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1 June 2017 @Freshfel @COPACOGECA
Shared Platform Commitment Social media campaign #FruitVeg4You
Presentation for the meeting of the
EU Platform on Diet, Physical Activity and Health
1 June 2017
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1 June 2017 @Freshfel @COPACOGECA
#FruitVeg4You
• Freshfel and Copa-Cogeca joint commitment for the EU Platform.
• Idea started to launch a Social Media campaign.
• To raise awareness and to promote the consumption of fruits and vegetables.
• The hashtag used will be #FruitVeg4You.
• Main Social Media platforms used are : Twitter, Facebook, Instagram and LinkedIn
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1 June 2017 @Freshfel @COPACOGECA
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1 June 2017 @Freshfel @COPACOGECA
The campaign
• The Social Media campaign will share content from our members, as well as created content, facts and figures about fruits and vegetables and interesting articles.
• There are so many good promotion campaigns, national initiatives, etc. Trying to share as many as possible. In whichever language.
• The campaign will run as a trial for one year, but with the possibility to extend.
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1 June 2017 @Freshfel @COPACOGECA
Share your plate
• A concept within the campaign in order to engage more with the public, inviting consumers to share their plates, recipes and ways they prefer to consume fruits and vegetables
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1 June 2017 @Freshfel @COPACOGECA
The campaign
• Future ideas include a potential event at EU level, flyers, posters, videos. Including key opinion leaders (blog/ vlog celebrities, chefs, EU policy makers, etc.)
• Main message remains: raising awareness and promoting the consumption of fruit and vegetables.
• All stakeholders are of course welcome to share and join in!