RCE International Conference
Communications Session
Brendan Barrett
UNU Media Studio
Our World 2.0 explores the interaction between climate, oil and food
Shows how people are making a difference.
Peaking oil, rising food prices, climate induced disasters create fear, panic and protest......
Our understanding is limited.......
Information is limited.....
Education for sustainable development
needs to present a vision of post-fossil fuel,
low carbon future
That is wealthy, comfortable and peaceful.
People need hope...
They need to believe that things can change.
The RCE communications strategy should be based on this premise......
The rapid transformation of Our World in the next couple of decades......
Go renewable, go local, conserve, innovate, invest, promote collective action, support
positive transitions
We need to make an immense effort, from today, to break out from business as usual
So far, we have 55 Regional Centres of Expertise
(at this rate, there could be nearly 200 by the end of the Decade)
If there are 50 people associated with each RCE, then by 2014, we will have reached
10,000 people.
But if there are 10,000 associated with each RCE, we will have reached 2 million.
Is that good enough?
Can we be more creative?
Some suggestions
Use the web........
To connect peopleTo share knowledge
To create networks and to link with other networks
To plan and coordinate your activitiesTo communicate with society
To reduce your travel and carbon footprint
And give you more time to work in your local community bringing about the transition on
the ground
Create a blog for each RCE with a news feed
Subscribe to each others news feeds
Create social networking website(s)Get to know each other
Invite others to joinWiden the circle
Write for the public, make your news easy to understand and relevant
Create alliances with other sources of Green news?
Syndicate your news...
Share your pictures via FlickrShare your videos via YouTube, Vimeo etc.
Put your content where the audience is, don’t wait for people to find you.....
Use basecamp or something similarto collaborate, share and plan activities
Last, but not least,
Work with the UNU to promote
Our World 2.0
Thank you