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Rotary Club of Murray Bridge, D9520, South Australia
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THE MEDIA
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YOUR TARGET AUDIENCE
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YOUR TARGET AUDIENCEBy Delivering The Right
CONTENTTo Your Target Media
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So Which Media Do You Target
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1 List down all the varying media around your area.
2 How does the media engage you?
3 How do you engage with the media?
4 Match the Message to the media.
5 Match your media release to the medium you are using
6 Don't touch that! Comply with Copyright laws, know the ownership and institutional control of content
7 Make your content Educational, Entertaining, Informative and hopefully Inspiring
8 Include links , Video, Images and any other content formats you can provide
9 Include engaging quotes with references
10 List potential interview opportunities for additional audio, photo or video content
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