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eBooks: Benefits, Challenges, and the Future
Stephen Abram, MLSVice President
Gale Cengage LearningSEFLIN– Sept. 21, 2012
Is this graphic correct? What’s wrong?
Is the book experience in your head?
Frankenbooks? Emotion? Morality?
The Physical Act of Reading
Think harder about book components!
Whose needs are met by e-books and e-libraries?
Deer in headlamps slide here.
Welcome
Questions for Today:
1. What is REALLY happening with eBooks?2. Where is all this change taking us?3. Do people still value the book? 4. What’s next?5. What is the role for librarians in our info-
future?
There is no guarantee that the e-book scenario will play out to include libraries
What is an EXPERIENCE?
What is a library experience?What differentiates a library experience from a transaction?
What differentiates college libraries from Google/Bing?
The Evolutionof Answers
Why do people ask questions?Is your library experience conceptually organized around answers and programs?
Or collections, technology and buildings?
Why do people ask questions?
Who, What, When, Where How & Why Data – Information – Knowledge - Behavior To Learn or to Know To Acquire Information, Clarify, Tune To Decide, to Solve, to Choose, to Delay To Interview, Delve, Interact, Progress To Entertain or Socialize To Reduce Fear To Help, Aid, Cure, Be a Friend To Win A Bet
READING EXERCISE
Why do people read?
Why do people read?1. To learn2. To engage in hearing other’s opinions (to agree or disagree or understand)3. To develop more knowledge about myself and develop as a whole person4. To be entertained and laugh, to engage and interact5. To address boredom and the inexorable progress of time6. To research and keep up-to-date7. To participate well in civil society (everything from news to voting)8. To be informed (and maybe smarter)9. To understand others (individually and culturally)10. To escape our day-to-day lives11. To stimulate the imagination and be inspired or spiritual12. To write and communicate better through reading others13. To teach14. To have something to talk about15. To connect with like-minded people
Describe
Social Reading
The BooksMosaic
• Challenging the concept of the ‘book’• Text• Links and extension experiences• Graphics & Charts• Working Formulae• Interactive Pictures• Interactive Maps• Video• Audio• Music – book scores• Gamification• Deep Data Mining• Assessments• Etc. etc.
Beyond Text
Fiction
Non-Fiction
Encyclopedia
Reference
Directories
Dictionaries
Textbooks
Scholarly
Kiddy Lit
E-Learning
How would you reinvent the book?
Mobility
What are thegood and badthings aboute-books?
GOOG
Pottermore
Skirmishes Harper Collins 26 times (1) Hachette 226% (1) Penguin pilots CULC Pilot OverDrive aggregation DOJ lawsuit (3) Kindle Library e-books Douglas County PL, CALIFA, DPLA Advertising in eBooks Malicious Links Vanity Press vs. self publishing
Skirmishes but Big Ones
App Store Rules Porn – e.g. Sports Illustrated No Criticism rule Politicians’ apps Satire Pulitzer Prize winner Books as an app require approval Potential restraint of trade Who chooses? Censorship . . .? Walled gardens
What does all this mean?
The Article level universe The Chapter and Paragraph Universe Integrated with Visuals – graphics and charts Integrated with ‘video’ Integrated with Sound and Speech Integrated with social web Integrated with interaction and not just
interactivity How would you enhance a book?
Device Issues
Kobo, Nook, Amazon Kindle & Fire, Apple iPad, Sony Reader, etc. . . .
Mobility
Broadband
You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global
Local wired, mobile access ‘everywhere’ to the home and workplace
Geo-awareness: GIS, GPS, GEO-IP, etc. Wireless as a business strategy (Starbucks) Mobile dominates Largest generation
The Future Discovered• Stem Cells• fMRI and The Brain• Cloning• Trucking and GPS• Wind and other energy• Nanotechnology• Robotics• Massive Book Digitization• Music• Translation• Streaming Media• Seed Bank
InterdisciplinaryCross-disciplinaryIntegrated
GAMIFICATION
Grocery Stores
Grocery Stores
Grocery Stores
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Meals
You have the tools.
Stop Making it So Hard!
Books
• Reception of Reading and Experience• Fiction – paper, e-paper• Non-Fiction• Articles - disaggregation• Media – physical vs. streaming• Learning Objects• Stories vs. Pedagogy
Technology Context
• Cloud (SaaS, PaaS, IaaS)• Laptops and Tablets• Mobility / Smartphones• Bandwidth (Wired, WiFi, Whitespace)• Learning Management Systems• Streaming video and audio vs. download• HTML5 and Apps – the battle• Advertising auction models and ‘product’• New(ish) Players (Amazon, Apple, G, B&N, Uni’s,
states/provinces/nations)
The Textbook Basics
• Containers for Pedagogy• Created by Teams (e.g. 40,000 authors a year for
Cengage alone) (yes that’s a lot of lawyers)• Copyright and complicated layering of millions of
rights (creators - pictures, graphics, video, tests, text, documents, etc.)
• Serious Lawsuits: Feist, Texaco, LSUC, Tasini, NatGeo, Authors Guild, jStor, GBS, etc.
• Complex extension opportunities (links to articles, databases, library assistance, etc.)
Textbook Challenges
• Format Agnosticism• Browsers: IE, Chrome, Firefox, Safari• Devices: Macintosh, PC Desktops & Laptops• Mobile: Laptops, Tablets (iPad, Fire, etc.)• Mobile: Smartphones (iPhone, Blackberry, Android,
Windows, etc.)• Container: PDF, ePub, .mobi, Kindle, etc.• Learning Management System: Blackboard / WebCT, D2L,
Moodle, Sakai, etc. • Purchasing (Amazon, B&N, Chegg, CengageBrain, Apple
Store, University Textbook Store, etc.)
Should we tie users, students or professors to a specific and proprietary device or operating
system?
What is the priority?
Price, Cost, Value, ROIManaging or Mandating the Adoption Curve
Learning and ProgressSocietal Impact = 17%, 40%, 70%?
Death of the Traditional Textbook?
• Shallow pool innovation – e-copies• Open Access Textbooks?• Coursepacks and e-coursepacks?• Apple?• Google?• Etc.
What is Changing?
1. Componentization of pedagogy2. Enhanced textbooks (tests, tracking, video,
etc.)3. Advanced e-learning4. Ability to archive5. The purchaser matrix (individual student,
class, institutions, state/province/country)6. Textbook boundaries (library links first…)
Pricing Models
• Buy the print copy• Buy the exact electronic copy of the print • Buy both (bundling)• Rent the print or e-copy for a specified period• Create custom coursepacks in print or e-copy• Buy at the course level included in fee• Buy at the institution / enterprise level• Buy at the state/province level• Espresso Book Machines• Pay-per-use, micro-payments, ‘Square’ and phones
This era will see a Fundamental Reimagining the Textbook alone
For the present there will be those who resist and the resisters will be
the majority.
Stephen Abram, MLS, FSLAVP strategic partnerships and markets
Cengage Learning (Gale)Cel: 416-669-4855
[email protected]@gmail.com
Stephen’s Lighthouse Bloghttp://stephenslighthouse.com
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