National TV. Local Ads
SMART ADVERTISING ON TV
Innovation in marketing
National TV. Local Ads
Innovation not an option for emerging
businesses
Marketing Funnel
Mass Media
National TV. Local Ads
Sales
Product Experience
&
Customer Service
Social Media
Events,
Exhibitions,
Conferences
Events,
Exhibitions,
Conferences
Online– search ads,
Display, Facebook etc.
Online– search ads,
Display, Facebook etc.
Face-to-Face
More targeted
National TV. Local Ads
Display, Facebook etc.Display, Facebook etc.
TV, Print, Radio, OutdoorTV, Print, Radio, Outdoor
Least Targeted
TV delivers growth over a longer time period
Year 1 TV still affecting sales in year 2 almost as
strongly
Revenue effect as % of year 1 effect
National TV. Local Ads
Revenue effect as % of year 1 effect
TV
20
30
40
50
Media Consumption(Cr.)
Market: All India TG: All Adults 4+
Media Penetration
National TV. Local Ads
TV Press Radio Cinema Internet
2012 Q1 47.51 35.21 15.49 7.52 3.75
0
10
Media Consumption(Cr.)
Television has the highest consumption in the media industry
IRS 2012 Q1
Categories of Education Sector in TV Advertising
Coaching
Vocational Training Inst
7%
Computer Education
7%
National TV. Local Ads
Educational Institutions/other/multiple courses
68%
Coaching Centre/comp
Exam18%
“Educational Institutions” are the leading category in TV Advertising of
Education Sector during Jan - Jun 12
Source: Adex IndiaNote: Figures are based on secondages
Amagi -What we do
Pioneer and leader in Smart Advertising on TV
Unique patent- pending advertising platform
City/ region - level Targeted Advertising
National TV. Local Ads
City/ region - level Targeted Advertising
Advertise on satellite TV channels at a fraction of the national
price
Over 2000 advertisers on board Amagi platform
Why Amagi
Reaches right TG through national platform
Local spot available at a fraction of national rate
National platform creates high brand value
National TV. Local Ads
More affordable than regional channels
Allows you to localize your campaign
National channel brand rubs off on your brand
Targeted ads on TV
National TV. Local Ads 10
National TV targeted on a per-region basis.
Mumbai
Chandigarh
Different ads in different cities on same channel
National TV. Local Ads
Kolkata
11
Amagi Bouquet
National TV. Local Ads
India’s leading English News channel
• India’s voice in news – Sharp! Incisive! Direct!
• Consistently No. 1 over 4 years since 2008!
• The channel for BIG news, BIG stories.
• Leads the category across the day, in all thenews, surpasses all channels on Big News & Events
• THE NEWSHOUR – the MOST WATCHEDEnglish news show in the country!
National TV. Local Ads
Source: TAM
English news show in the country!
Top Programs TRPs
THE NEWSHOUR 2.11
NEWS NOW 1.92
RIGHT NOW 1.62
TOTAL RECALL 1.22
NEWS 7 NOW 1.18
PRIME TIME 1.13
TIMES NOW TONIGHT 1.12
India’s leading and robust Hindi News channel
Top Programs TRPs
SPEED NEWS 5.92
DANKE KI CHOTE PAR 4.59
BULLET NEWS 4.33
•From India’s leading conglomerate
•The robust channel is spearheaded by the
stars of TV news journalism, such as
Rajdeep Sardesai and Ashutosh
•IBN 7 promises to treat news as
sacrosanct and to bring India face to face
National TV. Local Ads
ABHI ABH 4.3
AGENDA 2.99
IBN 7 NEWS 2.9
DOPAHAR DHAMAKA 1.83
FINAL REPORT 1.83
BREAKFAST NEWS 1.6
IBN 7 NEWS 1.45
sacrosanct and to bring India face to face
with hard news
•It also gets news from other channels of
Network18 - such as political news from
CNN-IBN, business news from CNBC-
TV18, and the consumer angle from
CNBC Awaaz
Source: TAM
• The Indian consumer today rules the
economy, driving exponential growth across
sectors
• Awaaz is progressing to become a growth
tool which creates value and fuels ambitions
in its viewers
• The channel is a source of information on
Top Programs
PAHELA SAUDA
AAJ KA KAROBAR
AAKHRI SAUDA
India’s largest business & consumer channel
National TV. Local Ads
• The channel is a source of information on
intelligent investing, saving and spending
decisions
• They focus on fostering entrepreneurship
and empowering those who are building the
nation
• CNBC Awaaz brings viewers a mélange of
programming that is not available on any
other TV channel
AWAAZ SAMACHAR
STOCK TALK
TECH GURU
SAUDA AAP KA
SPECIAL
YOUR MONEY
STOCK 20-20
BUSINESS LUNCH
• The brain-child of Rajat Sharma,
familiar to millions courtesy Aap ki
Adalat
• India’s leading news channel has given
the top most channels run for their
money
Top Programs TRPs
INDIA TV NEWS 5.95
SUPERFAST 200 3.09
SPECIAL REPORT 2.07
India’s 2nd most popular Hindi News channel
National TV. Local Ads
• The country’s leading Hindi news
channel has created benchmarks in
innovation, impact and viewership
• It is interactive and inclusive in news
delivery and reaches out to an audience
of 90mn. C&S homes
AANKHE KHOLO INDIA 1.81
TALAASH 1.49
TOP 20 REPORTER 1.35
BHAVISHYAWANI 1.18
SUPER SPECIAL 1.13
ACP ARJUN 1.11
BREAKING NEWS 1.11
AAP KI ADALAT 1.09
UTV Movies- Leading Hindi Movie Channel
National TV. Local Ads
Almost 1000 Bollywood movies release every year
More than 5 crore Indian audience is hooked onto Bollywood
UTV – Disney group has a rock solid library of latest Bollywood releases
Top Programs GRP
ZOOMBASTIC 6.74
BOLLY DOSE 4.19
PLANET BOLLYWOOD NEWS 2.73
• A popular lifestyle channel from Times
of India that offers latest Bollywood
gossip and glamour
• Zoom also breaks an adage myth that
only women love gossip as male
viewership is equally high for the channel
Zoom- India’s No.1 Bollywood Lifestyle channel
National TV. Local Ads
YOUR LIKES 2.07
RED CARPET 1.06
B-TONITE 0.97
LINKD 0.9
SONGS PROGRAM 0.55
ZOOM BARABAR JHOOM TOP 20 0.47
• Urban SEC AB 15+ focus lifestyle
channel showcases Top Countdown Shows
featuring latest Bollywood News
Tata Sky on Amagi
2nd Largest DTH operator
Advertise targeting only Tata Sky subscribers
India’s elite demographic audience available for targeting
National TV. Local Ads
India’s elite demographic audience available for targeting
Least spillage, maximum advantage!
Available for :
Amagi Coverage - North
Uttar PradeshRajasthan
Delhi
Himachal PradeshPunjab
Haryana
Target Cities in North
�Delhi
�HaryanaGurgaon
�Uttar Pradesh�Kanpur
�Rampur
�Rajasthan
Uttarakhand
National TV. Local Ads
�Rajasthan�Jaipur
�Punjab�Chandigarh
�Ludhiana
�Jalhandar
�Amritsar
�Rest of Punjab
�Uttarakhand�Rudrapur
�Kashipur
�Haldwani
Amagi Coverage - West
Target Cities in West
�Maharashtra�Mumbai
�Pune
�Nagpur
�Nasik
�AurangabadGujarat
National TV. Local Ads
�Aurangabad
�Kolhapur
�Solapur
�Rest of Maharashtra
�Gujarat�Ahmedabad
�Surat
�Vodadora
�Rajkot
�Gandhidham
Gujarat
Maharashtra
Amagi Coverage - South
Target Cities in South
�Andhra Pradesh�Hyderabad
�Guntur
�Tirupati
�Khammam
�Warangal
�Tanuku
National TV. Local Ads
�Tanuku
�Ananthpur
�Kadapa
�Kurnool
�Chittoor
�Karnataka�Bangalore
�Mysore
�Davangere
�Hubli
�Dharwad
�Belgum
�Gulbarga
Andhra Pradesh
Karnataka
Amagi Coverage - East
West Bengal
Jharkhand
Bihar
Target Cities in East – Max need
gaps in Education sector
�West Bengal �Kolkata
�Asansol
�Durgapur
�Berhampore
�Arambagh
�Bihar�Patna
�Gaya
�Muzaffarpur
Bagalpur
National TV. Local Ads
West Bengal
Orissa
�Arambagh
�Raigunj
�Jalpaiguri
�Chunchura
�Dabrajpur
�Orissa�Bhuvaneshwar
�Puri
�Cuttack
�Balasore
�Sambalpur
�Rourkhela
�Behrampur
�Bagalpur
�Darbanga
�Jharkhand�Ranchi
�Jamshedpur
�Dhanbad
�Bokaro
Amagi Coverage - Central
Target Cities in Central
�Madhya Pradesh�BhopalMadhya Pradesh
National TV. Local Ads
�Indore
�Chhattisgarh�Raipur
Chhattisgarh
Success Story-Frame Boxx Animation
Frameboxx offers a wide array of training programs in Media & Entertainmentindustry across the country. The service offerings are mainly on careerspecialization courses in Animation, Visual Effects and Film Making.
National TV. Local Ads
Campaign Period May-July 2012
Target Markets All India DTH Platform
Channels Selected IBN 7 & UTV Movies
Objective Course awareness in TG
Success Story-Dream Zone Animation
Promoted by CADD Centre, Asia's largest network of CAD training centres, DreamZone is
fast growing to be India's fountainhead of design talent for the graphics & animation, interior
& architecture, and fashion design industry with centres in Bangalore, Chennai and Delhi, and
are fast expanding to other cities and towns.
National TV. Local Ads
Campaign Period Feb-March 2012
Target Markets All India DTH Platform
Channels Selected Zoom
Objective Course awareness in TG
are fast expanding to other cities and towns.
Success Story-ZICA ( Franchise)
Zee Institute of Creative Art (ZICA) is the nation's first full-fledged Classical and Digital Animation Training Academy that trains youth in classical 2D and
National TV. Local Ads
Campaign Period Jul 2012
Target Markets Gujarat
Channels Selected UTV movies
Objective Admission
and Digital Animation Training Academy that trains youth in classical 2D and modern 3D animation.
Success Story- EDWISE ( Franchise)
Edwise is the one stop solution for all your international study needs. Established in 1991, the core activity lies in assisting students to make the right choice with regard to pursuing education in overseas educational institutions.
National TV. Local Ads
Campaign Period Sep 2012
Target Markets Mumbai, Pune,
Bangalore
Channels Selected UTV movies & Zoom
Objective City level admissions
Success Story-HCL Learning
HCL Learning covers the entire spectrum of education and training
requirements across schools, colleges, individuals and enterprises
National TV. Local Ads
Campaign Period Jul- Aug 2012
Target Markets Delhi, Haryana, J&K,
Uttarakhand, HP, North
East
Channels Selected IBN 7, India TV
Objective Awareness among parents
Success Story- KDMA Group of School
Karam Devi Memorial Academy, established in the southern part of Kanpur city,affiliated to CBSE and has the two streams SCIENCE and, COMMERCE on itscurriculum, from class VI to class XII
National TV. Local Ads
Campaign Period Jan – Mar 2013
Target Markets Kanpur
Channels Selected IBN 7, India TV
Objective School admissions
Success Story- Raisoni Group Of Institutions
Central India’s Leading Education Network with 28,000 students in over 800classrooms across Central India with wide range of educational programs in K-12from diplomas to under graduation to post graduation and several professional
National TV. Local Ads
Campaign Period Jan – Mar 2013
Target Markets Kanpur
Channels Selected IBN 7, India TV
Objective Course awareness
from diplomas to under graduation to post graduation and several professionalcourses in the fields of Engineering, Management, Law, Hospitality, Education, etc
Advertisers from Education Sector
National TV. Local Ads