![Page 1: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/1.jpg)
Saving the
WebsiteUser
and the
between yourMarriage
And how does that make you feel?
![Page 2: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/2.jpg)
2
Let’s make sure we’re speaking the same language.
![Page 3: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/3.jpg)
First PaintThe second the eyes recognize the first burst of the screen rendering
3
![Page 4: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/4.jpg)
APIProtocol intended to be used as an interface by software components to communicate with each other
4
![Page 5: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/5.jpg)
Above the FoldThe time it takes for the page to finish rendering in area visible without scrolling
5
![Page 6: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/6.jpg)
6
Ok, let’s get started. Are you happy in the relationship?
![Page 7: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/7.jpg)
AlertSiteby SMARTBEAR
http://www.webperformancetoday.com/2013/01/23/flow-happiness-web-performance
7
Instead of offering a series of smoothly sequential actions, human-computer interaction is characterized by lag, downtime, and restarts.
– Joshua Bixby, President of Strangeloop Networks
![Page 8: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/8.jpg)
http://www.ca.com/us/~/media/files/supportingpieces/final_webstress_survey_report_229296.aspx
8
A 2010 CA study on the temporal factors of mental work found that interruptions (like slow page load and poor responsiveness) had a negative impact on emotion and well-being.
Science shows that poor Web performance is physically stressing people out!
![Page 9: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/9.jpg)
9
Are your users suffering from Web stress?
![Page 10: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/10.jpg)
AlertSiteby SMARTBEAR
10
Well, you can put that bottle down.
There’s something you can do.
![Page 11: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/11.jpg)
11
Maybe things are moving too fast … not likely.
![Page 12: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/12.jpg)
http://loadstorm.com/2012/web-performance-statistic-week-page-load-time
12
of consumers expect a page to load in 3 seconds or less…
![Page 13: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/13.jpg)
http://newmediaandmarketing.com/a-1-second-delay-in-webpage-load-time-could-cost-you-2-5-million/website-basics
13
of consumers will abandon a website if the page does not load within 3 seconds
![Page 14: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/14.jpg)
http://loadstorm.com/2012/web-performance-statistic-week-page-load-time
14
25% of them will abandon the Web page completely if it takes longer than 4 seconds to load.
![Page 15: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/15.jpg)
AlertSiteby SMARTBEAR
http://www2.smartbear.com/the-cost-of-poor-web-performance.htm
15
Speed is more than a feature; speed is the most important feature. If your application is slow, people won’t use it.
- Fred Wilson, Principal of Union Square Ventures
![Page 16: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/16.jpg)
16
http://loadstorm.com/2012/web-performance-statistic-week-page-load-time
increase in conversions by
Shopzilla reported that retailers saw a
reducing page load time to 2 seconds.
![Page 17: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/17.jpg)
17
Things can also be difficult when your mobile site isn’t built for speed.
![Page 18: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/18.jpg)
AlertSiteby SMARTBEAR
http://www.nytimes.com/2012/03/01/technology/impatient-web-users-flee-slow-loading-sites.html
18
Users’ expectations are getting shorter and shorter, and the mobile infrastructure is not built for that kind of speed.
Tom Leighton, co-founder and chief scientist at Akamai
![Page 19: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/19.jpg)
19
Well, that was fast.
Unlike this guy
![Page 20: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/20.jpg)
20
The Web performance ménage à trois
...Ooo la la
Third Party Content
![Page 21: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/21.jpg)
AlertSiteby SMARTBEAR
21
Third party content is a huge component of the functionality and user experience of many websites today.
Heavy load on these APIs and external plug-ins can cause slowdowns on your page.
![Page 22: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/22.jpg)
22
The most common third party sources are:
Web analyticsSocial mediaContent
Image & carousel management
![Page 23: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/23.jpg)
23
Third Party Viagra
third party plug-ins from slowing you down
ways to prevent
![Page 24: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/24.jpg)
24
Turn off non-essential third party content on your website during peak shopping days (like Valentines Day).
These will be the times when service providers/vendors, the same ones that serve many retailers, will be under incredible shared load, and you don’t need that impacting bounce rates, time on site, page views, conversions or order sizes.
![Page 25: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/25.jpg)
25
Reduce, to as little as possible, the third party calls on your mobile websites.
Mobile connections are not efficient at handling multiple simultaneous connections. Failure to recognize this can cause severe Web performance problems for users.
![Page 26: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/26.jpg)
AlertSiteby SMARTBEAR
http://blog.smartbear.com/software-quality/bid/251013/Avoiding-the-Grinch-this-Holiday-Season-Reduce-3rd-Party-Content
26
Ensure that you’re using the latest third party scripts that are non-blocking or asynchronous.
![Page 27: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/27.jpg)
27
You’ve got to see things from her point of view
![Page 28: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/28.jpg)
28
Speed is important, but let’s start thinking about speed from a user’s perspective.
What image loads first?
What’s the DOM load time?
How long
does
your site
take
to render above
the fold?
![Page 29: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/29.jpg)
29
These metrics affect how your website is actually perceived.
![Page 30: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/30.jpg)
AlertSiteby SMARTBEAR
30
Visual Experience metrics show how the page renders in real time from the user’s point of view.
Available in advanced web performance monitoring tools like this.
![Page 31: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/31.jpg)
AlertSiteby SMARTBEAR
31
Visual Experience metrics are like robot eyeballs!
[View the Infographic]
![Page 32: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/32.jpg)
32
Instead of solely measuring the speed of the entire page, focus on the most important pieces.
![Page 33: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/33.jpg)
AlertSiteby SMARTBEAR
33
Perception is reality when it comes to a user’s Web experience.
Ken Godskind, VP of Monitoring Products at SmartBear Software
http://www2.smartbear.com/the-cost-of-poor-web-performance.html
![Page 34: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/34.jpg)
34
According to a 2012 study from TRAC Research, 40% of DevOps professionals name “lack of visibility into in-screen transactions” as a major concern in their monitoring.
Honey, I can’t read your mind!
![Page 35: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/35.jpg)
http://www.nytimes.com/2012/03/01/technology/impatient-web-users-flee-slow-loading-sites.html
35
Speed is in the Eye of the Beholder
Studies show that a person will be more patient waiting for a video clip to load than for a search result.
![Page 36: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/36.jpg)
36
From Web speed to APIs to visual experience metrics, you can create an environment that users will love.
And how does that make you feel?
![Page 37: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/37.jpg)
AlertSiteby SMARTBEAR
37
Roses are redViolets are blue
Optimize your Web performance metrics
And visitors will love you!
![Page 38: Saving the Marriage (Between your Website and the User)](https://reader031.vdocuments.net/reader031/viewer/2022020306/554f93beb4c905435d8b5203/html5/thumbnails/38.jpg)
Isn’t it time you started monitoring your website’s performance?