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Mobile Video: The Next Generation of Real-Time News Publishing
John PatonCEO, Digital First Media, USA
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Digital First Media
75 Daily Newspapers
Over 800 digital and online products
$1.3B in annual revenue
Over 10,000 Employees
Operates across 18 States
Over 65MM customers monthly
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Important Shifts
The Always-On, Highly-
Visual, Mobile Consumer
Visual Media Driving Higher Engagement
Mobile Consumption
Growing Rapidly
Visual Media Driving Higher Ad Revenues
Real-Time Publishing Essential
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Mobile Video Publishing Platform
The Tout Proposition
Your Website
Your followers directly
Your App
Social Networks
Transform journalists into video broadcasters Monetize via higher CPM advertising
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From initial test to full deployment
Case Study
4 Week test with key DFM properties (Los Angeles News Group)
All 92 DFM Markets (including 75 Dallies) trained and live within 45 days
Today, 1,800 journalists creating 5k-7k mobile video updates per day
Video viewing has tripled across DFM
Time on site & repeat visits up notably
New pre-roll advertising revenue stream
Entirely new “Local” pre-roll market emerging
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Boston Bombing
The Impact on Journalism
Sonya Paclob Journalist, York Daily Record
“The most powerful tool to me is my mobile phone. I was a mobile journalist. I tweeted and used a video app called Tout to document my experiences throughout the day. The smaller the equipment, the less awareness I
brought on myself. I was able to weave in and out of big news media outlets with their big camera set-ups.”
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Asiana SFO Plane Crash
The Impact on Journalism
San Jose Mercury News Journalists – first media on the scene at SFO using iPhones & Tout
Hundreds of thousands of views in first 24 hours
Video shared across DFM Network & picked up by outside national media
First interviews of passengers on flight
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Colorado Floods
The Impact on Journalism
Over 800K views in first 72 hours
Top listing in Google News
Re-distributed and shared thousands of times across the web
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Re-Defining Local News & Information
Over 1,800 Journalists across 92 markets
Creating daily stream of 5,000-7,000 video updates
Over 25MM video views since launch
Revenue potential in excess of $300,000 a month
News Traffic Weather Sports
Politics Special Events Community Arts
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The Roadmap
Thousands of DFM daily video updates, organized by Geo-location, to be distributed across
Major Digital & IPTV platforms
“News Around Me”