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Seasoning Your Brandof Food or Wine
Penny McKinlayCommunications Consultant
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Classic?
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Informative?
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Artistic?
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Fun?
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Or over the top?
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“Your brand is the genuine ‘personality’ of your company.
Rodger Roeser, President, Eisen Management Group: “A Practical Guide to Branding,” Karen E. Klein, Bloomberg Business, June 9, 2008 (http://www.businessweek.com/smallbiz/content/jun2008/sb2008069_694225.htm)
“It's what your customers think of you and say about you when they've left your company."
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Although it is ultimately your customers who will articulate your brand . . .
you are responsible for molding it.
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Words + Visuals = Powerful
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Moon Curser Vineyards, Osoyoos, celebrates the city’s past when miners would smuggle their gold across the border under cover of night. The moon was not their friend.
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“… the adventures of three ritzy dolls dancing their way to Tin Pin Alley …. Viognier, a blonde, is fresh, sassy and slender, Chenin Blanc, a redhead, is juicy, fun and voluptuous, and Chardonnay, a brunette, is luscious complex and elegant.”
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Is your brand memorable?
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“In a busy marketplace, not standing out is the same as being invisible.”
Seth Godin, In Praise of the Purple Cow, FastCompany