aka being Easy to do Business with & be Talked About

Removing Friction

~ less clicks is good, very good, $100,000.00 good

~ simple is quicker, know anyone with an iPhone?

~ less > more, see above

~ don’t make me think, too much

Be easy to explore

~ encourage sharing

~ be social, your clients expect it

~ tell your story with compelling, shareable media

~ one vs many

Be easy to talk about

~ Do you enjoy explaining ftp to clients?

~ Do they enjoy learning it?

~ basecamphq.com : learn it, love it, your clients will too

~ Use the cloud & be accessible

Be easy to work with

~ Where’s our web designer this week?

~ A CMS is good

~ Your data + CMS = Your Design

~ Let the intern update the website

Be easy to update

~ But I am up and running

~ Perfect takes too much time

~ Better to start than plan the perfect start

~ Your clients won’t notice your socks anyway

~ Timeline, why not launch something today?

Sometime!s my socks don!t match

kuzmanich.posterous.com

The Begin