SOCIAL MEDIA & THE WHOLE
COMMUNICATIONS PACKAGE
Veda Banerjee & Mike Hsutwitter.com/parks4all
facebook.com/parksconservancy
Hey girl
How do we make social media
a bigger and more integral part of our organization?
No. 1: Set ground rules
• BE HONEST
• BE RESPECTFUL
• BE THOUGHTFUL
• BE ETHICAL
WWW.BETHKANTER.ORG
No. 2: Divide and Conquer Mike
Veda
Mark
Mason
Mason
Tami
No. 3: Encourage creativity
What…the…Poop?!?!
BOBCAT
DEER
RACCOON
No. 4: Learn and AdaptBrown Pelican
Western Snowy Plover
Sanderling
No. 4: Learn and Adapt
Marin Bobcat
No. 5: Get Senior Staff Excited
No. 5: Get Senior Staff Excited
• Focus
• Grab Attention
• Engage
• Take Action
The Dragonfly Effect by Jennifer Aaker and Andy Smith
No. 6: Coordinate & Mobilize
Yammer.com
How to Grab Attention
• Personal
• Unexpected
• Visual
• Visceral
No. 7: Put a Moon On It!
Contact Info
Veda Banerjee
Mike Hsu
www.parksconservancy.org
