Download - SOcial, LOcal, MObile, and the impact on health information

Pharma & Healthcare Campaign Planning for a Digital World

SOcial, LOcal, MObile and the impact for health Information

Paul GrantSenior Client Partner


Show of hands…

Source: kho / 123RF Stock Photo

http://www.123rf.com/photo_10510887_hands-up-group-people-isolated-on-white-backround.html


Who has a mobile device with them today?

Source: woodoo007 / 123RF Stock Photo

http://www.123rf.com/photo_11295990_glowing-mobile-phone-standing-on-digital-pads.html


Who used it as an alarm this morning?

Source: auremar / 123RF Stock Photo

http://www.123rf.com/photo_12219402_closeup-of-a-woman-in-bed-reaching-for-her-cellphone.html


Who checked their email before bed last night?

Source: Leukos Leukos / Photographer’s Choice / Photolibrary


Who is checking email now?

Source: Adriaan Bloem | Flickr

http://www.flickr.com/photos/bloem/5122399298/in/photostream/


What does a mobile device represent in your life?

Source: alphaspirit / 123RF Stock Photo

http://www.123rf.com/photo_9281202_business-girl-with-streaming-mobile-phone.html


A camera?

Source: Piotr Bizior

http://www.sxc.hu/photo/712415


An organizer?

Source: Horia Varlan | Flickr

http://www.flickr.com/photos/horiavarlan/4273962294/


Entertainment?

Source: bloomua / 123RF Stock Photo

http://www.123rf.com/photo_10230457_kiev-ukraine--july-31-2011--a-woman-outdoors-play-in-the-game-angry-birds-on-apple-ipad2-this-second.html


Sense of belonging?

Source: olechowski / 123RF Stock Photo

http://www.123rf.com/photo_12660002_follow-as-social-networking-concept-in-tag-cloud-of-thumb-up-shape-isolated-on-white-background.html


Link to knowledge?

Source: Ialmoond / 123RF Stock Photo

http://www.123rf.com/photo_12595565_hand-with-computer-mouse-and-books-vector-illustration.html


Thought support?

Source: naphotos / 123RF Stock Photo

http://www.123rf.com/photo_11772144_brain-drawing-on-chalkboard-idea-and-creative-concept.html


Oh, maybe a phone too!

Source: lioliz | Flickr

http://www.flickr.com/photos/lioliz/4287060025/


So, what about mobile devices and health information?

Source: tomwang / 123RF Stock Photo

http://www.123rf.com/photo_7795311_healthcare-and-medical-service-from-internet-doctor-s-hand-with-stethoscope.html


Source: MHealth. (2012, September 7). In Wikipedia, The Free Encyclopedia. Retrieved 11:30, September 10, 2012, from http://en.wikipedia.org/w/index.php?title=MHealth&oldid=511158695

“mHealth applications include the use of mobile devices in collecting community and clinical health data, delivery of healthcare

information to practitioners, researchers, and patients, real-time monitoring of patient vital

signs, and direct provision of care (via mobile telemedicine).”

Trend #1: mHealth

http://en.wikipedia.org/w/index.php?title=MHealth&oldid=511158695


Source: icetray / 123RF Stock Photo

http://www.123rf.com/photo_11735117_word-on-keyboard-made-in-3d.html


Case study in life-logging: Me!Note: data screenshots below are indicative (not mine); no diagnoses please.


“NHS Local” digital service

• 52% of patients would Skype their Doctor if the option was available

• 20% of patients said a Skype appointment with their doctor would be more private

• 14% of patients said a Skype appointment would make it easier to discuss problemsSource: http://nhslocal.nhs.uk/story/bring-skype-easier-gp-access-say-more-half-nhs-patients, N=328


Source: http://www.socialmediaexaminer.com/is-social-local-mobile-right-for-your-business/

Trend #2: SoLoMoSOcially integrated, LOcation based services, through MObile devices


Walgreens

• Refill by Scan - Scan your Rx label, submit and pick up at your local Walgreens

• Pill Reminder - Set up helpful reminders to keep you on track

• Transfer Prescription by Scan - Easily transfer your prescriptions to Walgreens


Making data relevant


Real-world + Virtual-world = Future?

Source: http://i292.photobucket.com/albums/mm16/nugentrk/Public/minority-report.png


“Show this message to the bartender for a free Pimm’s Cup”


Source: icetray / 123RF Stock Photo

http://www.123rf.com/photo_11735117_word-on-keyboard-made-in-3d.html


SoLoMo in Animal Health


A few things about mobile…

• No need to rush in!• Consider:

– Is there a tangible business case?– What is the need that this will fulfil?

• What information do we have, that might be useful to someone while ‘on the move’?

• Where might they want to access it, and how might the location provide relevant context?

• How would they engage with the information?• Could they share or socialise the actions?


The future?

http://vimeo.com/46304267

http://vimeo.com/46304267

Download - SOcial, LOcal, MObile, and the impact on health information

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