Download - Rent a bike
Business Concept
Bike System on campus and surrounding parking lots.
The Problem Congested
Campuses and nearby residential areas.
Pollution from cars, as well as limited parking spots.
The Solution:
o Providing convenient biking stations throughout campus, that promote an active lifestyle.
Business Model Goal Statement:
Changing the car culture on campus by making bikes more accessible.
Customer Interface: Self Serve & University
Partnership
•Costs Associated with Bike Rental• $6.00 a day• $15 a week• $65 a Semester• $100 for Fall, Spring• If bikes “wander” off, the card
of the person that the bikes registered to will be charged $1,200.
User Cost
The Market Universities and
Surrounding Parking lots Nearby Residents Integration within
the community Student Customer
Base
The Market Challenges: Developing the Market and
make renting a bike attractive. Survey: 50/50 Split
use of personal transportation: long boards and skateboards.
Competition/Competitive Advantages
Potential Competition: The City Students or nearby residents owning
Skateboards, long boards or a bike. Competitive Advantage:
Fragmented Industry
Market Positioning Strategy
Parking Spots(university)
Buying your own bike
Skateboards Rent-a-bike
High
Low HighAccessibility
Price
Marketing Plan Campus Tours
(Campus Partnership)
University helps with online marketing
Self Marketing Paying people to ride
the bike, and gain awareness.
Funding• Capital:• Presenting Sponsorship:
(private) 1 – 2 million• Grants or other funding:
1.7 – 2.7 million• Operating Costs (yearly):• User Revenues: .85 million • Station
sponsorship: .3million• Grants or other funding: up
to .25million
Financial ProjectionsYear 1 Year 2 Year 3 Year 4
Capital Costs (3.7)mil 0 0 (1.5) mil
Operating Costs
(500k) (500k) (500k) (500k)
User-Generated Revenue
500k 700k 1 mil 1.2
Presenting Sponsorship
0 1.2 mil 1.0 mil 1.2 mil
Station Sponsorship
0 1.0 mil 1.1 mil 1.2 mil
Surplus/Shortfall
(3.7) mil
2.4 mil 2.6 mil 1.6 mil
Where we plan to spend: The Startup Will Consist
Of: 50 Stations set around
campus 500 bikes across the
stations Covers about 3 - 4 miles
Initial Marketing Costs: 5000-10,000
Initial Startup Cost: 3.5 million.
Yearly operation costs: 1.5 million
Conclusion:○ Our goal is to promote an active lifestyle while saving time, being eco-friendly, and easing congestion on campuses and nearby surroundings.