Sergiu Mircea – Marketing, Communications & Products
Lessons learned in banking in 2015…
Lesson learned
Disruption is important
….but legacy matters too
Lesson learned
The product is essential
...but the sales power matters too
Lesson learned
Research is overrated
…but helps a lot
Lesson learned
Storytelling is the new Holly Grail of marketing
….but it is very hard to do it right
Lesson learned
Strategy is queen
….campaign ubiquity is king
Lesson learned
There is no such thing as overinvestment in customer knowledge
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