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Social Media 101
a practical guide for beginners
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It’s a jungle in there.
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Megan KilgoreDigital Marketing ManagerCapital Area Food Bank of TexasWebsite: megankilgore.comTwitter: @meganekilgoreSlide Deck: slideshare.net/MeganKilgore
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Agenda
Part I
• History & Business• Functionality &
Lingo• Privacy & Security• Tips for Success
Part II
• History & Business• Functionality &
Lingo• Privacy & Security• Tips for Success
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Part I: Facebook
• Oct 2003—Facemash
• Feb 2004—The Facebook– Exclusively for Harvard
students– Gradually expanded to
other universities
• Sep 2006—Facebook open to everyone 13+
• Feb 2012—Facebook IPO
Mommy, where does Facebook come from?
Mark Zuckerberg, Boy Wonder
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Part I: Facebook
You are not the customer. You are the product.
How does Facebook make money?
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Part I: FacebookWhat’s all this, then?
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Part I: FacebookWhat’s all this, then?
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Part I: FacebookWhat’s all this, then?
Tags
Like, Comment & Share
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Part I: FacebookPrivacy Status: It’s Complicated
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Part I: FacebookPrivacy Status: It’s Complicated
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Part I: FacebookPrivacy Status: It’s Complicated
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Part I: FacebookPrivacy Status: It’s Complicated
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Part I: FacebookPrivacy Status: It’s Complicated
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Part I: FacebookPrivacy Status: It’s Complicated
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QUESTIONS?
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Part I: Facebook
• Like Battleground Texas on Facebook: facebook.com/BattlegroundTexas
• Like, comment and share BGTX Facebook posts.
Tips for Success
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Part I: Facebook
• Interact! Like, comment and share others’ content.
• Share photos, graphics, memes, videos and interesting articles.
• Add your two cents on what you’re sharing.
• Use Facebook to coordinate events.
• Schedule times to browse and post to Facebook.
Tips for Success
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QUESTIONS?
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Part II: Twitter
• July 2006—Twitter site launched
• Built on SMS (Short Message Service) technology—same as text messages
• March 2007—Twitter popularity explodes at SXSW Interactive
• 2012—Twitter has 500 million users posting 340 million tweets per day
• Nov 2013—Twitter IPO
Let there be tweets!
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Part II: Twitter
• How does Twitter make money?– Promoted accounts,
tweets and trends– Twitter ads not as
sophisticated as Facebook
• Twitter is still recording net losses.
• Analysts believe as Twitter’s user base grows, so will ad revenue.
No money? No problem.
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Part II: TwitterWhat are these Twits talking about?
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Part II: TwitterRules? What rules?
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Part II: TwitterPrivacy & Security Settings
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Part II: TwitterBeware of bots!
Watch out for:• New followers who look like
this
• @replies from users who look like this
• ANY link from someone you don’t know
• Unusual/suspicious DMs from people you follow, especially if they contain links
– Hey, I saw this funny pic of you!
– Have you tried this?
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QUESTIONS?
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Part II: Twitter
• Follow Battleground Texas on Twitter: twitter.com/BGTX
• Retweet, quote tweet and reply to BGTX’s tweets.
• See who BGTX follows; you may want to follow some of them too!
Tips for Success
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Part II: Twitter
• Interact! Retweet, quote tweet and mention often.
• Follow people who talk about topics that interest you.
• Join conversations using existing hashtags or invent your own.
• Share videos, infographics and articles—timely/breaking news is preferable.
• Live tweet events you’re attending.– Mention handles of speakers you’re quoting.– Look for established event hashtags, use popular
hashtags like #TeamWendy or make one up.– Tweet photos.– Tweet before, during and after.
• Don’t feed the trolls.
Tips for Success
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QUESTIONS?
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Get Involved
• Visit and share posts from Battleground Texas blog: battlegroundtexas.com/content/home
• Get inspiration for your own BGTX blog posts
• Write a short blurb about BGTX event or activity you attend; be sure to include:– Who, What, Where, When,
Why– Photos– Quotes from volunteers
• Send your write up to Megan Klein: [email protected]
Blog for Battleground Texas