INVESTMENT PROPOSAL 2018
WHY WHATSAMPLE
WHY WE ARE HERE
We believe human needs newapproachment in learning to scaletheir quality of life andcompetitiveness.
WHATWE DOWe build product to augementing
human intelligence through themost relevant approachment incontinous learning by providing
robust education technology.SAMPLE
is social online learning marketplace where anyone could teach and learn any skills that enriching lives. It has
flexible business model, revenue model, tools, 3rd party support, practical orientation method, and in Bahasa.
Arkademi's mission is to democratize continous learning to raise Indonesian value and competitiveness.
ARKADEMI.COM
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WHY YOU
Same vision to make Indonesia better by makingimpact through social tech-entrepreneurship.Embrace and support innovation.Exprience, wisdom, and network in tech industry.Excellence experience in early stage investment.In-depth knowledge and broad access to talent,mentor, media, and market.Access and network to high net worth individual(HNWI) in tech and learning industry.Portofolio support.
We choose our investorvery carefully to makesure they share commonvision and have relevanttangible-intangible capitalto help us grow. Investorsare part of us to actualizeour big mission. SAMPLE
FOUNDERHILMAN FAJRIANBusiness strategist, tech developer, data engineer, startup coach. Indonesia citizenship University of Gadjah Mada (UGM) Yogyakarta, Faculty of Law Balikpapan, Kalimantan Timur Former CEO/Founder, Social Lab Former Chief of Digital/co-founder, Discover Borneo Former Chief Business Development, Koran Kaltim Newspaper Former Chief Editor/co-founder, Koran Kaltim Newspaper Former Head Software & Web Developer/co-founder, IDEA Digital 32 cerfitications on entrepreneurship, digital marketing, businessstrategy. 18 projects. 35 awards. Linkedin: /hilmanfajrian Role: Chief Executive & Technology Officer
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CO-FOUNDERRESSY DWI EVERNNYCertified learning designer, Certified talent management, HCM certified & practioner, Corporate learning practioner Indonesia citizenship University of Brawijaya Malang, Faculty of Law Jakarta Expert HR Consultant at Indonesia Power Former Leadership Learning Deputy Manager at PLN Corpu Former HR Management module designer at PLN Former Talent Management designer at PLN Former Corporate Transformation team at PLN-McKinsey 2 certifications, 20 projects, 11 awards Role: Chief Learning Officer SAMPLE
PRODUCT LINES
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WHAT PROBLEM ARE WE SOLVING?
STUDENT On-demand learning to improve skill.
Learn from others/peers.
Continous and collaborative learning to
maximize outcome.
Solve the real problem with real solution.
Limited opportunity to sell the expertise and
experience as a mentor.
Scalability and flexibility of mentoring.
Flexibility on revenue model on selling class.
Enriching content to maximize learning
experience and outcome.
Online social learning marketplace where anyone could teach and learn any skills thatenriching lives and raise their competitiveness.
MENTOR
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WHAT PROBLEM ARE WE SOLVING?
EMPLOYEEOn-demand learning to improve skill and
develop career.
Providing availability to any learning content
without space and time barrier.
Reliable platform to deliver user-centric
learning program and engagement.
Scalability and availability on learning &
development program on reliable platform.
Cost efficiency with more optimal result.
Deliver high quality learning content with
most relevant approachment.
Content privacy.
Web-app based learning management platform to help corporate transform theirorganization through most relevant learning approachment in 21st century.
CORPORATE
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WHAT PROBLEM ARE WE SOLVING?
STUDENTAvailability to access subject materials
anywhere and anytime.
Space and time barrier to engage with lecturer
and learning content.
Relevant learning content and approachment
to maximize education outcome.
Limitation channels to deliver subject
materials and engage with students without
barriers.
Maximize student result by delivering
engaging and relevant learning content.
Smart tool to automate and iterate process.
Online ecosystem for higher education to provide most engaging learning content withrelevant approachment to maximize education outcome.
LECTURER
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WHAT PROBLEM ARE WE SOLVING?
CORPORATE - LECTURER - MENTOR
Ability to design and create learning content on new media.
Resource availability to create engaging learning content.
Insight and reference availability to create most relevant and
engaging learning content that fits to student.
Intelligence and creative service to help client to design and create relevant andengaging content on new media based on our special expertise and big data.
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OUR SOLUTION
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The most reliable massive open online course in Indonesia.
Online learning platform with robust and user centric technology.
Deploy on enterprise grade platform with high-end security.
Scaleable with unlimited flexibility.
Stunning design with user experience centric.
Platform that provides high quality learning experience through
engagement and gamification.
Game changer technology that democratize continous learning.
OUR SOLUTION
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We understand the struggle.
SOCIAL IMPACTTEORY OF CHANGE
IMPACT EVIDANCE
Online social learning platform on skillimprovement would drop learning cost,increase availability, raise competitivenessof society, and crate a new economicsource to improve prosperity.
National competitiveness index. National human development index. Entrepeneurship index.
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Source: Docebo
WORLD'S E-LEARNING GROWTH
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Source: Docebo
ASIA E-LEARNING GROWTH
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TARGET COSTUMER
STUDENT
Working age population
Digital native
Continous learner
College student
MENTOR
Online and offline
mentor/instructor
Proven practioner
and entrepreneur
Peer leader
Teacher
CORPORATE
Private enterprise
Public enterprise
State-owned enterprise
Startup
Course business
HIGHER EDUCATION
College
University
AcademySAMPLE
SOM: 50.000 (innovator, early adopter)
SAM: 50 million (early majority)
TAM: 131,55 million Indonesia working age population
PAM: 4,9 billion World's working age population
MARKET SIZE
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MARKET POSITIONING
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MONETIZATION/BUSINESS MODEL
Enrollment comission Hosted class (individual) Hosted clas (corporate)Sponsored class by brand Private mentoringcomissionAdvertisement StoreArkademi Studio support
Dedicated class - corporatelearningClass quotaCustomizationIntegrationLearning pathArkademi Studio support
Dedicated class - CampusLearning Dedicated class - HigherEducation Online DegreeDedicated class - PublicLearningClass quotaCustomizationIntegrationLearning pathArkademi Studio support
Learning designContent production
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S E E D R O U N D
MILESTONE BY FUNDING ROUND
M-0
M-3
Seed funding Rp 500 million
M-4 Mobile app V1
development
M-6 40 mentors
50 classes 6.000 users
M-5
M-18 Rp 14 B valuation
GMV Rp 2,5 billion 5 corporates
75 mentors 100 classes
10.000 users
1st corporate acquisition
2nd corporate acquisition
M-7 3rd corporate
acquisition
M-9 2nd Seed Round
Rp 500 million
M-10 Arkademi V2
Platformdevelopment
M-12 GMV Rp 1 Billion
3 corporates 40 mentors
60 classes 8.000 users
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A R O U N D
MILESTONE BY FUNDING ROUND
M-0 Round A funding
Rp 32 billion
M-24 Rp 500 B valuation
GMV Rp 100 billion 100 corpoates 30 universities
400 mentors 600 classes
300.000 users
M-2 Arkademi
Campus
M-4 Arkademi Hub
1 major city
M-5 Private
mentoring activation
M-6 Mentor
marketing tool
M-10 Learning
path activation
M-14 Arkademi
Hub 3 major city
M-12 Arkademi Studio V1
Online tool
M-15 TV
On-demand integration
M-18 Resource
store & Project
marketplace
M-16 Advertisement
add-on
M-8 Rp 70 B valuation GMV Rp 15 billion
40 corporates 10 universities
200 mentors 300 classes
100.000 usersSAMPLE
B R O U N D
MILESTONE BY FUNDING ROUND
M-0
M-3
B Round funding Rp 700 billion
M-4 Arkademi
Hub 12 major city
M-36 EXIT
(acquisition/merger) Rp 28 trillion valuation
M-24 $ 14 trillion
valuationResearch Center
M-6 Multilingual content
re-creation
Hello
M-12 ASEAN
expansion
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USER TRACTIONS
0
50,000,000
100,000,000
150,000,000
200,000,000
Q1-1 Q2-1 Q3-1 Q4-1 Q1-2 Q2-2 Q3-2 Q4-2 Q1-3 Q2-3 Q3-3 Q4-3 Q1-4 Q2-4 Q3-4 Q4-4 Q1-5 Q2-5 Q3-5 Q4-5 Q1-6 Q2-6 Q3-6 Q4-6 Q1-7 Q2-7 Q3-7 Q4-7SAMPLE
HISTORICAL PERFORMANCE
JANUARY - AUGUST 2018
Transaction (GMV)
Profit (gross)
User
Mentor
Class
(disembunyikan untuk siswa kelas online)
(disembunyikan untuk siswa kelas online)
2.651+
21
36 SAMPLE
FUNDING NEEDS: Rp 500.000.000 ROUND: SEED 1 INVESTMENT: STRIGHT EQUITY EQUITY: 10% RUNWAY: 1 YEAR NEXT ROUND: 8 MONTH CURRENT BURNRATE: Rp 10.000.000/YEAR FUTURE BURNRATE: Rp 40.000.000/MONTH
FUNDING ALLOCATION Marketing
5%
Working Capital
20%
Manpower
50%
CAPEX
5%
Product Dev
20%
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INVESTMENT RETURN
Exit year
Sales multiple
Enterprise value
Current investor's interest value
Internal rate of return
Cash on cash return
3
5x
$ 5.000.000
$ 9.435
72,0%
94x
Your investment of $ 35,000(Rp 508.000.000) could return$ 330,257 (Rp 4,800.000.000)in 3 years. This assumes thatthe company achieves $1,000,000 in revenues and isacquired for $ 5,000,000, or 5xrevenues.
source & calculation by 100angels.comSAMPLE
WHAT WE NEED FROM SEED INVESTOR
Rp 500.000.000 finance capital Access to market Access to talent Access to follow-on investor Portofolio support Mentorsip SAMPLE
GROWTH CASE
* in million rupiahSAMPLE
RISK & MITIGATION (2019)
Initial corporate client refusal for low budget reason. Initial corporate client refusal for absence of social proofreason. Initial corporate client refusal for realibility and privacy reason. Initial corporate client refusal for absence of budget. Integration to exsisting system. Competitor entry. Competitor protection to client. Low user growth. Growth does not reflect to financial achievement. Platform or system failure
Offer discount to fit the budget. Offer free demo class. Risk free. Offer trial, service level agreement, and money back guarantee. Offer free mini class until next fiscal year. Risk free. Offer custom integration application (API). Offer full customization to fit the needs, competitive pricing model, SLA, and moneyback guarantee. Asking assist from network or investor to access the higher level. Acquire high profile mentor and offer different business model to attract user. Allocate more budget on marketing/public relation, accelerate integration to 3rdparty platform/service, and atract investor pool for next funding round. Migration to more reliable cloud service, recruit additional dedicated developer, andhardening system
RISK MITIGATION
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MARKETINGDemo classHigh profile corporate acquistion Social proofPitchingPublic relation, event partnershipEvent, competitionChief/investor network Demo video, company profileLanding pageTargeted adsFree L&D insight ebook (lead capture)
Free trial, demo.Full customizationFast executionArkademi studio supportFlexible pricing and revenue model
Annual contractAddition classDynimic pricing based on class quotaAdditional customizationLearning path feature
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MARKETINGDemo classHigh profile university acquistion Social proofPitchingPublic relation, event partnershipEvent, competitionChief/investor network Demo video, company profileLanding pageTargeted adsFree higher education insight ebook (lead capture)
Free trial, demo.Full customizationFast executionArkademi studio supportFlexible pricing and revenue model
Annual contractAddition classAddition public classDynimic pricing based on class quotaAdditional customizationLearning path feature
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MARKETINGSocial proofHigh profile mentor or brandMentor peer networkChief/investor networkPublic relationSocial mediaArkademi Studio
Mentor refferalFlexible revenue modelArkademi Studio supportArkademi HubMentor marketing toolArkademi Studio supportSale program
Addition classLearning pathMentor bonusResource storeMultilanguage classArkademi Hub
SEOBlogEvent partnershipPPC, social ad
MENTOR
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MARKETINGFree classMobile appSocial proofhigh profile mentorMentor network/marketingAffiliate/refferalPublic relationSocial media
Discount couponNew user couponAffiliate/refferalSeat limitationTime limitationMoney back guarantee
Class variationLearning pathPoint (gamification)DiscountMobile engagementResource/Project store
SEOBlogEvent partnershipCommunity engagementPPC, social ad 3rd party platformintegration Lead magnet
STUDENT
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WE CREATE THE FUTURE
Arkademi is not built only to takeopportunity. But to create impact to build thebetter future with sustainablebusiness model.
We need you to walk with usto play our role in society tocreate big impact and fulfillnoble mission. SAMPLE
ARKADEMI.COM Jl Moh Khafi II, Mahakam Residence II E4 Jagakarsa Jakarta Selatan, DKI Jakarta, Indonesia SAMPLE