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Secret of Successful eBusiness, even during Recession Fione Tan, President & CEO eOneNet.com Profession 專業 •eOneNet.com CEO •Internet marketing Speaker M’sia, Taiwan, HK, S’pore, Pakistan, Iran Head Coach Asia’s #1 Internet Marketing coaching Awards 獎項 •Salute the Women of Tomorrow •Tribute to True Beauty Education 教育 •Management & Marketing Degree Media 媒體報導 •Featured by CNBC Bloomberg, TV2, TV3, Shanghai TV, Business Times, NST Top 10 National Women Entrepreneurs 2008 Malaysia Great Women of Our Time Womens’ Weekly Magazine Oct, 2007 “Malaysia’s SuperWoman” Marie Claire May, 2004

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Page 1: Secret of Successful eBusiness, even during Recessioninfo.hktdc.com/eceday/seminar/pdf/2B-6.pdf · 2009-06-05 · Secret of Successful eBusiness, even during Recession Fione Tan,

Secret of Successful eBusiness,

even during Recession

Fione Tan, President & CEO eOneNet.com

Profession 專業•eOneNet.com CEO•Internet marketing Speaker M’sia, Taiwan, HK, S’pore, Pakistan, IranHead CoachAsia’s #1 Internet Marketing coaching Awards 獎項•Salute the Women

of Tomorrow•Tribute to True BeautyEducation 教育•Management &Marketing Degree

Media 媒體報導•Featured by CNBC

Bloomberg, TV2,TV3, Shanghai TV,

Business Times, NST

Top 10 NationalWomen Entrepreneurs2008 Malaysia

Great Women ofOur TimeWomens’ WeeklyMagazine Oct, 2007

“Malaysia’sSuperWoman”

Marie ClaireMay, 2004

Page 2: Secret of Successful eBusiness, even during Recessioninfo.hktdc.com/eceday/seminar/pdf/2B-6.pdf · 2009-06-05 · Secret of Successful eBusiness, even during Recession Fione Tan,

US Popular Online Shopping Sites

Older Internet Users = More $

18,042 (9.5%)

44 - 54

12 - 17

18 - 24

25 - 34

35 - 44

2 - 11

55 - 64

65+

19.820 (10.5%)

22,826 (12.0%)

29,116 (15.4%)

35,204 ( 18,6%)

33,073 ( 17.5%)

20,194 ( 10.7%)

11,194 ( 5.9%)

Note: home, work and university location; number may not add up to 100% due to rounding; total US Internet audience = 189,468,000Source: comScore Media Metrix, provided to eMarketer, October 2008

US Internet Users, by Age, September 2008 ( thousands and % of total )

Page 3: Secret of Successful eBusiness, even during Recessioninfo.hktdc.com/eceday/seminar/pdf/2B-6.pdf · 2009-06-05 · Secret of Successful eBusiness, even during Recession Fione Tan,

Future’s Business?

• eMarketer estimates that

* 82% of US teens ages 12 to 17

* 43.5% of children ages 3 to 11

will use the Internet on a monthly basis in 2009

Internet will be a lifestyle for the future….

UK eCommerce Growing!B2C E-Commerce: UK, 2007 - 2012

2007 2008 2009 2010 2011 2012

B2C e-commerce sales* (billions)

£ £46.6 £59.8 £68.4 £78.5 £86.4 £94.2

$ $93.2 $116.6 $127.9 $146.8 $159.8 $169.6

% change (based on £ figures) 54.30% 28.30% 14.40% 14.80% 10.10% 9.00%

Online buyers**(millions)

Internet users ages 14+ 34.3 35.8 37.1 38.4 39.6 40.8

Online buyers ages 14+ 26.2 27.4 28.6 29.7 30.9 32.2

Online buyer % of Internet Users 76.30% 76.60% 77.00% 77.50% 78.10% 78.80%

Average annual amount spent online per online buyer

£ £1,779 £2,183 £2,394 £2,641 £2,796 £2,926

$ $3,558 $4,256 $4,476 $4,938 $5,172 $5,268Note: converted at average annual exchange rates ( projected for future years); * Include travel, event ticket and digital download sales; **Internet users who have made at least one purchase online in the past yearSource: eMarketer, September 2008

Page 4: Secret of Successful eBusiness, even during Recessioninfo.hktdc.com/eceday/seminar/pdf/2B-6.pdf · 2009-06-05 · Secret of Successful eBusiness, even during Recession Fione Tan,

US eCommerce Growing!

2010

2007

2008

2009

2012

$136.8(7.2%) (12 0%)

$142.4(4.1%)

$153.8(8.0%)

$168.4( 9.5%)

$183.9 ( 9.2%)

2011

$127.7(19.8%)

US Retail E-Commerce Sales ,2007 -2012 (billions and % change)

Note: includes retail e-commerce and online travel sales; excludes digital downloads and event ticketsSource: eMarketer, December 2008

Secrets of Successful eCommerce Sites

1. Marketability 市場力

- Choose products / services with online market / high demand

i.e. high no. of searches for related keywords

Page 5: Secret of Successful eBusiness, even during Recessioninfo.hktdc.com/eceday/seminar/pdf/2B-6.pdf · 2009-06-05 · Secret of Successful eBusiness, even during Recession Fione Tan,

Secrets of Successful eCommerce Sites

2. Credibility 公信力

- Define reasons for customers to trust you

- Testimonials, Awards

- Top NATURAL rankings in search engines is perceived as more credible

eOneNet Awards & Achievements獎項, 成就

2009 HK Capital Entrepreneur Distinguished Brand

2008 National Women Entrepreneurs Award by SMIDEC Malaysia

Asia’s Top 50 Franchise & Investment by Asia Management Association Singapore

Asia Top 50 IT Companies 2006 by ZDNetAsia

Great Women of Our Time 2007 – Msia Women’s Weekly Magazine

Page 6: Secret of Successful eBusiness, even during Recessioninfo.hktdc.com/eceday/seminar/pdf/2B-6.pdf · 2009-06-05 · Secret of Successful eBusiness, even during Recession Fione Tan,

eOneNet Media Coverage媒體報道

Newspapers : The Star, New Straits Times, Business Times, Malay Mail, CompuTimes, The SunTV & Radio : TV2, TV3, Bloomberg Msia, CNBC Asia, Radio S’poreOnline Media : CNet Msia, ChannelNewsAsia, Microsoft MsiaMagazines : Malaysian Business, Malaysian Enterprise, The Web, Jaring Internet Magazine, IT Malaysia, Multimedia Malaysia, Marie Claire.

eOneNet Press Room 2000 – 2009TV, newspapers, magazines

Page 7: Secret of Successful eBusiness, even during Recessioninfo.hktdc.com/eceday/seminar/pdf/2B-6.pdf · 2009-06-05 · Secret of Successful eBusiness, even during Recession Fione Tan,

Secrets of Successful eCommerce Sites

3. Convertability 成交力

- How to turn visitors into buyers

- Give them a reason to buy online from you instead of your competitors

Secrets of Successful eCommerce Sites

4. Searchability 尋找力

- Customers can easily find you on the search engines using products keywords

- Have top 10 rankings in search engines

Page 8: Secret of Successful eBusiness, even during Recessioninfo.hktdc.com/eceday/seminar/pdf/2B-6.pdf · 2009-06-05 · Secret of Successful eBusiness, even during Recession Fione Tan,

Internet marketing Asia亞洲網络行销

#1 / 43.2 Million

Internet marketing China中國網络行销

#1 / 56.2 Million !

Page 9: Secret of Successful eBusiness, even during Recessioninfo.hktdc.com/eceday/seminar/pdf/2B-6.pdf · 2009-06-05 · Secret of Successful eBusiness, even during Recession Fione Tan,

Mini Quiz• What are the 4 characteristics of

Successful eCommerce Sites?

• 1. Marketability

• 2. Credibility

• 3. Convertability

• 4. Searchability

Free Top Rankings in Search Engines - 1DiamondJewelry.com

Chi

Page 10: Secret of Successful eBusiness, even during Recessioninfo.hktdc.com/eceday/seminar/pdf/2B-6.pdf · 2009-06-05 · Secret of Successful eBusiness, even during Recession Fione Tan,

7 Free Internet Marketing

• 1. Search Engines Rankings

• 2. Email Marketing

• 3. Blog Marketing

• 4. Affiliate Marketing

• 5. Publicity

• 6. Social Media Marketing

• 7. Video Marketing

Internet Success Coaching

互联网成功指导实践课程Start make money online in 60 days

在60 天之内开始网上賺钱

• 4 Day Internet training (in computer lab)

• Weekly coaching action plan (8)

• 2 MONTHS Unlimited Online Coaching

• 两天互联网训练 (4)

• 每周电子邮件指导 (8)

Page 11: Secret of Successful eBusiness, even during Recessioninfo.hktdc.com/eceday/seminar/pdf/2B-6.pdf · 2009-06-05 · Secret of Successful eBusiness, even during Recession Fione Tan,

Why eOneNet?

eOneNet’s 網上戶口收入

Many Sales per DayOver US$300 per sale

HK$ 2,500 per sale

Page 12: Secret of Successful eBusiness, even during Recessioninfo.hktdc.com/eceday/seminar/pdf/2B-6.pdf · 2009-06-05 · Secret of Successful eBusiness, even during Recession Fione Tan,

eOneNet

網上收款戶口

一個月

馬幣 223, 887.73

> HK$ 500,000

Who else want to start making money online

誰想在網上賺錢?

課程日期

7月班

Day 1, 2: 7月18, 19日Day 3, 4: 8月15, 16日9月班

Day 1, 2: 9月5,6日Day 3, 4: 10月10,11日请参考申请表格及FAQs

Page 13: Secret of Successful eBusiness, even during Recessioninfo.hktdc.com/eceday/seminar/pdf/2B-6.pdf · 2009-06-05 · Secret of Successful eBusiness, even during Recession Fione Tan,

4 Days hands-on + 2 months coaching

4 天課程 + 2 月網上指導

$1,832 per month only!

12 個月分期

HK$21,980 NOW100% - 2,500% ROI / year

Internet Marketing Seminar

• Normal : HK$ 598

• Today : HK$100 Only

Learn how to start your internet business

even if you do not have any products now,

in 10 Simple Steps

Page 14: Secret of Successful eBusiness, even during Recessioninfo.hktdc.com/eceday/seminar/pdf/2B-6.pdf · 2009-06-05 · Secret of Successful eBusiness, even during Recession Fione Tan,

Q & A

15 Minutes Tea Break

www.eOneNet.comFree eOne Club

Internet Marketing Asia Blog