Rotary Club of Murray Bridge, D9520, South Australia

THE MEDIA

YOUR TARGET AUDIENCE

YOUR TARGET AUDIENCEBy Delivering The Right

CONTENTTo Your Target Media

So Which Media Do You Target

1 List down all the varying media around your area.

2 How does the media engage you?

3 How do you engage with the media?

4 Match the Message to the media.

5 Match your media release to the medium you are using

6 Don't touch that! Comply with Copyright laws, know the ownership and institutional control of content

7 Make your content Educational, Entertaining, Informative and hopefully Inspiring

8 Include links , Video, Images and any other content formats you can provide

9 Include engaging quotes with references

10 List potential interview opportunities for additional audio, photo or video content