Download - Social Media Analytics Tools
Social Media Analytics
I t ’ s n o t j u s t a b o u t t h e t o o l s
Download presentation at www.bit.ly/ecjcsocial
Hi, I’m Kyle• Director, Search and
Analytics at Global Prairie
• BS from Illinois (UIUC)
• Worked at Natl. Center for Supercomputing Applications (NCSA)
• WorldSkills Website Design Technical Expert and Judge for USA (2010-2012)
What we’ll cover• Two different social media philosophies• Tools to measure the success of each
• Google Analytics (free)• HootSuite (free, paid plans starting at
$9/mo)• Facebook Insights (free)• Bit.ly, Ow.ly• Enterprise tools
First things first…
Strategy, tools, metrics should be tailored to YOUR specific needs
Many opinions. This is just one.
What to Measure?Focus on the metrics that actually drive business
Focus on…Relevant interactionsReferral trafficGoal conversions
Not just…Page LikesFollowersKlout
Social Philosophy #1Your website = the hub of your social strategy• Broadcast blog content• Build trust, demonstrate expertise• Draw visitors to site• Capture leads or sell directlyIdeal for service companies and e-commerce
Social Philosophy #2Use social media for building awareness or driving offline action• Sharing photos, videos• Advertising specials• Enabling fans to spread your contentIdeal for restaurants, stores, product brandsMore difficult to quantify ROI
Google AnalyticsMeasure the quality of referral traffic from social sites!
Google Analytics
Google AnalyticsDrill down to the content being shared. What works?
Google AnalyticsCreate and track goal conversions by source
Facebook Insights
What posts have worked best in the past?
Facebook Insights
HootSuite
HootSuite
HootSuite
HootSuitePull data together across channels in a single report.
Bit.ly, Ow.lyUse these URL shorteners to track clicks on your links!
Enterprise ToolsRange from $500/mo. to $4000+/mo.
Enterprise integration, historical market research, open data integration, etc.
Thanks!Q&A
D o w n l o a d l i n k :w w w. b i t . l y / e c j c s o c i a l