RENO COUNTY COMMUNITIES THAT CARE ASSOCIATION

30-day use

2008 2009 2010 20110

5

10

15

20

25

30

Series 1Column1Column2

Trend data for 30-Day use

Baseline 2008 2010 Target 20120

5

10

15

20

25

30

Series 1

Data for 2 week Binge use

2008 2009 2010 20110

5

10

15

20

25

30

35

Trend data for binge use

Category 1 Category 2 Category 30

2

4

6

8

10

12

14

16

Series 1

Series 1

Targeted Influencing Factors

Family Involvement and Functioning:Reduce on the family risk factor scale for family management by 5% points from a baseline of 2008.

Baseline 2008 Actual 2011 Target 201234

36

38

40

42

44

Family management

Social Norms

By December 2011, Reno County will reduce the percentage of youth in grades 6,8,10, & 12 who report that there is a “Very Good Chance” of being seen as cool if they began drinking regularly by 2% from a baseline of 6% in 2008.

Baseline 2008

Actual 2011 Target 20120

2

4

6

Being cool

SOCIAL ACCESS

By December 2011, Reno County will reduce the percentage of youth in grades 6, 8, 10, & 12 who report that if they wanted to get some beer, wine or hard liquor, it would be “very easy” to get by 6% points from a baseline of 25%.

Baseline 2008 Actual 2011 Targeted 20120

10

20

30

Very East to get

SOCIAL ACCESS

By December 2011, Reno County will reduce the percentage of youth who report getting alcohol from social sources by 2% from a baseline of 6%.

Base

line

2008

Actu

al 2

011

Targ

et 2

012

0246

Social Sources

Social Sources

Strategy to address poor family management

Seven weekly sessions that help families improve communication skills and listening skills and help youth develop skills in handling peer pressure.

SFP

Strategy to address poor family management

A parenting program that addresses risk factors related to behavior problems among children and adolescents.

Parenting Wisely

Strategy to address social access and social norms

Evidence based program that utilizes community organizing strategies designed to reduce adolescent access to alcohol by changing community policies and practices.

COMMUNITIES MOBILIZING FOR CHANGE ON ALCOHOL (CMCA)

Community EventsParty Favor Bags filled with treats handed out to all in attendance, Report underage drinking cards, Teen Thinking Bookmarks

CTC YOUTH LEADERSHIP GROUP

MEDIA BLITZCOMMUNITY

MOBILIZATION

THROUGH

MEDIA

SATURATION

RADIO NEWSPAPER

TELEVISION EVENTS

BILLBOARDS

PRINT MEDIA

RADIO

01 10-SPF003C-Celebrate.mp3

Reno Co CTC.mp3

11-SPF-006A House Rules.mp3

11-SPF-006B Excuses.mp3

11-SPF-006B Excuses.mp3

Reno Co Comm that Care GENERAL.mp3

NEWSPAPER

TELEVISION AND SCREENVISION

Sponsored

“Your Kids are Drinking”

On PBS

During Christmas Break 2010

screenvision.wmv

Community Mobilization

Community

Change

By

Sector

Next Steps

Continue Building Capacity Continue Collaborating with

other agencies Continue implementing

programs, policies, and practices selected for Reno County

Continue leveraging other resources and funding

Proud Moments to this point

Youth Involvement in the coalition.

Haven School district participating in CTC surveys.

Collaboration with YouthFriends.

Lessons Learned

PREVENTING

UNDERAGE

DRINKING

IS

HARD

WORK

AND

CANNOT BE

DONE ALONE!

Collaboration Community Involvement

& By In Coalition Involvement Partnerships in the

community Delegation of work with

staff YOUTH INVOLVEMENT

CMCA

Botvin LifeSkills(non SPF funded)

Strengthening Families 10-14Parenting WiselyYouthFriends(non SPF funded)

Media