social media 101: a practical guide for beginners
DESCRIPTION
The first in an upcoming series for Battleground Texas volunteers on getting started with social media. This training focuses on Facebook and Twitter and goes through the very basics of how these two networks function, privacy and security and basic tips for success.TRANSCRIPT
Social Media 101
a practical guide for beginners
It’s a jungle in there.
Megan KilgoreDigital Marketing ManagerCapital Area Food Bank of TexasWebsite: megankilgore.comTwitter: @meganekilgoreSlide Deck: slideshare.net/MeganKilgore
Agenda
Part I
• History & Business• Functionality &
Lingo• Privacy & Security• Tips for Success
Part II
• History & Business• Functionality &
Lingo• Privacy & Security• Tips for Success
Part I: Facebook
• Oct 2003—Facemash
• Feb 2004—The Facebook– Exclusively for Harvard
students– Gradually expanded to
other universities
• Sep 2006—Facebook open to everyone 13+
• Feb 2012—Facebook IPO
Mommy, where does Facebook come from?
Mark Zuckerberg, Boy Wonder
Part I: Facebook
You are not the customer. You are the product.
How does Facebook make money?
Part I: FacebookWhat’s all this, then?
Part I: FacebookWhat’s all this, then?
Part I: FacebookWhat’s all this, then?
Tags
Like, Comment & Share
Part I: FacebookPrivacy Status: It’s Complicated
Part I: FacebookPrivacy Status: It’s Complicated
Part I: FacebookPrivacy Status: It’s Complicated
Part I: FacebookPrivacy Status: It’s Complicated
Part I: FacebookPrivacy Status: It’s Complicated
Part I: FacebookPrivacy Status: It’s Complicated
QUESTIONS?
Part I: Facebook
• Like Battleground Texas on Facebook: facebook.com/BattlegroundTexas
• Like, comment and share BGTX Facebook posts.
Tips for Success
Part I: Facebook
• Interact! Like, comment and share others’ content.
• Share photos, graphics, memes, videos and interesting articles.
• Add your two cents on what you’re sharing.
• Use Facebook to coordinate events.
• Schedule times to browse and post to Facebook.
Tips for Success
QUESTIONS?
Part II: Twitter
• July 2006—Twitter site launched
• Built on SMS (Short Message Service) technology—same as text messages
• March 2007—Twitter popularity explodes at SXSW Interactive
• 2012—Twitter has 500 million users posting 340 million tweets per day
• Nov 2013—Twitter IPO
Let there be tweets!
Part II: Twitter
• How does Twitter make money?– Promoted accounts,
tweets and trends– Twitter ads not as
sophisticated as Facebook
• Twitter is still recording net losses.
• Analysts believe as Twitter’s user base grows, so will ad revenue.
No money? No problem.
Part II: TwitterWhat are these Twits talking about?
Part II: TwitterRules? What rules?
Part II: TwitterPrivacy & Security Settings
Part II: TwitterBeware of bots!
Watch out for:• New followers who look like
this
• @replies from users who look like this
• ANY link from someone you don’t know
• Unusual/suspicious DMs from people you follow, especially if they contain links
– Hey, I saw this funny pic of you!
– Have you tried this?
QUESTIONS?
Part II: Twitter
• Follow Battleground Texas on Twitter: twitter.com/BGTX
• Retweet, quote tweet and reply to BGTX’s tweets.
• See who BGTX follows; you may want to follow some of them too!
Tips for Success
Part II: Twitter
• Interact! Retweet, quote tweet and mention often.
• Follow people who talk about topics that interest you.
• Join conversations using existing hashtags or invent your own.
• Share videos, infographics and articles—timely/breaking news is preferable.
• Live tweet events you’re attending.– Mention handles of speakers you’re quoting.– Look for established event hashtags, use popular
hashtags like #TeamWendy or make one up.– Tweet photos.– Tweet before, during and after.
• Don’t feed the trolls.
Tips for Success
QUESTIONS?
Get Involved
• Visit and share posts from Battleground Texas blog: battlegroundtexas.com/content/home
• Get inspiration for your own BGTX blog posts
• Write a short blurb about BGTX event or activity you attend; be sure to include:– Who, What, Where, When,
Why– Photos– Quotes from volunteers
• Send your write up to Megan Klein: [email protected]
Blog for Battleground Texas