thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin
thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin
Your Brand – Your Social Marketing
Thoranna K. Jonsdottir, MBA
thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin
Who?The Icelandic Marketing Strategy Nerd for Entrepreneurs
• Marketing Untangled• Innovation and Entrepreneurship• Marketing Executive• Marketing Consultant and Account Mgmt• London, Publicis – advertising• MBA, strategic marketing, Westminster
thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin
Social media jungle
thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin
Let’s get out the map!
thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin
Where should you be and
what should you do?
Target Market
Brand
Lead Management
YOU!
thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin
Target Market• Be where your people are• AND where they want to
have you around! (or at least don’t mind ;)
thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin
Product or
Service
Brand
Brand Associations
thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin
Brand Associations
Consider the brand associations your target market will make, e.g.• Linkedin = professional?• Pinterest = design oriented, visual, girlie?• Facebook = casual?• Twitter = tech savvy, modern?• Google = geeky, tech savvy, innovative?• Instagram = hipster?• Etc...
thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin
YOU!• Do you have the
knowledge and/or resources?
• If you don’t like it, you won’t use it effectively ;)
thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin
Awareness
TrustSale
Repeat Sale
Referrals
Lead CaptureLíka við
Interest
Lead Generation
Líka viðLike
Lead NurturingPrufa
TrialLead Conversion
Ongoing Lead Management
Lead Management
thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin
Awareness
Interest
Like
Trust
Trial
Sale
Repeat Sale
Referrals
The Marketing Process
thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin
Awareness
Interest
Like
Trust
Trial
Sale
Repeat Sale
Referral
Lead Generation
thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin
Awareness
Like
Trust
Trial
Sale
Repeat Sale
Referral
Lead CaptureLíka við
Interest
Lead Generation
thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin
Awareness
Trust
Trial
Sale
Repeat Sale
Referrals
Lead CaptureLíka við
Interest
Lead Generation
Líka viðLike
Lead Nurturing
thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin
Awareness
TrustSale
Endurtekin sala
Tilvísanir
Lead CaptureLíka við
Interest
Lead Generation
Líka viðLike
Lead NurturingPrufa
TrialLead Conversion
thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin
Awareness
TrustSale
Repeat Sale
Referrals
Lead CaptureLíka við
Interest
Lead Generation
Líka viðLike
Lead NurturingPrufa
TrialLead Conversion
Ongoing Lead Management
thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin
Lead Generation
Lead CaptureLead Nurturing
Lead Conversion
Ongoing Lead
Management
thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin
Where should you be and
what should you do?
Target Market
Brand
Lead Management
YOU!
thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin
The Main Ones
thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin
Facebook• 1.28 billion monthly active users+• Casual• Join the party!• If B2C, then you should probably be there• If B2B, you should maybe be there• For good results, pay-to-play
thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin
Google+• 540 million monthly active users• This is Google!• Profile and reviews• SEO benefits?
thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin
Twitter• 255 million monthly active users• Fast moving medium• Quite a lot of work• Networking• Media connections
thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin
Instagram• 200 million monthly active users• Highly addictive• Younger audience
thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin
LinkedIn• 187 million active users• Professional• Show them you’re the expert• Network!• Both B2C and B2B• Note Company Pages!
thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin
Pinterest• 40 million monthly active users• Window Shopping!• Upper middle class females• Drives lots of web traffic!• The one that really can drive sales• Small but powerful!
Fashion
Health & Fitness
Travel
Hair & Beauty
Food
Arts & Crafts
Mom + Kids
Design
And more...
thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin
YouTube• Over 1 billion unique visits per month• Over 6 billion hours of video watched per
month• Video drives sales• Second largest search engine!
thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin
Bonus Ebook: http://bit.ly/sbbd060914