Download - Searching for business models
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paulshawsmith scientific business strategy
Searching for Business Models
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paulshawsmith scientific business strategy
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paulshawsmith scientific business strategy
Alex Osterwalder
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paulshawsmith scientific business strategy
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paulshawsmith scientific business strategy
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paulshawsmith scientific business strategy
Product Innovation
Business Model Innovation
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paulshawsmith scientific business strategy
The could copy
competitors
They invented new
business models
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paulshawsmith scientific business strategy
Can’t prove in new BM
In advance
Had to experiment
And take risks
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Define the what is a business model.
(2 mins)
paulshawsmith scientific business strategy
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Customer
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Value Proposition
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Channels
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Customer Relationships
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Revenue Streams
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Key Resources
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Key Activities
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Key Partnerships
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Cost Structure
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Marketing & Sales
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Marketing & Sales
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Marketing & Sales
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Marketing & Sales
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paulshawsmith scientific business strategy
How much did the price of coffee
consumption change in Swiss households
over the last couple of years?
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paulshawsmith scientific business strategy
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paulshawsmith scientific business strategy
A New
Business Model
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paulshawsmith scientific business strategy
How would you design Nespresso’s
Business Model?
(10 mins)
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Households (espresso fans)
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Households (espresso fans)
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Households (espresso fans)
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Households (espresso fans)
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Households (espresso fans)
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Households (espresso fans)
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Households (espresso fans)
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Households (espresso fans)
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Households (espresso fans)
Nespresso.com
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Households (espresso fans)
Nespresso.com
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Households (espresso fans)
Nespresso.com
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Households (espresso fans)
Nespresso.com
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Households (espresso fans)
Nespresso.com
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Households (espresso fans)
Nespresso.com
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Households (espresso fans)
Nespresso.com
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Households (espresso fans)
Nespresso.com
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Households (espresso fans)
Nespresso.com
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Households (espresso fans)
Nespresso.com
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Households (espresso fans)
Nespresso.com
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Households (espresso fans)
Nespresso.com
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Households (espresso fans)
B2c distribution
Nespresso.com
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Households (espresso fans)
B2c distribution
Nespresso.com
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JV with machine Manufactures
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paulshawsmith scientific business strategy
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Come up with as
Many business models as you can
(6 mins)
paulshawsmith scientific business strategy
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paulshawsmith scientific business strategy
The best business model…
Is only a…
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Guess?
Guess?
Guess?
Guess?
Guess?
Guess?
Guess?
Guess?
Guess?
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paulshawsmith scientific business strategy
Testing Business Models
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paulshawsmith scientific business strategy
Steve Blank
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paulshawsmith scientific business strategy
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paulshawsmith scientific business strategy
Source: Blank (2007)
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paulshawsmith scientific business strategy
Source: Blank (2007)
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paulshawsmith scientific business strategy
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Minimum Viable Business Model
paulshawsmith scientific business strategy
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What is the least amount of work I need to do
to test my business model?
paulshawsmith scientific business strategy
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Minimum
Tasks
Minimum
Tasks Minimum
Tasks
Minimum
Tasks
Minimum
Tasks Minimum
Tasks
Minimum
Tasks
Minimum
Tasks
Minimum
Tasks
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Map out your business model?
paulshawsmith scientific business strategy
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What actions could you take to test your
assumptions?
paulshawsmith scientific business strategy