Download - Setup, sell and succeed with 1&1 eShops
Setup, sell and succeed online
Presenters:
Katrina Douglas and Sean Elliott
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® 1&1 Internet Ltd. 2014 2
Presenters
Sean Elliott
Marketing Editor UK, 1&1
Katrina Douglas
Head of Marketing UK, 1&1
Connect with 1&1
Tweet us @1and1_UK
Find us on 1and1UK
#GetOnlineWorkshop #TBS2014
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Agenda
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1. Setup shop
2. Choose the right domain
3. Make it easy to navigate
4. Make sure it’s mobile
5. Secure your eShop
6. Get social
7. Maximise marketplaces
8. Make it easy to pay
9. Pair your products
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Setup shop
1. Choose topic
2. Choose layout
3. Choose design
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Demo: Setup shop
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Choose the right domain
Build a portfolioRegister
Choose domain name
Choose the right
TLD
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.com domains aren’t as scarce as you may think
Make navigation easy
• Avoid generic labels
• Avoid too many tabs
• Arrange in the right order
Web navigation is like a road map to all your website content It’s a crucial part of website usability and customer experience!
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Demo: Navigation
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Make sure it’s mobile
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More than 50% of the UK population now owns a smartphone
some sites receive more than 30% of traffic from mobile devices
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Demo: Mobility
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Secure your eShop
1. Make sure your customer’s data is safe
2. Make sure your covered from a legal perspective
We make this easy for you…
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Demo: Security
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Use Social Media
78% of sales people using social sell more
40% of social media users purchased
after social sharing
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Demo: Social media
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Use Product Marketplaces
Multiply platforms and amplify sales
270mCustomers
Increase trust and credibility
Make delivery
and payments
easier
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Demo: Marketplaces
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Make it easy to pay
Provide choice
Provide PayPal
Provide flexibility
Provide simplicity
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Demo: Payment methods
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Pair your products!
Sel
l m
ore
!‘other people who bought this also bought…’
Know your customers
Suggest impulse buys
Provide incentives
Bundle products
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Demo: Cross-selling
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Cho
ose
the
right
dom
ain
Mak
e it
easy
to n
avig
ate
Mak
e su
re it
’s m
obile
Sec
ure
your
eS
hop
Get
soc
ial!
Max
imis
e m
arke
tpla
ces
Mak
e it
easy
to
pay
Pai
r pr
oduc
ts23
8 Rules of eCommerce
® 1&1 Internet Ltd. 2014
The offer
.com usual price £10.99 Now £0.99
Buy today on the Verisign stand or visit 1and1.co.uk/bizshow
Thanks for watching!
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