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Social Media & The New Workplace
Saurabh Pandey<Google, Airtel, Ibibo, Zdnet, AtomThought>
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Major CEO Concerns CIOs should Address
Gartner Symposium, Orlando, Oct, 2010
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The New Workplace?
n N=1 & R=g (CK Prahlad)
n Leads to new challenges @ workplace!
The New Age of Innovation, CK Prahlad
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Challenges @ the new workplace
How can we reduce the time employees spentTo find the right people and information they need to do their jobs?
CEO
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n How can I make sure that new team members kick-startfrom day 1?
Challenges @ the new workplace
Team Leader
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n In times of restructuring and layoffs how do we connect our workforce and make them feel valued in such a way that their
Challenges @ the new workplace
valued in such a way that their productivity is not hurt? HR-Manager
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n How do I get work done effectively in my globally disperse team?
Challenges @ the new workplace
Project Manager
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n How can all of us can Collaborate, Communicate and Share better so as to create Efficient and Innovative products or services that meet or surpass
Bottomline:
services that meet or surpass the Expectations of our Stakeholders and Consumers? All of us
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Realities @ Workplace 2.0
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1. Communication, Innovation & Distance
Exponential drop in communication frequency between engineers as the distance between them increases.
However the more they communicate the more they innovate-proven many times.
Managing Flow of Technology, Thomas Allen, MIT
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2. Emergence of Weak Ties
n People who work together and stay together demonstrate Strong Ties- tend to think alike
n This may decay diverse thinking and innovation
My Idea My IdeaNew Idea
n People belonging to different groups and have developed some sort of relationship demonstrate Weak Ties.
n Leading to diversity of ideas and thought processes
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3. Moving from Static to Social Collaboration
Windows Generation Wiki Generation
The young generation employees are moving to an open ecosystem-whether we like it or not!
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4.Democratization of Communication
n Intranet and eMail Newsletters are dead!
n All of you here know the pathetic the pathetic employee traction the above 2 tools generate!
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We Operate in Silos…
One department in the same building is unaware about the other department! It’s even worse when teams are spread across the world!
Image source: office-modular.net
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If we get everyone talking & sharing…
Imagine Airtel Mobile Banking team inspiring Airtel NRI team for NRI fund transfer?
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…we can then get a great macro view…
Imagine one division of Airtel getting 5 new ideas daily in their dashboards?
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…and get our problems solved faster
Enhance collaboration, camaraderie and feel-good. Let people also sort out small stuff
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Another Perspective of Workplace 2.0
Apart
Workflow Portals, eMail
Time
Space
Together
Together Apart
eMail, VC, Phone
Pain!!
Source: Acando Consulting
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Enhance communication frequency> collaboration>ideation>innovation
Teams across time and space
Knowledge stored in mind, shared informally
Blogs, Wikis and Social Networks
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Very clear need in enterprises to bring disparate teams togetherAnd focus on enhancing communication and collaboration
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This is now happening @ Workplace 2.0?
n Using Web 2.0 tools into the enterprise to foster collaboration & sharing among partners, employees and buyers, in order to create delight for everyone.
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The smart workplace @ IBM
n 17,000 internal blogsn 100,000 employees using blogsn 53,000 employees on SocialBlue
(Facebook like platform for employees)
n 50,000 alumni on facebook and linked in
n Crowd-Sourced Ideas- Identified 10 incubation ideas, invested USD100M
n Thought-leadership- these blogs are read by clients and prospective employees (also by competition)
n Monetisation & Test Bed: Some of these social tools are being offered by IBM to clients as a part of larger by IBM to clients as a part of larger solutions
n Global teams interact better-look-up the profiles of team-mates- this helps a con-call become richer
n Global Recognition- Ideas are shared on a global level and recognition is also on a global scale
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Dell- Customer Involvement
n Users submitted 16000 ideas
n 432 implemented already
n 91000 comments
n Created Customers as brand ambassadors
Started in 2007 to engage buyers & prospectswith the brand. Understand customer needs and trends and fast go-to-market
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The New Workplace @ Intel
n Integrating Global teams on a real-time social platform
n OOO teams can find information 24*7 and faster.
n New employees can n New employees can start-off faster.
n Training by group experts online
n Motivates the most introvert to participate
n People may leave but knowledge is retained
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Life after Google!
n Can win back alumni at a later stage
n Alumni in position to help Google
n Creates a perception of an employee friendly company to work with.company to work with.
n Opportunity to get an unbiased feedback on work culture
n Opportunity to record and freeze the negative sentiment within the ecosystem
n Multi- way interaction through web 2.0 tools
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Crowdsourced-Customer Service
Tango users solve other users problems.Auto-creation of FAQsIdea GenerationEarly Bug identification Identification of Influencers and powerusersWho helped them do beta testing and translateliteratures2 million users in 125 countries. 1 Community Manager
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Leaving you with this thought…
Knowledge People
When people walk out,
Knowledge People
Workplace 1.0 Workplace 2.0
Knowledge is captured , stored and madeWhen people walk out, they walk out with the knowledge
Knowledge is captured , stored and madeshareable as well as ready for adding upon.
If people walk out-the knowledge still exists.
This can be achieved only with collaborationEnabled with Social Applications
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n Thanks!
q You can catch me on twitter: @pandeysaurabh