Shareware Sales Manager
Your Global Partner for Selling Software
Stephanie Wu
All presentations will be available online on
the Digital River Developer Resource:
www.developer-resource.com
www.developer-resource.com
Who is RegNow?
• 适用於进阶者
• 强大的代销商网路
• 全时间(24x7x365)顾客服务
• 服务费 (6.9%+$1)
• 顶级的电子商务基础设施
RegNow软体作者的控制介面
•填写产品资料和设定价格
•上传产品图像
你可以
•设定产品注册码的发送
你可以
RegNow软体作者的控制介面
•上传产品的档案(正式版和试用版)
你可以
RegNow软体作者的控制介面
•提交产品至Regnow和代销商网路
你可以
RegNow软体作者的控制介面
Regnow 社区论坛
• 跟其他作者或代销商沟通
• 在 Affiliate
Marketplace上推广你的产品
(Regnow的代销商也会利用论坛来找寻代销产品。)
你可以
如何开始
www.regnow.com
Who is Share*it!?
• 适用於初阶者
• 全中文的控制面板
• 多种行销工具
• 收费较低 (4.9%+$1)
• 较受欧洲用户信赖
Share*it! 的英文控制面板
如何转换成中文面板
提供中英德三种语言,可由这选择中文面板。
Share*it! 首页主要介绍
中文面板
注:标有星号的字段是必填的字段。
美国
www.shareit.com
Who is SWReg?
• Select product
variations
你可以
SWReg软体作者的控制介面
• Select product
variations
你可以
SWReg软体作者的控制介面
•填写产品资料和设定价格
•Create new Delivery
Method (more detail
next)
你可以
SWReg软体作者的控制介面
Create new Delivery
method 1. Upload key code
2. Upload download file
3. Define custom email
4. Upload custom CD Image
你可以
SWReg软体作者的控制介面
•Product Summary
page where
publisher can place
tester order
•Clicks “Apply” to
deploy
你可以
SWReg软体作者的控制介面
Topics
Types of Customers
Information To Provide
Navigation Tips
Easy Marketing That Can Be Done
Testing and Analysis to Do
Types of Customers
• Just out to look
• Navigation is key
• Give clear direction
• Gain attention through marketing
• Looking for
product information
• Need to differentiate yourself from others
• Inform them of Features, Benefits and Payment Information
• Has Made the
Decision to Buy
• Give them the buy link and price
• Make it easy
• Reduce navigation once in the purchase process
Example – www.TaxCut.com
Key information:
• Product name
• Price
• Box Shot or Screen Shot
• Buy button
• Good Descriptions (use grammar and spell checker)
• More Info and Upgrade links
Other things to consider:
• Platform/ OS info
• System requirements
• Features/ Benefits
• Use of Consistent Fonts and Colors
Information To Provide
Test Results – Simple Addition of Boxshot
232 sales
2,439 hits
9.51% conv. 262 sales
2,482 hits
10.56% conv.
Navigation Tip #1 – Keep Under 3 Clicks to Buy
> Each level will
cost 10-30% drop-off without adding value
> In This Example: Buy button is 6 levels deep
Example after changes made
Large Image is wasted
space, important
information belongs above
the fold.
“Above the fold” means
anything on the page
before you need to scroll
down to view more.
Navigation Tip #2 – Important Info“ above the fold”
Good Example of Important Info “above the fold”
Other Navigation Tips
• Be consistent in navigation
– Use Template
– Same Buy Buttons throughout process
– Same menu
• Keep image size less than 25k
• No left to right scrolling
• Words drive action
– Use “Buy Now” buttons
– “Add this product”
– “Save 20% with this bundle”
Marketing to Use – Easy One-Time Setups
• Cross Sells
– a discounted incentive to increase their Average Order Value
– Goal: 4% overall revenue
• Bounceback Offer in Confirmation Email
– Encourage a repeat sale on your site
– Goal: 1% overall revenue
Marketing to Use – Additional Marketing
• Coupon Codes for Special Offers
• Don’t Leave Pop Ups
– Discounted Product
– Customer Survey
– Goal: 2% overall revenue
• Extra Services
– Optional CDs (Goal: 3% overall revenue)
– Extended Download Service (Goal: 4% overall revenue)
– Subscriptions, Upgrade Protection, Technical Support Service
Testing
– Have others test your site • Pick people who are not familiar with your site
• Ask younger and older relatives
• See where they navigate
• Ask them what information they are looking for
– TEST…TEST…TEST…find out what works the best for your products
• Price points
• Different creative and banner designs
• Different Offers: Discounts, Bundles, etc.
• Use tracking available through your ecommerce provider
(campaign ids, link ids, etc.)
Top 5
1. 安全防护 Security – Antivirus, Firewall, Spyware Remover, encryption
2. 系统工具 System Utilities – Disk Management, Backup, compression
3. iTune/iPod software – backup, converter, transfer
4. Audio/Video software – backup, converter, audio/video editing
5. Utility/productivity – screen capture, text/image editing
谢谢你
时间用在哪,成功就在哪。
您的成功就是我们的成功!