setup, sell and succeed with 1&1 eshops

Setup, sell and succeed online

Presenters:

Katrina Douglas and Sean Elliott

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® 1&1 Internet Ltd. 2014 2

Presenters

Sean Elliott

Marketing Editor UK, 1&1

Katrina Douglas

Head of Marketing UK, 1&1

Connect with 1&1

Tweet us @1and1_UK

Find us on 1and1UK

#GetOnlineWorkshop #TBS2014

® 1&1 Internet 2014 Page3

Agenda


1. Setup shop

2. Choose the right domain

3. Make it easy to navigate

4. Make sure it’s mobile

5. Secure your eShop

6. Get social

7. Maximise marketplaces

8. Make it easy to pay

9. Pair your products

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Setup shop

1. Choose topic

2. Choose layout

3. Choose design

® 1&1 Internet Ltd. 2014

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Demo: Setup shop


https://estore-sslserver.eu/my-eshop.info/epages/8ff18a9a-3fe2-4463-80ba-a88d7b972f6b.admin/sec15af4eec8e/?ViewAction=MBO-ViewGeneral&ObjectID=51224

Choose the right domain

Build a portfolioRegister

Choose domain name

Choose the right

TLD


.com domains aren’t as scarce as you may think

Make navigation easy

• Avoid generic labels

• Avoid too many tabs

• Arrange in the right order

Web navigation is like a road map to all your website content It’s a crucial part of website usability and customer experience!


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Demo: Navigation


https://estore-sslserver.eu/my-eshop.info/epages/8ff18a9a-3fe2-4463-80ba-a88d7b972f6b.admin/sec15af4eec8e/?ViewAction=MBO-ViewGeneral&ObjectID=51224s

Make sure it’s mobile

Page11® 1&1 Internet Ltd. 2014

More than 50% of the UK population now owns a smartphone

some sites receive more than 30% of traffic from mobile devices

® 1&1 Internet AG 2011 12

Demo: Mobility



Secure your eShop

1. Make sure your customer’s data is safe

2. Make sure your covered from a legal perspective

We make this easy for you…

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Demo: Security




Use Social Media

78% of sales people using social sell more

40% of social media users purchased

after social sharing

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Demo: Social media




Use Product Marketplaces

Multiply platforms and amplify sales

270mCustomers

Increase trust and credibility

Make delivery

and payments

easier

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Demo: Marketplaces




Make it easy to pay

Provide choice

Provide PayPal

Provide flexibility

Provide simplicity

® 1&1 Internet AG 2011 20

Demo: Payment methods



Pair your products!

Sel

l m

ore

!‘other people who bought this also bought…’

Know your customers

Suggest impulse buys

Provide incentives

Bundle products

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Demo: Cross-selling



Cho

ose

the

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avig

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Mak

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obile

Sec

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hop

Get

soc

ial!

Max

imis

e m

arke

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Mak

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pay

Pai

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ts23

8 Rules of eCommerce


The offer

.com usual price £10.99 Now £0.99

Buy today on the Verisign stand or visit 1and1.co.uk/bizshow

Thanks for watching!

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