rent a bike
DESCRIPTION
Rent a bike. Austin Calltharp. Business Concept. Bike System on campus and surrounding parking lots. The Problem. Congested Campuses and nearby residential areas. Pollution from cars, as well as limited parking spots. The Solution:. - PowerPoint PPT PresentationTRANSCRIPT
Rent a bike
Austin Calltharp
Business Concept
Bike System on campus and surrounding parking lots.
The Problem Congested
Campuses and nearby residential areas.
Pollution from cars, as well as limited parking spots.
The Solution:
o Providing convenient biking stations throughout campus, that promote an active lifestyle.
Business Model Goal Statement:
Changing the car culture on campus by making bikes more accessible.
Customer Interface: Self Serve & University
Partnership
•Costs Associated with Bike Rental• $6.00 a day• $15 a week• $65 a Semester• $100 for Fall, Spring• If bikes “wander” off, the card
of the person that the bikes registered to will be charged $1,200.
User Cost
The Market Universities and
Surrounding Parking lots Nearby Residents Integration within
the community Student Customer
Base
The Market Challenges: Developing the Market and
make renting a bike attractive. Survey: 50/50 Split
use of personal transportation: long boards and skateboards.
Competition/Competitive Advantages
Potential Competition: The City Students or nearby residents owning
Skateboards, long boards or a bike. Competitive Advantage:
Fragmented Industry
Market Positioning Strategy
Parking Spots(university)
Buying your own bike
Skateboards Rent-a-bike
High
Low HighAccessibility
Price
Marketing Plan Campus Tours
(Campus Partnership)
University helps with online marketing
Self Marketing Paying people to ride
the bike, and gain awareness.
Funding• Capital:• Presenting Sponsorship:
(private) 1 – 2 million• Grants or other funding:
1.7 – 2.7 million• Operating Costs (yearly):• User Revenues: .85 million • Station
sponsorship: .3million• Grants or other funding: up
to .25million
Financial ProjectionsYear 1 Year 2 Year 3 Year 4
Capital Costs (3.7)mil 0 0 (1.5) mil
Operating Costs
(500k) (500k) (500k) (500k)
User-Generated Revenue
500k 700k 1 mil 1.2
Presenting Sponsorship
0 1.2 mil 1.0 mil 1.2 mil
Station Sponsorship
0 1.0 mil 1.1 mil 1.2 mil
Surplus/Shortfall
(3.7) mil
2.4 mil 2.6 mil 1.6 mil
Where we plan to spend: The Startup Will Consist
Of: 50 Stations set around
campus 500 bikes across the
stations Covers about 3 - 4 miles
Initial Marketing Costs: 5000-10,000
Initial Startup Cost: 3.5 million.
Yearly operation costs: 1.5 million
Conclusion:○ Our goal is to promote an active lifestyle while saving time, being eco-friendly, and easing congestion on campuses and nearby surroundings.