Download - Rishabh Havells
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By: Rishabha Dwivedi
Marketing Executive
Shree International , New Delhi
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An Insight
to
India Ltd.
Overview
Product Mix
Brand/Product
L P P
PLC
STPBy: Rishabha DwivediMarketing ExecutiveShree International , New Delhi
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1971
40 years ofPassion
Overview
Havells-Global HQ
. Passion Continues2011
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40 Years of
PassionSwitchgear
Plant
1993
Joint Venturewith Geyer
1984
Meter Plant
1980
First Plant
1973
Fan Plant
2004
CFLManufacturing
2004
Joint Venturewith DZG
1997
Acquisition ofCable Plant
1996
Overview
2008 Global HQ
Motor Plant
2008
CapacitorPlant
2006
2nd SwitchgearPlant
2004
Acquisition ofSylvania
2007
Global CFL Plant
2009 2010
Inauguration of
2nd Fan Unit
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A full-spectrum providerof professional electrical solutions
worldwiden Expandinglobal Leader
Rs 5500cr+ (U$1 Billion +)One of the worlds largest lighting
and electrical product companies
Global HQ:Noida, India
Overview
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BroadMultinational
Reach
Europe
Major presence through Sylvania
5 manufacturing units
Strong distribution channel
42% of consolidated revenue
Americas
Presence through Sylvania
3 manufacturing units Strong distribution channel
16% of consolidated revenue
New Target Markets:China, Asian region & Latin America
42% of consolidated revenue
India
Major presence through Havells India
11 manufacturing units
Strong distribution channel
Overview
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Our Brands
Brands
World-class
Brands &Exceptional
Products
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- One Stop Shop for Havells & Crabtree Products
- 63 Galaxies opened in different cities
- Target to reach 100 by year end
Innovative
retail initiative Galaxy
First in the Industry to create a Galaxy concept
Strategies-Brand
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-Unique Concept of Displaying Entire Havells Range in Wholesale Markets
-First two Havells World in Delhi & Mumbai
Innovative
Retail initiative Havells World
First in the Industry to create a Havells World concept
Strategies-Brand
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Product Width
BuildingCircuit
protection
IndustrialCircuit
ProtectionMotors Capacitors
Cables AndWires
Lightning CFL FansModular
PlateSwitch
Geysers
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Compact Fluorescent Lamps
(CFL)
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Bulb wastes, CFL saves
Positioning
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Product Depth
Product Line
Product CFL
RetroFit
Dwarf Wormed Spiral Lilliput
Non-Retrofit
FPL SU/Du Dichro T5
GreenCFLBrand
15 w11wG24
20 W 23 W11 wProduct Sub Depth
Product Line Length-Depth Concept
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Labeling
Packing
Packaging
LABELING, PACKING & PACKAGING
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Decline ofProduction
Product Life Cycle (Green CFL)
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STP
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