Secret of Successful eBusiness,
even during Recession
Fione Tan, President & CEO eOneNet.com
Profession 專業•eOneNet.com CEO•Internet marketing Speaker M’sia, Taiwan, HK, S’pore, Pakistan, IranHead CoachAsia’s #1 Internet Marketing coaching Awards 獎項•Salute the Women
of Tomorrow•Tribute to True BeautyEducation 教育•Management &Marketing Degree
Media 媒體報導•Featured by CNBC
Bloomberg, TV2,TV3, Shanghai TV,
Business Times, NST
Top 10 NationalWomen Entrepreneurs2008 Malaysia
Great Women ofOur TimeWomens’ WeeklyMagazine Oct, 2007
“Malaysia’sSuperWoman”
Marie ClaireMay, 2004
US Popular Online Shopping Sites
Older Internet Users = More $
18,042 (9.5%)
44 - 54
12 - 17
18 - 24
25 - 34
35 - 44
2 - 11
55 - 64
65+
19.820 (10.5%)
22,826 (12.0%)
29,116 (15.4%)
35,204 ( 18,6%)
33,073 ( 17.5%)
20,194 ( 10.7%)
11,194 ( 5.9%)
Note: home, work and university location; number may not add up to 100% due to rounding; total US Internet audience = 189,468,000Source: comScore Media Metrix, provided to eMarketer, October 2008
US Internet Users, by Age, September 2008 ( thousands and % of total )
Future’s Business?
• eMarketer estimates that
* 82% of US teens ages 12 to 17
* 43.5% of children ages 3 to 11
will use the Internet on a monthly basis in 2009
Internet will be a lifestyle for the future….
UK eCommerce Growing!B2C E-Commerce: UK, 2007 - 2012
2007 2008 2009 2010 2011 2012
B2C e-commerce sales* (billions)
£ £46.6 £59.8 £68.4 £78.5 £86.4 £94.2
$ $93.2 $116.6 $127.9 $146.8 $159.8 $169.6
% change (based on £ figures) 54.30% 28.30% 14.40% 14.80% 10.10% 9.00%
Online buyers**(millions)
Internet users ages 14+ 34.3 35.8 37.1 38.4 39.6 40.8
Online buyers ages 14+ 26.2 27.4 28.6 29.7 30.9 32.2
Online buyer % of Internet Users 76.30% 76.60% 77.00% 77.50% 78.10% 78.80%
Average annual amount spent online per online buyer
£ £1,779 £2,183 £2,394 £2,641 £2,796 £2,926
$ $3,558 $4,256 $4,476 $4,938 $5,172 $5,268Note: converted at average annual exchange rates ( projected for future years); * Include travel, event ticket and digital download sales; **Internet users who have made at least one purchase online in the past yearSource: eMarketer, September 2008
US eCommerce Growing!
2010
2007
2008
2009
2012
$136.8(7.2%) (12 0%)
$142.4(4.1%)
$153.8(8.0%)
$168.4( 9.5%)
$183.9 ( 9.2%)
2011
$127.7(19.8%)
US Retail E-Commerce Sales ,2007 -2012 (billions and % change)
Note: includes retail e-commerce and online travel sales; excludes digital downloads and event ticketsSource: eMarketer, December 2008
Secrets of Successful eCommerce Sites
1. Marketability 市場力
- Choose products / services with online market / high demand
i.e. high no. of searches for related keywords
Secrets of Successful eCommerce Sites
2. Credibility 公信力
- Define reasons for customers to trust you
- Testimonials, Awards
- Top NATURAL rankings in search engines is perceived as more credible
eOneNet Awards & Achievements獎項, 成就
2009 HK Capital Entrepreneur Distinguished Brand
2008 National Women Entrepreneurs Award by SMIDEC Malaysia
Asia’s Top 50 Franchise & Investment by Asia Management Association Singapore
Asia Top 50 IT Companies 2006 by ZDNetAsia
Great Women of Our Time 2007 – Msia Women’s Weekly Magazine
eOneNet Media Coverage媒體報道
Newspapers : The Star, New Straits Times, Business Times, Malay Mail, CompuTimes, The SunTV & Radio : TV2, TV3, Bloomberg Msia, CNBC Asia, Radio S’poreOnline Media : CNet Msia, ChannelNewsAsia, Microsoft MsiaMagazines : Malaysian Business, Malaysian Enterprise, The Web, Jaring Internet Magazine, IT Malaysia, Multimedia Malaysia, Marie Claire.
eOneNet Press Room 2000 – 2009TV, newspapers, magazines
Secrets of Successful eCommerce Sites
3. Convertability 成交力
- How to turn visitors into buyers
- Give them a reason to buy online from you instead of your competitors
Secrets of Successful eCommerce Sites
4. Searchability 尋找力
- Customers can easily find you on the search engines using products keywords
- Have top 10 rankings in search engines
Internet marketing Asia亞洲網络行销
#1 / 43.2 Million
Internet marketing China中國網络行销
#1 / 56.2 Million !
Mini Quiz• What are the 4 characteristics of
Successful eCommerce Sites?
• 1. Marketability
• 2. Credibility
• 3. Convertability
• 4. Searchability
Free Top Rankings in Search Engines - 1DiamondJewelry.com
Chi
7 Free Internet Marketing
• 1. Search Engines Rankings
• 2. Email Marketing
• 3. Blog Marketing
• 4. Affiliate Marketing
• 5. Publicity
• 6. Social Media Marketing
• 7. Video Marketing
Internet Success Coaching
互联网成功指导实践课程Start make money online in 60 days
在60 天之内开始网上賺钱
• 4 Day Internet training (in computer lab)
• Weekly coaching action plan (8)
• 2 MONTHS Unlimited Online Coaching
• 两天互联网训练 (4)
• 每周电子邮件指导 (8)
Why eOneNet?
eOneNet’s 網上戶口收入
Many Sales per DayOver US$300 per sale
HK$ 2,500 per sale
eOneNet
網上收款戶口
一個月
馬幣 223, 887.73
> HK$ 500,000
Who else want to start making money online
誰想在網上賺錢?
課程日期
7月班
Day 1, 2: 7月18, 19日Day 3, 4: 8月15, 16日9月班
Day 1, 2: 9月5,6日Day 3, 4: 10月10,11日请参考申请表格及FAQs
4 Days hands-on + 2 months coaching
4 天課程 + 2 月網上指導
$1,832 per month only!
12 個月分期
HK$21,980 NOW100% - 2,500% ROI / year
Internet Marketing Seminar
• Normal : HK$ 598
• Today : HK$100 Only
Learn how to start your internet business
even if you do not have any products now,
in 10 Simple Steps
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