of their respective holders.
