Six Habits of Successful Mobile-first EnterprisesDirector, Developer Relations, salesforce.com
@quintonwall
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There are now more mobile devices in the world than people.
1.2% annual population growth
6% annual device growth
It took mobile devices 30 years.
It took humans 200,000 years to reach 7.2b.
Yet, Organizations Still Struggle With Mobile
Cited Reasons
60%
40%
20%
Perc
ent o
f Res
pond
ents
Mobile apps are
critical
Mobile apps
deployed
App Gap
2013 Study of1,300 Global Executives“The State of the Customer-Led Economy”
Complexity of Form Factors
Limited Number of Developers
Multiple Operating Systems
Multiple Platforms
Less than
1/2have deployed
apps
All of your data should be located in the cloud.
1
The biggest challenge to mobile success is data residing in on premises systems. And it
gets worse every day.
90% of the world’s data was created in the past two years. Much of this is still going into on
premises systems. STOP TODAY
Choose a mobile platform that extends existing investments into the cloud.
Then, innovate from the cloud.
Identify a single owner of mobile within your organization
2
Who owns mobile at your organization?
Mobile strategy spans all of these.
Appoint an individual who can influence all of them.
And be responsible for delivery.
Find The Right Problem
3
Find the right problem. Keep it simple.
Deliver It.
Regional teams dont track when teacher
moves between region
on-the-road recruiter overwhelmed with tasks already
recruiter needs to keep notes organized on interviews.
Missing info on teachers, candidates and students
candidate doesn’t know what recruiter looks like
recruiter meets with 6+ potential candidates a day
Information not shared between regions & HQ
recruiter requires candidate to provide core info (SATs etc)
30 regions spread across USA
Registration at events is manual
Regional teams dont track when teacher
moves between region
on-the-road recruiter overwhelmed with tasks already
recruiter needs to keep notes organized on interviews.
Missing info on teachers, candidates and students
candidate doesn’t know what recruiter looks like
recruiter meets with 6+ potential candidates a day
Information not shared between regions & HQ
recruiter requires candidate to provide core info (SATs etc)
30 regions spread across USA
Registration at events is manual
Regional teams dont track when teacher
moves between region
on-the-road recruiter overwhelmed with tasks already
recruiter needs to keep notes organized on interviews.
Missing info on teachers, candidates and students
candidate doesn’t know what recruiter looks like
recruiter meets with 6+ potential candidates a day
Information not shared between regions & HQ
recruiter requires candidate to provide core info (SATs etc)
30 regions spread across USA
Registration at events is manual
Regional teams dont track when teacher
moves between region
on-the-road recruiter overwhelmed with tasks already
recruiter needs to keep notes organized on interviews.
Missing info on teachers, candidates and students
candidate doesn’t know what recruiter looks like
recruiter meets with 6+ potential candidates a day
Information not shared between regions & HQ
recruiter requires candidate to provide core info (SATs etc)
30 regions spread across USA
Registration at events is manual
Let the business need choose the technology, not the other way around.
4
Web Hybrid Nativelocal
remoteiOS
AndroidWindows Mobile
HTML5JavaScript
Ask yourself these questions, and collate the results
Do I require offline support?
sync data
Encrypted data
dont sync
Non encrypted data
N
W
H
Ask yourself these questions, and collate the results
What is my use-case?
Requires device features
Business Process Flow
Doesn’t require device
features
User experience flow
N
W
H
Ask yourself these questions, and collate the results
What skills do I have available?
Business analysts
iOS / Android
Agencies
HTML5 / JavaScript
N
W
H
Ask yourself these questions, and collate the results
What About The App User & Usage?
Use the app for long
durations
BYO Device
Use the app for discrete
functions
Managed Device
N
W
H
Ask yourself these questions, and collate the results
What’s My Support Model?
Internal Mobile Dev Skills
Frequent Updates
Light Internal
Mobile Dev Skills
Infrequent Updates
N
W
H
hand / pocket / walking
lap / desk / stationary
portrait landscape
What Is The Best Form Factor?
Smart Phones
Lists
Bar code scanning
Documents 10” Tablets
7” Tablets
Sales Material
Embrace Agile, Mobile-First Development
5
The Best Apps Are Never Done
0
15
30
45
60
Tum
blr
Yout
ube
Min
ecra
ft
Face
book
Twitt
er
Pand
ora
eBay
Shaz
am
Gam
e of
War
Can
dy
Cru
sh
Popular iOS apps update frequency
http://blog.sensortower.com/blog/2014/04/15/25-top-ios-apps-and-their-version-update-frequencies/
Rel
ease
vel
ocity
(da
ys)
Prototype
Paper —> Flinto —> Sketch
last name search
show most previous correspondence
show missing info flags
add new or missing details
found
Enterprise Mobile Swimlanes
Identify the MVP
Re-imagine for mobile
Capture future opportunities
last name search
show most previous correspondence
show missing info flags
add new or missing details
found
Allow candidate to upload
workflow based on upcoming
interview
I am here & look like this
Populate from linkedIn
drag to change status
take pic
Enterprise Mobile Swimlanes
Identify the MVP
Re-imagine for mobile
Capture future opportunities
Enterprise Mobile Swimlanes
Identify the MVP
Re-imagine for mobile
Capture future opportunities
last name search
show most previous correspondence
show missing info flags
add new or missing details
found
Allow candidate to upload
workflow based on upcoming
interview
I am here & look like this
Populate from linkedIn
drag to change status
take pic
linkedin might id region changes
candidate self service app
Tools & Processes Must Change
6
The 100,000,000 Developer Opportunity
professional & hobby developers
18m 460mother college
educated professionals
IDC, Worldwide Software Developer & ICT-Skilled Workers Estimate, 2014http://www.100people.org/statistics_100stats.php?section=statistics
490m college educated professionals worldwide
The shift from tools in the hands of experts, to the hands of everyone
How do we make this shift from experts, to everyone?
The Tools Have To Change
Yesterday Today Tomorrow
Code Sharing
Declarative Tools
Computer Science
The Processes Have To ChangeBusiness & developer processes must be seamless and deliver apps in tandem
Identify business need
Visually create processes
COLLABORATE & ITERATE VIA MOBILE PLATFORM
Expose processes via API endpoints
Create custom apps & logic
Your Mobile Success Checklist
123456
All new data in the cloud. Connect the rest
Identify a single owner for mobile
Find the right problem. Keep iterating.
Let the business need choose the technology
Embrace agile, mobile-first developmentShift mobile dev from experts, to everyone
Thank You
@quintonwall