Download - Rebecca's Catering
Rebecca's CateringDigital Marketing Campaign
#RCCatingforyou
By: Montrese Lewis
Rebecca's Catering is a company that
have been serving that Boston area for
the past 25 years.
We are known for fast, quality drop off
catering service to large and small
companies in the Boston area.
We also offer fullservice catering such
as receptions and plated meals.
Our StoryDigital Marketing Campaign
#unqiuecatering
ProblemsDigital Marketing Campaign
NO social media followers
Low catering sales
Low brand awarness
#cateringnow
Target MarketDigital Marketing Campaign
Receptionists, Secretaries,Administrative Assistant whowork for large or smallcompanies in the Boston area Males and Females between 25-35 age rangeSocial Media Savvy Foodies People who like to socialize
#rccatering
Market ObjectiveDigital Marketing Campaign
#cateringrc
Objective:Building Awareness
Increase Catering Sales
Tactics:Direct Mail
Social MediaEvent Marketing
KPIs:Google Anayltics ( Tracking Direct mail
and Social Media)Conversion Rate ( Tracking how manyattendees converting into customers)
Awareness
Engagement
Followers
Sign ups
Conversion
LoyalCustomers
Customer Socia Media Journey
Direct Mail
1/18/2017-Cheese and Wine Tasting:Picking the best wine and cheese
2/15/2017-Food Tasting: Building amenu for any event
3/15/2017-Craft Beer Night: Pickingthe best beer for your next reception
4/19/2017-Spring is Here! OrderingFlowers for your Event
5/17/2017 Team Building:Staffing your events
Events
#RCmmm
Social MediaCampaign
Use a Content CalendarPost about each EventStart #hashtags contestson instagram
#RCCatering100
Social MediaPosts
Social MediaPosts
Tracking Direct Mail andSocial Media
Google Analytics
ConversionRate
Conversion Rate = Total Number of Sales / Number ofAttendees * 100
January Event10/50*100= 20%
February Event 20/60*100=33.3%
#TheEnd