The Benefits of Using Social Media at Work

By: Tova Ioannucci April 18th, 2016

Personal income and entertainment needs drive demand as the nightclub business revenue is considered luxury spending by many

consumers.Target age 21-34 years old.

Nights of service posts fuel authenticity.

Ability to collaborate & diversify with other industry heads making for better

leadership.

Intentional posts have ability to reach mass clientele to impact change.

Tangible Benefits of Social Media in the Workplace

Increased likes and followers on all

social media sites

Increase in positive reviews on all

testimonial sites

Increased revenue contributed to sales

as well as VIP services and private

events

Intangible Benefits of Social Media in the Workplace

Job satisfaction for employees

Memorable experience for patrons

Increase in brand awareness

and loyalty

Action StepsIn order to increase social media likes and follows as well as brand awareness we must link everything to and from our website.

Keeping a keen eye on google analytics and adding meta data while reassuring all sites are accessible through mobile.

Keeping authentic communication with our reviews and posts in order to maintain our online reputation and positive patron relations.

Surveying online reviews daily and responding accordingly while asking for feedback to grow and improve on.

To increase revenue, all events will be posted on social media and encouraged to share by employees and patrons alike.

We will offer contests for patrons and incentives for employees while tracking the number of attendees and ticket sales as well as post shares on all social media platforms.

References:

How to Increase Website Traffic From Social Media: http://goo.gl/qN8B22

WAV Nightclub Facebook Page: www.facebook.com/wavnightclub

Bar Business & Nightclub Business Overview & Trends: http://goo.gl/vk9Ju