six habits of successful mobile-first enterprises

Six Habits of Successful Mobile-first EnterprisesDirector, Developer Relations, salesforce.com

@quintonwall

http://salesforce.com

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Safe Harbor

There are now more mobile devices in the world than people.

1.2% annual population growth

6% annual device growth

It took mobile devices 30 years.

It took humans 200,000 years to reach 7.2b.

Yet, Organizations Still Struggle With Mobile

Cited Reasons

60%

40%

20%

Perc

ent o

f Res

pond

ents

Mobile apps are

critical

Mobile apps

deployed

App Gap

2013 Study of1,300 Global Executives“The State of the Customer-Led Economy”

Complexity of Form Factors

Limited Number of Developers

Multiple Operating Systems

Multiple Platforms

Less than

1/2have deployed

apps

All of your data should be located in the cloud.

1

The biggest challenge to mobile success is data residing in on premises systems. And it

gets worse every day.

90% of the world’s data was created in the past two years. Much of this is still going into on

premises systems. STOP TODAY

Choose a mobile platform that extends existing investments into the cloud.

Then, innovate from the cloud.

Identify a single owner of mobile within your organization

2

Who owns mobile at your organization?

Mobile strategy spans all of these.

Appoint an individual who can influence all of them.

And be responsible for delivery.

Find The Right Problem

3

Find the right problem. Keep it simple.

Deliver It.

Regional teams dont track when teacher

moves between region

on-the-road recruiter overwhelmed with tasks already

recruiter needs to keep notes organized on interviews.

Missing info on teachers, candidates and students

candidate doesn’t know what recruiter looks like

recruiter meets with 6+ potential candidates a day

Information not shared between regions & HQ

recruiter requires candidate to provide core info (SATs etc)

30 regions spread across USA

Registration at events is manual

Let the business need choose the technology, not the other way around.

4

Web Hybrid Nativelocal

remoteiOS

AndroidWindows Mobile

HTML5JavaScript

Ask yourself these questions, and collate the results

Do I require offline support?

sync data

Encrypted data

dont sync

Non encrypted data

N

W

H


What is my use-case?

Requires device features

Business Process Flow

Doesn’t require device

features

User experience flow

N

W

H


What skills do I have available?

Business analysts

iOS / Android

Agencies

HTML5 / JavaScript

N

W

H


What About The App User & Usage?

Use the app for long

durations

BYO Device

Use the app for discrete

functions

Managed Device

N

W

H


What’s My Support Model?

Internal Mobile Dev Skills

Frequent Updates

Light Internal

Mobile Dev Skills

Infrequent Updates

N

W

H

hand / pocket / walking

lap / desk / stationary

portrait landscape

What Is The Best Form Factor?

Smart Phones

Lists

Bar code scanning

Documents 10” Tablets

7” Tablets

Sales Material

Embrace Agile, Mobile-First Development

5

The Best Apps Are Never Done

0

15

30

45

60

Tum

blr

Yout

ube

Min

ecra

ft

Face

book

Twitt

er

Pand

ora

eBay

Shaz

am

Gam

e of

War

Can

dy

Cru

sh

Popular iOS apps update frequency

http://blog.sensortower.com/blog/2014/04/15/25-top-ios-apps-and-their-version-update-frequencies/

Rel

ease

vel

ocity

(da

ys)

http://blog.sensortower.com/blog/2014/04/15/25-top-ios-apps-and-their-version-update-frequencies/

Prototype

Paper —> Flinto —> Sketch

last name search

show most previous correspondence

show missing info flags

add new or missing details

found

Enterprise Mobile Swimlanes

Identify the MVP

Re-imagine for mobile

Capture future opportunities

last name search




found

Allow candidate to upload

workflow based on upcoming

interview

I am here & look like this

Populate from linkedIn

drag to change status

take pic


Identify the MVP




Identify the MVP



last name search




found

Allow candidate to upload

workflow based on upcoming

interview

I am here & look like this

Populate from linkedIn

drag to change status

take pic

linkedin might id region changes

candidate self service app

Tools & Processes Must Change

6

The 100,000,000 Developer Opportunity

professional & hobby developers

18m 460mother college

educated professionals

IDC, Worldwide Software Developer & ICT-Skilled Workers Estimate, 2014http://www.100people.org/statistics_100stats.php?section=statistics

490m college educated professionals worldwide

The shift from tools in the hands of experts, to the hands of everyone

How do we make this shift from experts, to everyone?

The Tools Have To Change

Yesterday Today Tomorrow

Code Sharing

Declarative Tools

Computer Science

The Processes Have To ChangeBusiness & developer processes must be seamless and deliver apps in tandem

Identify business need

Visually create processes

COLLABORATE & ITERATE VIA MOBILE PLATFORM

Expose processes via API endpoints

Create custom apps & logic

Your Mobile Success Checklist

123456

All new data in the cloud. Connect the rest

Identify a single owner for mobile

Find the right problem. Keep iterating.

Let the business need choose the technology

Embrace agile, mobile-first developmentShift mobile dev from experts, to everyone

Thank You

@quintonwall

six habits of successful mobile-first enterprises

Technology