Download - Site Audit Webinar
WEBSITE AUDITWEBSITE AUDIT
Patti Dalessio @SEOPatti
Reinvent Interactive, Inc.
WEBSITE AUDIT
•Search Crawl Index
•Do & Don’t List
•Speed Test
•Link Juice?
SEARCH INDEX:
DESIGN FOR REAL PEOPLE,ACCOUNT FOR THE
ROBOTS
DO THIS RIGHT NOW: # OF PAGES BEING INDEXED
site:www.yoursite.com
Note: No Space
Consult a professional if off by a lot
SPEAK TO THE ROBOTS
DO THIS LATER:
Sign up for Webmaster Tools
http://www.google.com/webmasters/
This shows you how: http://www.webgnomes.org/blog/how-to-register-your-site-with-google-webmaster-tools/
DO & DON’T LIST:
USABILITY TRUMPS FEATURES
•Create Unique, GREAT Quality Content
•Target Visitor Behaviors
•Get Out of the Visitor's Way
DO THIS:
•Duplicate Content
•Complicated/Deep Navigation Structure
•Non-Unique Meta Page Titles
DON’T DO THIS:
SPEED TEST
FASTER IS ALWAYS BETTER
SPEED TESTGO HERE —>http://gtmetrix.com/
LINK JUICE?
GOOD LINKS ARE IMPORTANT, BUT GOOD EXPERIENCES ARE
ESSENTIAL
Check Links and Your Domain Authority
www.OpenSiteExplorer.org
GO HERE —>
Check Links and your Domain Authority
To Do:Your SiteYour Competitors
Patti Dalessio @SEOPatti
Reinvent Interactive, Inc.