Download - Reinvent Your Business Using Social Media
• Lack of Knowledge & Understanding• Brand Management & PR Concerns• Lack of Time and Personnel• It’s a Passing Fad
Social Media Myths & Fears
Most Common Reasons:
•By 2010 Generation Y will outnumber baby boomers
•YouTube is second largest search engine in the world
•Facebook has reached 400m users – fastest growing segment is 55-65 year old women
•50 million Tweets per day - 80% are outside of Twitter
•Over 200,000,000 Blogs
•80% of companies use LinkedIn as primary tool to find employees
Social Media Trends
2010 Stats:
Source Mashable.com & Socialnomics.net
Why Social Media?
Business Benefits:
• Visibility & Branding• Customer Service & Interaction• Generate Leads• Market Intelligence
What Do I Need? • Increase Sales• Create Brand Awareness• Promote a Product or Service• Generate Leads • Customer Service• Attract Employees• Gain Customer Feedback• Share Expertise
Getting StartedWhat is your goal?
•
Be Methodical:• Observe Others• Study Competition• Learn Social Media Etiquette• Establish Corporate Best Practices
Plan of Attack
Extend Your Strategy
Step One: Branding & Visibility• Build Your Community• Promote Your Social Networks• Engage with Potential Customers• Promote a Contest / Deal / Event
Building Your ImageTips in Getting Started
Promote, Promote, Promote• Promote a Contest / Deal / Event• Engage Your Audience• Make it Simple• Offer Something Unique
Building Your ImageTips in Getting Started
Build Your Community
Build Your Community
Over 25% Growth of Fan Base In Two Weeks!
Build Your Community
Fan Pages With
• FANtastic Content
• Facebook Enhanced Pages
• Being Attentive
• Being Real
• Sharing
http://www.facebook.com/#!/projectworkingmom?ref=ts
Attracting LeadsTips in Getting Started
Step Two: Lead Generation• Post Coupons / Promotions / Contests• Use Guerilla Style Campaigns• Post Industry Info / Article Links• Cross Promote (i.e., Traditional Marketing)
Attracting Leads
www.threadless.com/
Build Your Community
1 Million in Revenue In 1 Day!
Steps to Get Started:• Use the name of you business as your Twitter username• Create a Custom Twitter Background• Use Advanced Twitter Search Industry Influencers that your Business Should Follow• Use Link Shortners, Hashtags, Direct Messages• Acknowledge Your Followers
Attracting Leads
Managing Your CustomerTips in Getting Started
Step Three: Customer Interaction
• Be Responsive• Ask for Feedback• Be Consistent• Setup Alerts & Monitor (i.e., Google, SocialMedia, Monitter, Tweetbeep, Heartbeat)
Setup Alerts
Manage Feedback
Manage Negative Feedback
Gather Your Data
Step Four: Market Intelligence• Gather & Analyze Data• Keeping Doing What Works• Add Something New (i.e., offer a new product)• Watch Your Competitors• Monitor the Marketplace• Manage Your Brand
Monitor Your Brand
Monitoring Tools:• Tools such as Brandwatch, TweetDeck, Socialmention and Heartbeat help you monitor your brand
Monitor Your Brand
Monitor Your Brand
Video: http://www.youtube.com/watch?v=g-Z2x4SClaE&feature=related
Monitor Your Brand
Establish Best Practices:
• IBM and Intel Published Guidelines for Social Media Use
• 41% Of Excels Say Info Will be Leaked• 89% Of Internet User Give Personal Info
Online• 15% Of Employees Said If Their
Employer Did Something They Did Not Agree with They Would Comment About it Online
Source IBM - http://www.ibm.com/blogs/zz/en/social_computing_guidelines.html
Monitor Your Brand
Stay Ahead of the Game
Add Something New:• Watch Your Competitors• Stay on Top of Trends• Reward Your Customers (i.e., customer loyalty or rewards program)
Who, What, Where, Now?
What are the Next Steps?Join the conversation
• Who, what, when, how can you help?
Create a Manageable Plan • Social media takes time • Build your network
Measure Results • Adjust as needed
Questions?
Connect, Join, FollowGet Social!
Connect with Kathy SteeleLinkedIn: http://www.linkedin.com/in/kathleensteele
Twitter: http://twitter.com/kathysteele
Connect with Desert Rose DesignDRD Blog: http://write-on-red.desertrose.net/
DRD Facebook: http://www.facebook.com/DesertRoseDesign
DRD Twitter: http://twitter.com/DRDmarketing
DRD Resource Box: http://www.desertrose.net/resourcebox/
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http://www.linkedin.com/groups?home=&gid=1846028