rishabh havells

8/2/2019 Rishabh Havells

1/18

By: Rishabha Dwivedi

Marketing Executive

Shree International , New Delhi


2/18

An Insight

to

India Ltd.

Overview

Product Mix

Brand/Product

L P P

PLC

STPBy: Rishabha DwivediMarketing ExecutiveShree International , New Delhi


3/18

1971

40 years ofPassion

Overview

Havells-Global HQ

. Passion Continues2011


4/18

40 Years of

PassionSwitchgear

Plant

1993

Joint Venturewith Geyer

1984

Meter Plant

1980

First Plant

1973

Fan Plant

2004

CFLManufacturing

2004

Joint Venturewith DZG

1997

Acquisition ofCable Plant

1996

Overview

2008 Global HQ

Motor Plant

2008

CapacitorPlant

2006

2nd SwitchgearPlant

2004

Acquisition ofSylvania

2007

Global CFL Plant

2009 2010

Inauguration of

2nd Fan Unit


5/18

A full-spectrum providerof professional electrical solutions

worldwiden Expandinglobal Leader

Rs 5500cr+ (U$1 Billion +)One of the worlds largest lighting

and electrical product companies

Global HQ:Noida, India

Overview


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BroadMultinational

Reach

Europe

Major presence through Sylvania

5 manufacturing units

Strong distribution channel

42% of consolidated revenue

Americas

Presence through Sylvania

3 manufacturing units Strong distribution channel


New Target Markets:China, Asian region & Latin America


India

Major presence through Havells India

11 manufacturing units

Strong distribution channel

Overview


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Our Brands

Brands

World-class

Brands &Exceptional

Products


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- One Stop Shop for Havells & Crabtree Products

- 63 Galaxies opened in different cities

- Target to reach 100 by year end

Innovative

retail initiative Galaxy

First in the Industry to create a Galaxy concept

Strategies-Brand


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-Unique Concept of Displaying Entire Havells Range in Wholesale Markets

-First two Havells World in Delhi & Mumbai

Innovative

Retail initiative Havells World

First in the Industry to create a Havells World concept

Strategies-Brand


10/18

Product Width

BuildingCircuit

protection

IndustrialCircuit

ProtectionMotors Capacitors

Cables AndWires

Lightning CFL FansModular

PlateSwitch

Geysers


11/18


12/18

Compact Fluorescent Lamps

(CFL)


13/18

Bulb wastes, CFL saves

Positioning


14/18

Product Depth

Product Line

Product CFL

RetroFit

Dwarf Wormed Spiral Lilliput

Non-Retrofit

FPL SU/Du Dichro T5

GreenCFLBrand

15 w11wG24

20 W 23 W11 wProduct Sub Depth

Product Line Length-Depth Concept


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Labeling

Packing

Packaging

LABELING, PACKING & PACKAGING


16/18

Decline ofProduction

Product Life Cycle (Green CFL)


17/18

STP


18/18THANK YOU

rishabh havells

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