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Discover Insights
Challenge Objective Solution Tactics Findings Insights Results
Social Listening for Market Research
Difficulty in allocating marketing resources without knowing what’s happening in the social space.
Identify consumer insights:1. What visual styles appeal to millennials?
2. What engagement styles appeal to millennials?
3. What are the emerging content distribution types preferred by millennials?
Used research to develop Brand’s marketing
strategies & resource deployment.
Step 1: BRAND Compared & Analyzed all social conversations between Brand and various competitors.
Step 2: IDENTIFY CONTENT THAT FOSTERS ENGAGEMENTTracked several casual topics in Singapore related to Food, Shopping and Entertainment.
Step 3:VISUAL STYLES Visual styles that Singaporeans prefer to engage with.
Different content focus on various social media
channels.
Insights 1: Students discussed
future salaries -comparing the university
and the program they applied to on forums.
Insights 2: Facebook dominated the
discussion platform as the most popular
channel to distribute, share and engage conversation or
experiences.
• Have clear vision on the objective of each social media page.
• Producing valuable content that relates back to students’ lifestyle.
• Frequently engage and acknowledge feedback on social media space.