Siedem grzechów głównych
w organizacji szkoleń językowych w firmie
i jak ich uniknąć
Karol Granoszewski Regional Director Eastern Europe, Balkans and Turkey
ETS Global
Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
ETS & ETS Global
• Największa, niezależna organizacja testująca na świecie, obecność w 180 krajach
• Ponad 50 milionów ocen każdego roku
• Twórca popularnych i rzetelnych systemów oceny takich jak:
• TOEIC®,
• TOEFL®,
• SAT®
• GRE®
• Bezsprzeczny lider w ocenie kompetencji językowych
Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
ETS Global – czym się (nie) zajmujemy?
• Nie prowadzimy szkoleń językowych - obiektywizm
informacji
• Dostawca rozwiązań z zakresu audytu językowego dla
klientów korporacyjnych
– 10 lat doświadczenia na polskim rynku w branży HR
– Rzetelne i wiarygodne wyniki testów od 1947 roku
– 7 000 000 testów dla rynku pracy rocznie
Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
Wybrani klienci w Polsce
... i wiele innych firm, które wykorzystują
narzędzia audytu językowego ETS do
skutecznego, zewnętrznego i
obiektywnego zarządzania edukacją
językową swoich organizacji.
• Accenture
• Adecco
• Agora SA
• Akzo Nobel Car Refinishes Polska
• Alcatel – Lucent
• ArcelorMittal SSC Europe
• ArjoHuntleigh Polska
• Astellas Pharma
• Avanssur (grupa AXA)
• Bayer
• BGŻ
• BLStream
• British American Tobacco
• BZ WBK S.A. Bank i Dom Maklerski
• CAT LC
• Cersanit (Rovese)
• Coca-Cola
• Continental Automotive
• Daikin Airconditioning
• DeLaval & DeLaval Operations
• Deutsche Bank
• DZ Bank
• Elektrobudowa S.A.
• Electrum Białystok
• Elektrociepłownia Rybnik SA
• FM Logistic
• Ford Polska
• France Telecom (TP S.A.)
• Hewitt Associates
• Hochland Polska
• HP
• Imperial Tobacco Polska
• International Paper Kraków
• Kuehne+Nagel
• Kulczyk Tradex
• Lafarge
• LEK S.A. i Lek Polska Sp. z o.o.
• Leroy Merlin
• LG Electronics
• Lorenz Bahlsen Snack-World
• Michelin
• NEMAK Polska
• Novartis Poland
• Nutricia
• Philip Morris Polska Distribution Sp. z o.o.
• Pliva Kraków SA
• PPG Polifarb-Cieszyn SA
• PSE
• Pulse Polska
• PZ Cussons
• PZL Świdnik SA
• Rel Pol
• Renault
• Rockwell Automation
• Sandvik Polska
• Sanitec Koło
• Schenker Polska
• Servicepoint
• Siemens
• Sofrecom
• T-Mobile
• Toyota Motor Poland
• Transsystem
• Unilever
• Vattenfall Heat Poland
• Warbud
Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
1. Określanie poziomu zaawansowania
• Anna : test pisemny w firmie
• Paweł: test pisemny w domu
• Szef: rozmowa z HRami
• Tomek: rozmowa z lektorem
• Marta: wybór własny
1/13/2015
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Confidential and Proprietary. Copyright © 2010 Educational Testing Service. All rights reserved.
ZACZNIJMY MÓWIĆ TYM SAMYM
JĘZYKIEM – O JĘZYKACH
1/13/2015
Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
REKRUTACJA – sami jesteśmy sobie winni…
1/13/2015
Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
REKRUTACJA – sami jesteśmy sobie winni…
1/13/2015
9
Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
W odpowiedzi na Państwa ofertę przesyłam…
Angielski: • Średnio-zaawansowany (szczyt dyplomacji)
• Komunikatywny
• Dobry
• Uczę się
• Wystarczający
• Dyskretna znajomość (świetnie milczy w 12 językach)
• Fluentywny
• Gastronomiczny (…`hello, one beer please`…)
10
Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
• Zalecenia Rady Europy dotyczące nauki i oceny
znajomości języków obcych
• Dokument opracowany w 2001 roku
• Poziomy Rady Europy:
A1 A2 B1 B2 C1 C2
• 6 poziomów zaawansowania:
A1 najniższy, C2 najwyższy
• Nazewnictwo: CEF = CEFR = CEFRL
Poziomy CEF = poziomy Rady Europy
Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
Rozwiązanie:
zewnętrzny,
rzetelny, obiektywny
i profesjonalny
test językowy
ten sam dla wszystkich
1/13/2015
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Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
2. Wyznaczanie celów
• Czy masz pewność, że pracownicy rozumieją cel swojej
nauki?
• Czy umiesz wyznaczyć mierniki i wskaźniki, które
przemawiają do każdego uczestnika szkoleń?
1/13/2015
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Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
Wyznaczanie celów
• Dorośli uczą się szybciej i efektywniej gdy:
– Cel nauki jest jasno określony
– Efekty nauki są mierzalne
– Przyrost wiedzy jest WIDOCZNY DLA NICH
1/13/2015
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Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
Oczekiwania a rzeczywistość
• Należy pamiętać, że
dynamika nauki języka
jest zmienna
• ETS Global wyznacza
wiarygodne, obiektywne
i realne cele roczne
Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
Realne i osiągalne targety
Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
Rozwiązanie:
wyznaczanie celów w idei
SMART
wplecenie GRYWALIZACJI
przypieczętowanie rezultatów
Certyfikatem
1/13/2015
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Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
3. Kary umowne
Czy szkolenie językowe to
wejściówka na siłownię, do kina
czyli benefit?
1/13/2015
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Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
3. Kary umowne
Jeśli ‚języki’ mają być w naszej organizacji
inwestycją, która się zwróci:
• Szkolenie musi stać się projektem,
którego rezultaty mierzymy metodą ‚przed’ i ‚po’
• Jasne zasady uczestnictwa zweryfikują zapał
pracowników, którzy zapisaliby się na język obcy
bo tak wypada
• Decyzje o kontynuacji szkoleń podejmą się same
w oparciu o przejrzyste wskaźniki
1/13/2015
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Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
Rozwiązanie:
REGULAMIN Zawarcie umowy na początku zajęć
Zminimalizowanie efektu „back to school”
Mierniki dotyczą EFEKTÓW
a nie podjętych wysiłków
1/13/2015
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Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
BACK TO SCHOOL
Nasz zespół sprzedażowy na zajęciach
1/13/2015
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Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
Określenie zasad uczestnictwa
• Kogo szkolimy?
• Dlaczego?
• Cel językowy?
• Kiedy?
• Do kiedy?
• Gdzie?
• Jak?
• Za ile?
Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
SZKOLIMY
• Łatwo jest sponsorować szkolenia językowe
• Zarządzanie nimi stanowi
wyzwanie dla HR-u:
- Konieczność podejmowania
niepopularnych decyzji
dotyczących szkoleń
- Egzekwowanie ustalonych
zasad uczestnictwa w szkoleniach
Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
…przecież mamy szkołę językową
• Jasny podział ról – Szkoły są ekspertami w nauczaniu
– Testy tworzone przez szkołę oraz lektorów zmieniają się razem z ich zmianą
– Testowaniem powinna zajmować się zewnętrzna organizacja; tak jak np. audytem finansowym
• Brak konfliktu interesów – Dzięki zewnętrznemu audytowi proces szkoleniowy oceniany
jest niezależnie, obiektywnie i rzetelnie
– Profesjonalne szkoły językowe same nalegają na wprowadzenie audytu – zwiększa to ich wiarygodność w oczach zleceniodawcy
Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
4. Frekwencja
• Mierzenie efektywności szkoleń tylko frekwencją to błąd
• Jaką wymówkę masz dziś, żeby nie przyjść na
angielski?
• Ile czasu tracone jest
przez spóźnienia?
1/13/2015
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Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
Rozwiązanie:
Egzekwuj nie podpisy na liście, tylko
mierzalne i obiektywne efekty
Rób pre- i post-testing
za pomocą rzetelnych narzędzi
1/13/2015
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Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
Kij i marchewka w jednym
• Jasno zdefiniowane zasady + zaangażowanie
zarządu/zwierzchników w ich egzekwowanie motywuje
do częstszego pojawiania się na zajęciach
• Świadomość testu, którego wyników nie można
negocjować z lektorem, wpływa motywująco na
frekwencję
• Dojrzalsi i bardziej wymagający pracownicy chcą
odrabiać zajęcia a nie je odwoływać
1/13/2015
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Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
Określenie kryteriów sukcesu projektu
• Skąd wiemy, że szkolenie odniosło oczekiwany skutek?
– Ankiety satysfakcji?
– Raporty frekwencji?
– Wewnętrzne testy tworzone
przez dostawcę szkoleń?
• Jak mierzymy postępy w nauce? Jakich narzędzi
używamy?
Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
5. Codzienna stymulacja
• Jak używacie angielskiego na co dzień w miejscu pracy?
• Czy po godzinach motywujecie swoich pracowników do
korzystania z angielskiego?
• Czy pracownicy rozumieją, że same
zajęcia nie zrealizują ich celów
rozwojowych?
1/13/2015
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Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
Rozwiązanie 1:
• Dostarcz wszystkim pracownikom
"słówko dnia"
1/13/2015
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Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
Rozwiązanie 2:
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• Ściągnij, wypróbuj i zarekomenduj
aplikacje na smartfony do nauki słówek
(np. Vocabla)
Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
Rozwiązanie 3:
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• Polub stronę Językujemy na Facebook’u:
https://pl-pl.facebook.com/JezyKujemy
• Polub stronę TOEIC Tests:
https://www.facebook.com/TOEICTests
…nowe porcje wiedzy i ciekawostki językowe
codziennie
Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
6. Sposób na lektora
• tematyka dostosowana do realiów w firmie
– Kursy General English w firmie? Naprawdę?
• zajęcia dopasowywane do pojedynczych osób, z reguły
tych dominujących grupę
• śmieszne filmiki,
lektor-przyjaciel
• zmęczenie materiału
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Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
Rozwiązanie:
MOTYWOWANIE
Efekty pracy lektora będą rozliczane gdyż
stosujemy pre- i post-testowanie
zobaczymy je analizując wyniki grupy
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Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
Analiza wyników – miernik efektywności
Punktacja całkowita 2010-2013
2010 2011 2012 2013 Jan 235 470 510 600
Anna 645 805 895 940
Tomasz 325 460 405 560
Aneta 350 415 505 520
Jacek 460 490 510 580
Rafał 550 675 615 670
Robert 590 710 745 710
Sławomir 430 495 590 520
Jakub 595 595 645 685
Dorota 255 250 135 345
Arkadiusz 155 365 275 205
Henryka 490 520 495 515
Marcin 795 835 830 790
Piotr 375 420 425 335
Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
Realna ocena
osiągniętych efektów
vs.
zainwestowane
środki (ROI)
Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
Zmierz zwrot z inwestycji!
• Przed i po kursie użyj testu, który jest:
– profesjonalny
– obiektywny
– rzetelny
• dostosowany do środowiska pracy
• opiera się na skali punktowej
• odpowiada wszystkim uczestnikom szkoleń
• diagnozuje poziom - motywuje do dalszej nauki
• jest skorelowany do poziomów Rady Europy (CEF)
• łatwy w administracji
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Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
Przykładowe obliczenie ROI w szkoleniach językowych
• Wartością uzyskanych korzyści może być np.:
– Zwiększenie sprzedaży w firmie (jeśli szkolimy sprzedawców)
– Redukcja kosztów związanych z tłumaczeniami
– Zwiększenie zasięgu firmy na nowych rynkach
– Realizacja postępów/celów założonych dla danego szkolenia
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ROI = Wartość uzyskanych korzyści
X 100% Wartość inwestycji
Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
Przykładowe podejście ROI do szkoleń językowych
Szkolenie językowe dla działu sprzedaży
Cele szkolenia:
– Zwiększenie sprzedaży na rynkach Europy Wschodniej
o … € dzięki wyższym kompetencjom pracowników
– Osiągnięcie poziomu B2 przez pracowników działu
Aktualny poziom pracowników: B1+ (650 pkt. TOEIC)
Oczekiwany poziom pracowników: B2 (800 pkt. TOEIC)
Czas na osiągnięcie poziomu B2: 180h nauki
Termin zakończenia szkoleń: 18 m-cy od daty startu
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Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
AUDYT JĘZYKOWY
• Narzędzia audytu – międzynarodowe
egzaminy językowe ETS, stworzone w
oparciu o badania psychometryczne
• Obiektywna ocena poziomu zaawansowania
• Rzetelne, niepodważalne wyniki
• Weryfikacja aktualnego poziomu
kompetencji
• Motywowanie, wyznaczanie dalszych
celów w nauce
Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
KOSZT NIEWIEDZY
• Brak audytu kosztuje więcej! – Brak wiedzy o motywacji i postępach uczących się jest o wiele
bardziej kosztowny niż przeprowadzenie audytu raz w roku
Confidential and Proprietary. Copyright © 2010 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING., Criterion, Focus on Standards, GRE, Keeping Learning on Track, SLEP, TOEFL and TOEIC are registered trademarks of Educational Testing Service (ETS) in the United States and other countries. EXADEP, Examen de Admisión a Estudios de Posgrado, iCritical Thinking, ProofWriter, Propell, Secondary Level English Proficiency, SIR II, Test de français international, TFI, The Praxis Series, TOEFL IBT and TOEIC Bridge are trademarks of ETS. All other trademarks are property of their respective owners.15550
Co otrzymujemy?
• Dojrzałe podejście kursantów do zajęć
• Zmotywowaną grupę uczestników
• Narzędzie do kontroli kosztów
• Ułatwienie podejmowania trudnych decyzji
• Nagrodę w postaci międzynarodowego certyfikatu