searching for business models

paulshawsmith scientific business strategy

Searching for Business Models


Alex Osterwalder


Product Innovation

Business Model Innovation


The could copy

competitors

They invented new

business models


Can’t prove in new BM

In advance

Had to experiment

And take risks

Define the what is a business model.

(2 mins)


Customer

Value Proposition

Channels

Customer Relationships

Revenue Streams

Key Resources

Key Activities

Key Partnerships

Cost Structure

Marketing & Sales


How much did the price of coffee

consumption change in Swiss households

over the last couple of years?


A New

Business Model


How would you design Nespresso’s

Business Model?

(10 mins)

Households (espresso fans)


Nespresso.com


B2c distribution

Nespresso.com

JV with machine Manufactures

Come up with as

Many business models as you can

(6 mins)



The best business model…

Is only a…

Guess?

Guess?

Guess?

Guess?

Guess?

Guess?

Guess?

Guess?

Guess?


Testing Business Models


Steve Blank


Source: Blank (2007)

Minimum Viable Business Model


What is the least amount of work I need to do

to test my business model?


Minimum

Tasks

Minimum

Tasks Minimum

Tasks

Minimum

Tasks

Minimum

Tasks Minimum

Tasks

Minimum

Tasks

Minimum

Tasks

Minimum

Tasks

Map out your business model?


What actions could you take to test your

assumptions?


Business