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aka being Easy to do Business with & be Talked About
Removing Friction
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~ less clicks is good, very good, $100,000.00 good
~ simple is quicker, know anyone with an iPhone?
~ less > more, see above
~ don’t make me think, too much
Be easy to explore
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~ encourage sharing
~ be social, your clients expect it
~ tell your story with compelling, shareable media
~ one vs many
Be easy to talk about
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~ Do you enjoy explaining ftp to clients?
~ Do they enjoy learning it?
~ basecamphq.com : learn it, love it, your clients will too
~ Use the cloud & be accessible
Be easy to work with
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~ Where’s our web designer this week?
~ A CMS is good
~ Your data + CMS = Your Design
~ Let the intern update the website
Be easy to update
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~ But I am up and running
~ Perfect takes too much time
~ Better to start than plan the perfect start
~ Your clients won’t notice your socks anyway
~ Timeline, why not launch something today?
Sometime!s my socks don!t match
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kuzmanich.posterous.com
The Begin