Rebecca's CateringDigital Marketing Campaign

#RCCatingforyou

By: Montrese Lewis

Rebecca's Catering is a company that

have been serving that Boston area for

the past 25 years. 

We are known for fast, quality drop off

catering service to large and small

companies in the Boston area. 

We also offer full­service catering such

as receptions and plated meals.

Our StoryDigital Marketing Campaign

#unqiuecatering

ProblemsDigital Marketing Campaign

NO social media followers

Low catering sales

Low brand awarness

#cateringnow

Target MarketDigital Marketing Campaign

Receptionists, Secretaries,Administrative Assistant whowork for large or smallcompanies in the Boston area Males and Females between 25-35 age rangeSocial Media Savvy Foodies People who like to socialize

#rccatering

Market ObjectiveDigital Marketing Campaign

#cateringrc

Objective:Building Awareness

Increase Catering Sales

Tactics:Direct Mail

Social MediaEvent Marketing

KPIs:Google Anayltics ( Tracking Direct mail

and Social Media)Conversion Rate ( Tracking how manyattendees converting into customers)

Awareness

Engagement

Followers

Sign ups

Conversion

LoyalCustomers

Customer Socia Media Journey

Direct Mail

http://mlewis3233.wixsite.com/rccatering

1/18/2017-Cheese and Wine Tasting:Picking the best wine and cheese

2/15/2017-Food Tasting: Building amenu for any event

3/15/2017-Craft Beer Night: Pickingthe best beer for your next reception

4/19/2017-Spring is Here! OrderingFlowers for your Event

5/17/2017 Team Building:Staffing your events

Events

#RCmmm

Social MediaCampaign

Use a Content CalendarPost about each EventStart #hashtags contestson instagram

#RCCatering100

Social MediaPosts

Social MediaPosts

Tracking Direct Mail andSocial Media

Google Analytics

ConversionRate

Conversion Rate = Total Number of Sales / Number ofAttendees * 100

January Event10/50*100= 20%

February Event 20/60*100=33.3%

#TheEnd