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RENO COUNTY COMMUNITIES THAT CARE ASSOCIATION
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30-day use
2008 2009 2010 20110
5
10
15
20
25
30
Series 1Column1Column2
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Trend data for 30-Day use
Baseline 2008 2010 Target 20120
5
10
15
20
25
30
Series 1
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Data for 2 week Binge use
2008 2009 2010 20110
5
10
15
20
25
30
35
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Trend data for binge use
Category 1 Category 2 Category 30
2
4
6
8
10
12
14
16
Series 1
Series 1
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Targeted Influencing Factors
Family Involvement and Functioning:Reduce on the family risk factor scale for family management by 5% points from a baseline of 2008.
Baseline 2008 Actual 2011 Target 201234
36
38
40
42
44
Family management
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Social Norms
By December 2011, Reno County will reduce the percentage of youth in grades 6,8,10, & 12 who report that there is a “Very Good Chance” of being seen as cool if they began drinking regularly by 2% from a baseline of 6% in 2008.
Baseline 2008
Actual 2011 Target 20120
2
4
6
Being cool
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SOCIAL ACCESS
By December 2011, Reno County will reduce the percentage of youth in grades 6, 8, 10, & 12 who report that if they wanted to get some beer, wine or hard liquor, it would be “very easy” to get by 6% points from a baseline of 25%.
Baseline 2008 Actual 2011 Targeted 20120
10
20
30
Very East to get
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SOCIAL ACCESS
By December 2011, Reno County will reduce the percentage of youth who report getting alcohol from social sources by 2% from a baseline of 6%.
Base
line
2008
Actu
al 2
011
Targ
et 2
012
0246
Social Sources
Social Sources
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Strategy to address poor family management
Seven weekly sessions that help families improve communication skills and listening skills and help youth develop skills in handling peer pressure.
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SFP
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Strategy to address poor family management
A parenting program that addresses risk factors related to behavior problems among children and adolescents.
Parenting Wisely
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Strategy to address social access and social norms
Evidence based program that utilizes community organizing strategies designed to reduce adolescent access to alcohol by changing community policies and practices.
COMMUNITIES MOBILIZING FOR CHANGE ON ALCOHOL (CMCA)
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Community EventsParty Favor Bags filled with treats handed out to all in attendance, Report underage drinking cards, Teen Thinking Bookmarks
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CTC YOUTH LEADERSHIP GROUP
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MEDIA BLITZCOMMUNITY
MOBILIZATION
THROUGH
MEDIA
SATURATION
RADIO NEWSPAPER
TELEVISION EVENTS
BILLBOARDS
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PRINT MEDIA
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RADIO
01 10-SPF003C-Celebrate.mp3
Reno Co CTC.mp3
11-SPF-006A House Rules.mp3
11-SPF-006B Excuses.mp3
11-SPF-006B Excuses.mp3
Reno Co Comm that Care GENERAL.mp3
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NEWSPAPER
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TELEVISION AND SCREENVISION
Sponsored
“Your Kids are Drinking”
On PBS
During Christmas Break 2010
screenvision.wmv
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Community Mobilization
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Community
Change
By
Sector
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Next Steps
Continue Building Capacity Continue Collaborating with
other agencies Continue implementing
programs, policies, and practices selected for Reno County
Continue leveraging other resources and funding
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Proud Moments to this point
Youth Involvement in the coalition.
Haven School district participating in CTC surveys.
Collaboration with YouthFriends.
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Lessons Learned
PREVENTING
UNDERAGE
DRINKING
IS
HARD
WORK
AND
CANNOT BE
DONE ALONE!
Collaboration Community Involvement
& By In Coalition Involvement Partnerships in the
community Delegation of work with
staff YOUTH INVOLVEMENT
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CMCA
Botvin LifeSkills(non SPF funded)
Strengthening Families 10-14Parenting WiselyYouthFriends(non SPF funded)
Media